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Original Source: http://feeds.feedburner.com/Adverbox

31 August, 2008| Marketing, advertising... | Comments (0) @ 23:41

Radio: "radio advertising is a very grateful media"

Moi, Åsk Wäppling a.k.a Dabitch, was just speaking about advertising (what else?) on RixFM radio with Roger, Titti and Gert of Rix MorronZoo. Not the first time we’ve been on the radio mind you, we chatted for an hour on the advertising show a few years ago - but it is the first time in Swedish. Not sure I made as much sense as I wanted too, considering the early hour for me. Should’ve taken that coffee intravenously. I really wanted to play R…
Original Source: commercial-archive.com

31 August, 2008| Marketing, advertising... | Comments (0) @ 23:23

Top 10 Signs You Might Be A "Weblebrity"

Andy Warhol’s prophecy was fulfilled with the advent of MTV’s programming and widespread reality television. We’re now seeing a new kind of micro-fame which lasts well beyond 15 minutes. You don’t have to have thousands of friends on My Space, Facebook or Twitter to feel like a "Weblebrity"—you can be the celebrity of your own s…
Original Source: darmano.typepad.com

31 August, 2008| Marketing, advertising... | Comments (0) @ 21:31

Event Sponsorships: Forgetting the ROI?

It all started with a flash of American superiority and a bruised royal ego. In 1851, a yacht owned by the New York Yacht Club easily beat 15 of the fastest British yachts in a race around the Isle of Wight. Surprised at the result, Queen Victoria was reported to have asked who had come second and was politely informed: ‘There is no second, your Majesty.’ The America’s Cup had begun.

After 156 years and 38 contests, the finally returned to Europe. In April of last year, yachts from 11 nations began competing in Valencia to see who would eventually race the current holder, the Swiss yacht Alinghi. It always is a massive event, but arguably those with the most to lose are not the yachtsmen or countries involved. In fact they play an almost peripheral role compared with the companies spending nine-figure sums to associate their brand with the event.
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Original Source: http://feeds.feedburner.com/BrandingStrategyInsider

31 August, 2008| Marketing, advertising... | Comments (0) @ 21:01

BlogDay 2008 — who gets your nod?

August 31st, 2008 is the 4th annual BlogDay. The goal — to get bloggers all over the world to, as the official site says, "on this day every blogger will post a
recommendation of 5 new blogs. This way, all blog readers will find
themselves leaping around and discovering new, previously unknown
blogs."
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Original Source: http://feeds.feedburner.com/TheMarketingMinute

31 August, 2008| Marketing, advertising... | Comments (0) @ 14:30

66% of Bloggers Don’t Run RSS Ads On Their Blog [POLL RESULTS]

In our last ProBlogger Poll I asked readers whether they run RSS ads on their main blog. The results are in - 66% of you don’t run RSS ads on your blog.

What I find interesting is that 18 months ago I ran this same poll. The results were that 75% of readers didn’t run RSS ads on their blog. While there’s still a significant number of bloggers not doing RSS ads there’s been a definite shift.

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Original Source: feedproxy.google.com

31 August, 2008| Marketing, advertising... | Comments (0) @ 13:25

Marketing through the eyes of Harry Potter

…and Susan Gunelius.

Harry Potter wasn’t just a book series. It has become one of the world’s most popular and recognized brands in recent history. And it was no accident.
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Original Source: http://feeds.feedburner.com/TheMarketingMinute

31 August, 2008| Marketing, advertising... | Comments (0) @ 11:09

Nike - ILL Mobile

Nike ILL Mobile is a project developed by Hub Strategy for Nike as part of their sponsorship of the AST Dew Tour (Mountain Dew’s Actions Sports Tour). The assignment was to get that reaction out of people enough that they would whip out their camera phone and send photos of it to their friends.

Since it was so out of the box the people at Hub Strategy put a crazy range of people on the concepting assignment including an architect, strategic planner, industrial designer, graphic designer and a copy writer.
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Original Source: http://feeds.feedburner.com/Adverbox

31 August, 2008| Marketing, advertising... | Comments (0) @ 10:38

Video Recap of Weekly Search Buzz :: August 31, 2008

I was in Boston for a bit this week, I have some pictures in the video. Google Suggest is now the defaul behavior on Google.com but how does that impact SEMs? Google AdWords make the quality score, more real time….

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Original Source: feeds.seroundtable.com

31 August, 2008| Marketing, advertising... | Comments (0) @ 7:17

Visionary Leaders with Purposes Are Not Easy to Replace. How Many Can You Name out There?

by: Idris MooteeMany think that visionaries are not the kind of leaders who can take advantage of any short-term opportunities and solely focus on the big vision. That may not be the case, for those smart visionaries, they can create short terms opportunities from long term vision.

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Original Source: feeds.futurelab.net

31 August, 2008| Marketing, advertising... | Comments (0) @ 7:12

If Green Fails Go Grey

by: Dick StroudTesco, the mega UK supermarket group, has just announced that it pulling out of building an eco-town.Overseas readers - you really don’t want to know about eco towns other than to say it is a UK Government initiative that has created widespread anger and derision. Corporates who were daft enough to become associated with project are now doing the proverbial rats and sinking ship trick.
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Original Source: feeds.futurelab.net

31 August, 2008| Marketing, advertising... | Comments (0) @ 7:08

Do you Make Money Online from non Blogging Sources? [POLL]

Time for another ProBlogger poll - looking forward to hearing what you’ve got to say on this question:

Do you Make Money Online from non Blogging Sources?

Yes

V…
Original Source: feedproxy.google.com

31 August, 2008| Marketing, advertising... | Comments (0) @ 7:01

Every Sunday is the same

Please don’t show me graphs that place the days in order, in a bar chart.

I know it’s convenient, but it’s useless.

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E…
Original Source: http://feeds.feedburner.com/typepad

31 August, 2008| Marketing, advertising... | Comments (0) @ 6:28

Thesis WordPress Updates and Offers a Weekend Bonus

’ve been behind checking my email this week and it could have cost you a great deal….

Apparently the fantastic T…
Original Source: feedproxy.google.com

31 August, 2008| Marketing, advertising... | Comments (0) @ 4:12

Milky Way Chocolate

Agency: BBDO, USA

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Original Source: http://feeds.feedburner.com/Advertising

30 August, 2008| Marketing, advertising... | Comments (0) @ 19:20

More BBQ Video

Yeah, this post is off-topic .. oh well. The above photo is of my older brother (Trip) and nephew (Blair) It was taken last month when Trip’s family visited me in Austin. When people visit me in the badlands of Central Texas, I make it a point to take them to a top-notch BBQ joint. S…
Original Source: http://feeds.feedburner.com/typepad

30 August, 2008| Marketing, advertising... | Comments (0) @ 17:39

links for 2008-08-30

FollowSteph.com - Off-site SEO is More Important than On-site SEO
The key thing to remember is that the way people link to you is more important that your on-site SEO efforts, especially as your website gains momentum.
(tags: seo b…
Original Source: feedproxy.google.com

30 August, 2008| Marketing, advertising... | Comments (0) @ 10:02

plasq.com - Skitch - Snap, Draw, Share [del.icio.us]

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Original Source: http://feeds.feedburner.com/Logicemotion

30 August, 2008| Marketing, advertising... | Comments (0) @ 8:50

8 Reasons Why Your Blog Might Not Be Accepted Into an Ad Network

Mitch from Technipages.com shot me an email this week asking me for advice on getting accepted into CPM banner ad networks like ValueClick, TribalFusion and others. He commented that while he has decent traffic (around 140,000 page views a month) he hadn’t had much luck with being accepted and asked for advice.
This is a question I’ve had numerous times so I thought I’d post my response (I have slightly edited from my original answer).
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Original Source: feedproxy.google.com

30 August, 2008| Marketing, advertising... | Comments (0) @ 7:55

Schweppes Spring Valley - Jessica - (2008) :30 (Australia)

George Patterson Y&R, Melbourne show a party girl getting back in touch with her sensible (side).
read more…
Original Source: commercial-archive.com