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Whiteboard Friday - Why Linkbuilding and Landing Pages Don’t Mix

Posted by great scott!Anybody who has ever put together a killer piece of linkbait has thought about it: how could I get this kind of attention to my landing pages? It’s an obvious dilemma. You get a ton of traffic, a ton of links, all of the ranking boost that follows, how could you not want that juice directed toward your conversion-centric pages? Well, there are reasons why the two tend to be mutually exclusive, and that’s what Rand explores in this week’s Whiteboard Friday.
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