Santé and Skal!

Pernod Ricard buys Vin & SpritICONIC is a much-overused adjective in branding, but it is a fitting description of Absolut, the Swedish vodka. The Absolut bottle, inspired by the medicine bottles sold in Stockholm pharmacies in the 18th and 19th centuries, is a design classic. Clever marketing campaigns have propelled the spirit from its southern Swedish home to leadership of the world?s premium vodka market. This is one of the fastest-growing segments of the industry, especially in America, the world?s biggest market for spirits, so its ownership is a prize well worth winning….
Original Source

  31 March, 2008| massmedia | @ 13:30

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