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Guerrilla marketing for Nike

Belén Gayán directs and Agosto produces this viral ad for Nike where 6 top soccer players from spanish national team make a midnight escape to paint a big banner that reads:
“Being spanish is not an excuse anymore, it’s a responsibility”
The banner was then displayed in an important football match, thus gaining prime time coverage in the main TV News and printed press from Spain.
Cesc Fàbregas, Carles Puyol, Fernando Torres, Sergio Ramos, Andrés Iniesta and David Albelda are the main roles of this guerrilla action that means Nike’s recognition to the optimum moment that spanish sport enjoys.
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Original Source: http://feeds.feedburner.com/Adverbox


  30 September, 2008| Marketing, advertising... | Comments (0) @ 23:00
WaMu Fades to Grey, Petco Hamster Races, Branding with LASERBEAMS

- Last week Washington Mutual ran this colorful little ad on its homepage….
Original Source: http://feeds.feedburner.com/adrants


  30 September, 2008| Marketing, advertising... | Comments (0) @ 22:01
You Wouldn’t Believe It, But This is An Ad for Rolling Paper

“The Fly in the Eye” follows in the tradition of old-school psychological horror cinema….
Original Source: http://feeds.feedburner.com/adrants


  30 September, 2008| Marketing, advertising... | Comments (0) @ 21:12
Employee Alignment: A Brand Positioning Mandate

It will hardly be big news for readers of Branding Strategy Insider, but we now live in the era of the brand. Most marketers are fully aware that the ultimate factor that will determine their personal career progression and the general health of their organisations will be their ability to build and protect their brands.

But despite a plethora of debate within the industry on the topic, most organisations are still struggling to get to grips with their own specific brands. The problem for most managers comes when they attempt brand positioning.
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Original Source: http://feeds.feedburner.com/BrandingStrategyInsider


  30 September, 2008| Marketing, advertising... | Comments (0) @ 21:01
Customizable M&Ms Come Off Kinda Creepy

imc2 made a site where you can put your likeness on M&Ms. I’ve always wanted to eat my own face off, so I clicked through to The Candy Lab with premature glee….
Original Source: http://feeds.feedburner.com/adrants


  30 September, 2008| Marketing, advertising... | Comments (0) @ 20:42
SWOMfest Haiku Contest

SWOMfest is happening in Austin on Thursday, October 30. Huh? … SWOMfest? Yes, SWOMfest.

The Society for Word of Mouth (SWOM) is putting on a one-day conference which promises to share how companies can bake Word-of-Mouth into their business. J…
Original Source: http://feeds.feedburner.com/typepad


  30 September, 2008| Marketing, advertising... | Comments (0) @ 20:22
SWOMfest Hailku Contest

SWOMfest is happening in Austin on Thursday, October 30. Huh? … SWOMfest? Yes, SWOMfest.

The Society for Word of Mouth (SWOM) is putting on a one-day conference which promises to share how companies can bake Word-of-Mouth into their business. J…
Original Source: http://feeds.feedburner.com/typepad


  30 September, 2008| Marketing, advertising... | Comments (0) @ 20:22
Bloggers Increase HP Laptop Sales 85%

It’s uncommon to see sales increase by double digits. HP had a new laptop called  Dragon. Sales were flat after trying traditional marketing. So they decided to try another way - engaging bloggers. A quick way to do that is to send bloggers an ultralight $5,000 laptop to give away to one of their readers.
Nine months after launch, the 15 pound laptop with a 20.1-inch screen and 500-gigabyte hard drive wasn’t selling that well. HP hired social media marketing firm B…
Original Source: feeds.marketingpilgrim.com


  30 September, 2008| Marketing, advertising... | Comments (0) @ 17:28
SearchCap: The Day In Search, September 30, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

GOOG’s Mystery Stock Plunge
The stock market is bad, but Google trading for as low as 1 cent today and closing initially at $320 (after opening at $488) has the […]
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Original Source: feeds.searchengineland.com


  30 September, 2008| Marketing, advertising... | Comments (0) @ 17:05
GOOG’s Mystery Stock Plunge

The stock market is bad, but Google trading for as low as 1 cent today and closing initially at $320 (after opening at $488) has the NASDAQ checking out some odd trades and resetting the closing price to $400.
Reuters reports that “erroneous orders” may have caused the drop and that these orders might […]
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Original Source: feeds.searchengineland.com


  30 September, 2008| Marketing, advertising... | Comments (0) @ 16:54
Forbes.com Promises Reach, Frequency, Effectiveness — to Premium Advertisers

With the launch of a new advertising program, Forbes.com is purportedly guaranteeing a combination of reach, frequency and ad effectiveness to its own premium advertisers.
The “Total Guarantee”…
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Original Source: feeds.marketingvox.com


  30 September, 2008| Marketing, advertising... | Comments (0) @ 15:49
Headsmacking Tip #8: Give Your SEO Campaigns Time to Take Effect

Posted by randfishIt’s been a few weeks since I last posted a headsmacker, but this topic has been begging for some exposure. Recently we’ve worked with some fellow SEOs who’ve felt the harsh constraint of overly eager, impatient management. They’re campaigns followed solid tactics, stuck to best practices and even had some smart, creative elements, but after a month of middling results, the execs requested that our friends move on to "higher ROI projects."
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Original Source: http://feeds.feedburner.com/seomoz


  30 September, 2008| Marketing, advertising... | Comments (0) @ 15:39
Advertisers Lose Confidence, Online Budgets Least Affected

The number of ad executives who in spring said their ad budgets would increase over the next six months fell 8 percentage points.
The Media Economy Report from Advertiser Perceptions Inc. reports the…
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Original Source: feeds.marketingvox.com


  30 September, 2008| Marketing, advertising... | Comments (0) @ 15:39
Visualizing Chris Anderson’s "Free" Model

by: David ArmanoChris Anderson, author of the Long Tail, put out a call for help to visualize his "3 Kinds of Free" model. The above visual is what I’ve come up with. If you know Chris, can you give him a heads up? Of course, if the Long Tail is valid, he should be able to find this himself. :-)…
Original Source: feeds.futurelab.net


  30 September, 2008| Marketing, advertising... | Comments (0) @ 15:37
Marketing Analytics 101: Show Me the Money!

When I wrote an article for Talent Zoo last month, I wrote about leveraging automation and integration to maximize and leverage your online strategies, as well as the companies helping businesses to execute those marketing automation opportunities.
A few minutes ago, I was sent an email from Andrew Janis of E…
Original Source: feedproxy.google.com


  30 September, 2008| Marketing, advertising... | Comments (0) @ 15:34
Strategies for the Green Economy

by: Joel MakowerI’m delighted to announce that my new book — my first in 14 years — is just hitting the bookstores. Strategies for the Green Economy is the product of the past few years of speaking, writing, publishing, and working with a handful of both large and small companies.
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Original Source: feeds.futurelab.net


  30 September, 2008| Marketing, advertising... | Comments (0) @ 15:33
links for 2008-09-30

Web Ink Now: Top 5 corporate blogging mistakes and how to avoid them
David does a great job on bringing to light some mistakes that corporate blogs and their bloggers often make.
(tags: strategy corporate b…
Original Source: feedproxy.google.com


  30 September, 2008| Marketing, advertising... | Comments (0) @ 15:30
First Presidential Debate Draws 57 Million Viewers

Last Friday’s presidential debate between Barack Obama and John McCain drew 57 million viewers, according to early Nielsen estimates - well below the record debate in 1980 between Ronald Reagan and…
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Original Source: feeds.marketingvox.com


  30 September, 2008| Marketing, advertising... | Comments (0) @ 14:49
SearchBiz: Mehdi Moves Up At Microsoft; Should MSFT learn from Ask?; Top 25 People On The Web; Google & The NSA

With Microsoft’s current advertising campaign still leaving many people shaking their heads in wonder, TechCrunch has an idea: follow the lead of Ask.com. Jason Kincaid confesses that Ask’s ad — the one that shows a young woman “exercising” (ahem) on a stripper pole in her house — actually made him curious enough to click through […]
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Original Source: feeds.searchengineland.com


  30 September, 2008| Marketing, advertising... | Comments (0) @ 14:11
Conversation With An Idiot Link Broker

Debate continues about Google’s war on paid links. But regardless of where you stand, I think most people would agree buying and selling is risky behavior. You don’t really want the world to know you’re doing it. And if you’re […]
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Original Source: feeds.searchengineland.com


  30 September, 2008| Marketing, advertising... | Comments (0) @ 14:02
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