People, Places + Events

First off, apologies if I’ve had to cancel a scheduled appearance with you.  I’ve gotten some great speaking invitations recently from places ranging from Google to events organized by PSFK. It’s been a busier summer than I anticipated and I’m trying to keep the plates spinning the best I can.  That said, here’s a few events I’ll be speaking at in the coming months.Sept 15-19
C…
Original Source: darmano.typepad.com

  25 July, 2008| Marketing, advertising... | Comments (0) @ 22:18

The Future of Branding

The Future of
  Brand Management: My Prognostications:

•    Building emotional connection will be key •    Brands will focus more on creating/engineering the total customer experience•    Customer-relevant innovation will be a key success factor•    Outstanding customer service will also be a key success factor•    Hiring the right employees and creating the appropriate culture will be essential?…
Original Source:

  25 July, 2008| Marketing, advertising... | Comments (0) @ 21:01

Finding at risk customers - deux (Dr. Mark Klein)

Drew’s Note:  This week’s guest blogger had so much to say, we decided to break it up into two parts.  So without further delay…Dr. Mark Klein.  Again. Enjoy!

…
Original Source:

  25 July, 2008| Marketing, advertising... | Comments (0) @ 19:27

What Should You do When Quality Score Kills Your Keywords?

One of the biggest frustrations for an AdWords advertiser is when a minimum bid for highly relevant keywords jump from a few cents to a few dollars without any seemingly reasonable explanation. The keyword, ad copy, and landing page can all be highly relevant. The CTR could be above 5%. The keyword converts well. Users are obviously happy to be clicking on your ads. However, when Google updates the quality score, there are days when logic and minimum bids seem to disagree.
…
Original Source: feeds.searchengineland.com

  25 July, 2008| Marketing, advertising... | Comments (0) @ 18:49

A Masterpiece in Usability and Design: Onehub

As a b-list blogger, you often become the target of business authors, software developers, and search engine opportunists who want you to promote their wares. I love being the target of this attention, though, because I love reading books and I love seeing applications out on the market. As a product manager, I recognize how difficult it is to take an able application and turn it into a wondrous application.
It’s not often, but every once in a while, you get your hands on something special. Software should be simple, easy to navigate, with functionality that anticipates what the user wishes to do next. O…
Original Source:

  25 July, 2008| Marketing, advertising... | Comments (0) @ 17:34

BBC 1XTRA - "monkey" - (2008) :30 (UK)

Having spent my youth drooling over every inch of “Tank girl”, I’m dead exited that Jamie Hewlett did this. It’s awesome. It’s rawkin’ ossom, because it’s Jamie’s. Screw people who think the opposite, I’m a loyal fan. Nyah! For Audio fans, Damon Albarn did the score. Yes, that adds up to one slice of Gorillaz. How cool are the Beijing Olympics on BBC? Way cooler than anywhere else.
…
Original Source: commercial-archive.com

  25 July, 2008| Marketing, advertising... | Comments (0) @ 17:13

Coal. Cheap, Abundant, Clean.

Ad-hacks. When comedy groups have nailed the whole execution of “real people talking about the product/lifetsyle/emotional” thing - you know you have to stop using those testimonial cut-away in nice scenery ads, right? Please? Pretty please with sugar on top? just quit doing this already!

read more…
Original Source: commercial-archive.com

  25 July, 2008| Marketing, advertising... | Comments (0) @ 17:06

Daily Search Forum Recap: July 25, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

…
Original Source: feeds.seroundtable.com

  25 July, 2008| Marketing, advertising... | Comments (0) @ 15:00

Hundreds of Bloggers to Interact with On Digg and StumbleUpon

It’s time to release into the wild another two of our Social Media Love-In lists - this time it’s all about social bookmarking.

The opportunities for collaboration and cooperation on sites like Digg and StumbleUpon are amazing. They can be powerful tools with the potential to drive significant traffic to a blog.

One of the keys that I’ve found to doing this is to have a good base of friends on the sites. As a result the following two lists could be quite significant.

…
Original Source:

  25 July, 2008| Marketing, advertising... | Comments (0) @ 14:43

SearchCap: The Day In Search, July 25, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Google “Knows” About 1 Trillion Web Items How big is Google’s web index? Google hasn’t said for years and still isn’t saying — but it is blogging today about how it "knows" of 1 trillion web-based items. Joy, we haven’t had a search engine talk about pages it knows about to confuse things since the Lycos…
…
Original Source: feeds.searchengineland.com

  25 July, 2008| Marketing, advertising... | Comments (0) @ 14:42

Finding at risk customers (Dr. Mark Klein)

Drew’s Note:  As I try to do every Friday, I’m pleased to bring you a guest post from yet another interesting thought leader who shares his insights via the blogosphere. So without further ado…Dr. Mark Klein.  Enjoy!

A defector is a customer who is no longer buying from you. ‘No longer’ is a relative term; most companies say that a customer is no longer a customer when some well (or in some cases, not so well) defined period of time has elapsed since their last purchase.
…
Original Source:

  25 July, 2008| Marketing, advertising... | Comments (0) @ 14:26

Randy Pausch has made his last lecture, and commercial. R.I.P.

“The world-famous Professor known for his last lecture has produced his last commercial.” Adland’s Robblink said when he posted Lustgarten Foundation – Randy Pausch commercial on the 16th. R…
Original Source: commercial-archive.com

  25 July, 2008| Marketing, advertising... | Comments (0) @ 14:22

User Generated Advertising

This clever political candidate has produced a unique yardsign. The sign features the candidates’ name and likeness as well as a large white space that allows supporters to fill in their own personal message of why they are voting for him.
This is a brilliant application of offline social media and user generated content and gives the campaign hundreds of potential marketing messages and a variety of eye-catching signs instead of the same old boring uniform sign that blends into the landscape. (I suppose this could be misused, but let’s focus on the positive)
…
Original Source:

  25 July, 2008| Marketing, advertising... | Comments (0) @ 14:12

Google "Knows" About 1 Trillion Web Items

How big is Google’s web index? Google hasn’t said for years and still
isn’t saying — but it is

blogging today about how it "knows" of 1 trillion web-based items. Joy,
we haven’t had a search engine talk about pages it knows about to confuse
things since the Lycos days. Glad to have Google making the first shot to
take us back into the search engine size wars of old.
…
Original Source: feeds.searchengineland.com

  25 July, 2008| Marketing, advertising... | Comments (0) @ 14:10

Passion, Honesty, Content and Light-Footedness - Ingredients of Successful Blogging

Yesterday I linked up to an interview with an Australian blogger (Alborz Fallah from CarAdvice.com.au) who has built his blog from a hobby to a million dollar business in just two years.
…
Original Source:

  25 July, 2008| Marketing, advertising... | Comments (0) @ 13:23

Ten steps to workplace success

Your employees are not mind readers or fortune tellers, and your business is not a free-form venue for experimentation, or a place where individual preference based on mood, time of the day, or random circumstance can rule the day. Your purpose and methodology must be clear, concise, consistent, and understood by everyone involved. Aim for a workplace that is orderly and efficient.
Your people are at work for a reason: to earn a wage, first, and second, for the satisfaction of it. The smoother you can make things “on the ground,” the more money will be made by everyone, and the more satisfaction and success will be achieved. Here are ten steps to stopping the chaos and creating efficiency….
Original Source:

  25 July, 2008| Marketing, advertising... | Comments (0) @ 13:17

Make Every Interaction Count

This is the last slide of the most recent version of my POV on "micro-interactions&…
Original Source: darmano.typepad.com

  25 July, 2008| Marketing, advertising... | Comments (0) @ 12:58

Pop Culture Stained Glass: 1,000 Year Old Craft Makes A Comeback

Stained glass, usually confined to church windows and depicting biblical scenes has been popping up in new contexts. The ancient art has recently been used to illustrate pop culture icons and modern icons such as Albert Einstein, Darth Vader and Spiderman. Deputy Dog has a fantastic g…
Original Source:

  25 July, 2008| Marketing, advertising... | Comments (0) @ 12:56

Italian Prosecutors To Sue Google Execs Over YouTube Video

Italy Is to File Charges Against Google Executives from the Wall Street Journal reports that Italian prosecutors have completed their two-year investigation and are ready to file charges against four Google executives.

The suit is over YouTube hosting a video of a disabled teen being taunted by others. The prosecutors are suing for defamation and violation of privacy, including criminal charges. The case is reportedly going to go into trial in September for not being able to control the videos that were being uploaded to the site.
…
Original Source: feeds.searchengineland.com

  25 July, 2008| Marketing, advertising... | Comments (0) @ 12:53

Ypulse Essentials: Remaking ‘Rocky Horror,’ Hannah Montana Wake-Up Calls, MTV’s First Political Ad

MTV makes over ‘Rocky Horror’ (no casting rumors just yet, so Defamer gave their two cents including Miley Cyrus, Zac Efron and Pete Wentz in the mix. Also if your inner nerd wishes he or she were at Comic Con, G4’s Attack of The Show has w…
Original Source: ypulse.com

  25 July, 2008| Marketing, advertising... | Comments (0) @ 12:41

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