OfficeMax has run some fascinating ad campaigns over the past couple of years and I admire the the work of its agency, The Escape Pod. I also love the company’s willingness to try weird ideas, like Get Elfed and my fave, the T…
Original Source: www.whatsnextblog.com
MIT Technology Review’s cover story explores Obama campaign’s use of social media: “The generational differences between the Obama and McCain campaigns may be best symbolized by the distinctly retro “Pork Invaders,” a game on the McCain site (it’s also a Facebook application) styled after Space Invaders, the arcade game of the late 1970s. Pork Invaders allows you to fire bullets that say “veto” at slow-moving flying pigs and barrels.”…
Original Source: http://feeds.feedburner.com/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology
Credits
Client: Microsoft
Agency: Crispin, Porter + Bogusky
Agency Producer: Chris Webb
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producer: Kevin Byrne, Cindy Becker, Dan Duffy
Line Producer: Mino Jarjoura
Credits:
Advertised brand: Tele2
Advert title: Good and Cheap.
Advertising Agency (Name, City, Country): Publicis, Warsaw, Poland
Creative Director: Iwona Kluszczynska, Wojciech Dagiel
Art Director: Magdalena Drozdowska
Copywriter: Mateusz Ksiazek
Director: Michal Sablinski
Music: Olaf Deriglasoff
Production company: Film It
Ah, here’s a topic I haven’t posted about for a couple of years: “a video display at the Mall of America that looks and sounds like a real Best Buy employee.” (YouTube, via AdRants).Here’s a look at the tech behind it by M…
Original Source: http://feeds.feedburner.com/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology
How are business to business organizations distributing their marketing budgets?
• Trade magazines 23%• Trade Shows 18%• Direct Mail 10%• Promotion/Market Support 9%• Dealer/Distributor Materials 5%• General magazine advertising 6%• Internet/electronic media 9%?…
Original Source: http://feeds.feedburner.com/BrandingStrategyInsider
It’s not a bad thing.
Every week, for more than a year, I’ve had a reminder from 43 things to Start a Successful Business. That’s a tall order! Starting a business is one thing, making it successful is quite another.
I’ve had quite a bit of success with the blog and I continue to get additional engagements because of the blog. This last week, I closed 2 significant contracts, both long term with tons of opportunity for growth. In addition, I’ve partnered with a friend Stephen on taking our m…
Original Source: feedproxy.google.com
Microsoft Seinfeld Gates Video
On Sept. 4, Microsoft Corp. launched the largest consumer marketing campaign in the history of the company, focused on the broad potential of Windows across PCs, the Web and mobile devices.
(tags: microsoft v…
Original Source: feedproxy.google.com
As an entrepreneur you wear many hats, we all know that. It’s one of the things that makes being an entrepreneur so exciting. At the same time you are developing your product, you’re ensuring everyone is on task, trouble shooting “situations” (otherwise known as problems), hiring contractors etc. etc. In this all encompassing process don’t forget about marketing, specifically branding. This is a crucial component to launching your product for the first time. So, how do you get it right??
…
Original Source: http://feeds.feedburner.com/StartupnationBlogs
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
Search In Pictures: Yahoo vs. Google Cake Off, Onam at Yahoo & Google’s Toilet Defrag In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more….
…
Original Source: feeds.searchengineland.com
Wallpaper steers us to BMW’s latest Art Car exhibition. Called Transparent Speed, the exhibit was designed by Jun Aoki and features an interesting take on the visualization of speed. According to Aoki,
…
Original Source: http://feeds.feedburner.com/psfk
["Edges 5". Part of "The Edges" Series. Click on image to enlarge etc.]
Reading this piece about Dell’s new mini-computer,…
Original Source: www.gapingvoid.com
Teen Vogue has a political blog (called "Political Partier," natch!)
- P…
Original Source: www.ypulse.com
- Amalgamated clears air over “Virtual Drinking Buddy” rip….
Original Source: http://feeds.feedburner.com/adrants
An important aspect of email marketing is taking the time to organize your contact lists and ensuring that your messages will be delivered with confidence. Today, email marketers are finding many shortcomings in sending out emails. By understanding how email bounces work, it will help ensure a higher deliverability rate for each of your campaigns.
There are two ways you can categorize bounce rates.?…
Original Source: http://feeds.feedburner.com/StartupnationBlogs
MeeID (not to be confused with MEID) is a new web application meant to manage your online identity in a neat package. Amongst the dozens of “people search engines,” “lifestre…
Original Source: http://feeds.feedburner.com/psfk
For this Ypulse Toolbox, I'm focusing on 10 youth activism sites to give you a broad brush of what's happening in this space. I know there are many, many more amazing youth activism oriented communities, Facebook applications/groups and MySpace pages — and I hope folks will leave some of these in the comments. Obviously social media is transforming activism by allowing people to organize and connect at levels unimaginable before the internet. These communities will give you a sense of which issue are important to today's new generation of activists.
…
Original Source: www.ypulse.com
Stormpulse.com. Stunning.
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Useful: a w…
Original Source: http://feeds.feedburner.com/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology
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