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Often times marketers pass up obvious opportunities to up-sell and cross-sell products and services. When someone buys your product you are handed a perfect way to introduce other products or other ways to get more from your products.
I’m always amazed when I open a shipment from someone and it doesn’t have a catalog or flyer in it. You’ve already put a stamp on the invoice, why not drop a little sales incentive in there too. What about those coupons you get on the pizza box delivery? Couldn’t you do something like that as well?
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Original Source: http://feeds.feedburner.com/ducttapemarketing