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At the sweet spot

The industry is booming as quality and quantity improveBUSINESS is brisk at the Highfield Estate vineyard in Marlborough, with packed restaurant tables and a busy tasting station. This is normal for a weekend, says Naomi Galvin, the sales manager. The happy scene reflects the broader health of New Zealand’s wine industry, which had a bumper year in 2007. Wine overtook wool exports in value for the first time, and it is now the country’s 12th most valuable export, worth NZ$760m ($610m), up from NZ$94m in 1997. New Zealand Winegrowers (NZWG), a national trade body, boasts that the industry sold 1 billion glasses of wine in nearly 100 countries. Exports to Australia are buoyant, and New Zealand accounts for over 10% of wines sold in Britain for more than GBP5 ($10). Interest in America is picking up too, judging by a recent showcase held in Phoenix, Arizona. Across the board, demand exceeds supply….
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  27 March, 2008| massmedia | @ 14:45

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