The Art of Visual Thinking

In the venture capital business, many people think that a short pitch is thirty slides and a short business plan is fifty pages. My how they are mistaken.

The more slides and pages that you need to explain your business, the less likely you will succeed. Truly, the best pitches and plans require nothing more than one page or a picture to explain them. Do you recognize this picture? It’s how Southwest Airlines was pitched.
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Original Source: blog.guykawasaki.com

  31 July, 2008| Marketing, advertising... | @ 14:32

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