Company Blog Checkup: Sub Pop!

If you haven’t heard of the independent music label Sub Pop!, you have assuredly heard of some of the artists that they’ve worked with. Bands like Soundgarden, Nirvana, Sunny Day Real Estate, and Mudhoney. And thanks to the magical A…
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  23 July, 2008| Marketing, advertising... | Comments (0) @ 22:01

The Corporate Reputation Factor

In his white paper, “Communication as Value Builder,” Dr. David Jensen, Senior Vice President with Ketchum in Atlanta, cites a 1998 study by the Wirthlin Group, which concludes that:

•    “Companies with good reputations are 7 times more likely to command premium prices for their products and services,•    5 times more likely to have their stock recommended,?…
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  23 July, 2008| Marketing, advertising... | Comments (0) @ 21:19

Are you simplifying things for your customers?

Everything about our lives is complicated, noisy and overcrowded.  Which is why we are so drawn to simplicity in design and process.  A large part of the iPhone’s success is because of it’s simple elegance.

Check out this slideshare presentation based on  John Maeda’s book …
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  23 July, 2008| Marketing, advertising... | Comments (0) @ 21:07

Puma Shoes Pay Tribute to Endangered Animals

For the second year running, Puma has collaborated with National Geographic photographer Mitsuaki Iwago to design three pairs of great looking kicks to celebrate three of the world’s endangered animals. The shoes are made with colors, fabrics, and styles that capture the personality of the animals, and photos of the Golden Monkey, Giant Panda, and Crested Ibis - taken by Iwago himself - grace the soles of each pair of shoes.
…
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  23 July, 2008| Marketing, advertising... | Comments (0) @ 19:59

Designing The Digital Experience: A Foreword

David Lee King asked me to write a foreword to his upcoming book titled "Designing The Digital Experience". I got to see an early draft of the book and it looks promising.  Most of the focus of David’s book is on designing digital experiences, but in the foreword—I take a step back and examine the relationship between "experience" (physical or digital) and the social phenomenon.   Here’s a sample of from what I wrote.  You’ll have to wait for the book to read all of it.
…
Original Source: darmano.typepad.com

  23 July, 2008| Marketing, advertising... | Comments (0) @ 19:38

Designing The Digital Experience: A Forward

David Lee King asked me to write a forward to his upcoming book titled "Designing The Digital Experience". I got to see an early draft of the book and it looks promising.  Most of the focus of David’s book is on designing digital experiences, but in the foreword—I take a step back and examine the relationship between "experience" (physical or digital) and the social phenomenon.   Here’s a sample of from what I wrote.  You’ll have to wait for the book to read all of it.
…
Original Source: darmano.typepad.com

  23 July, 2008| Marketing, advertising... | Comments (0) @ 19:38

Google’s Knol - A Wikipedia Killer or a Blog Killer?

So today Google finally opened up and launched Launched Knol (it’s been coming for a while) a place where people can publish ‘authoritative articles about specific topics’. It’s like Wikipedia in that articles can be edited by others - but changes need to be approved by the authors of the articles. Articles can be monetized in a revenue share arrangement where Google and the authors share income derived from articles.

…
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  23 July, 2008| Marketing, advertising... | Comments (0) @ 19:33

The Secret to Captivating Content? More Cowbell!

In April of 2000, Saturday Night Live aired one of the few truly classic sketches outside of the 1970s and 80s. The sketch is a spoof of a VH1 “Behind the Music” episode featuring Blue Öyster Cult and the recording of (Don’t Fear) The Reaper (w…
Original Source: feeds.copyblogger.com

  23 July, 2008| Marketing, advertising... | Comments (0) @ 19:21

Killaboration

What if Stop signs were designed by collaborating with the client?
Note: If they think designing and ad takes work, they should try collaborating on an enterprise application!
Sponsor:

…
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  23 July, 2008| Marketing, advertising... | Comments (0) @ 17:41

Optimizing for Multiple Word Order Search Phrases

Posted by randfishSEOmoz member, Michael Janik wrote to me last week and asked about how to optimize for multiple word order search phrases. I think it’s an excellent topic, and one that we haven’t covered well in the past.
The issue arises from keyword phrases that receive search queries in different formats, for example:

Restaurant Reviews Seattle
…
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  23 July, 2008| Marketing, advertising... | Comments (0) @ 16:27

Little bits

Aaron decided that the best way to tell his story was to turn his web site into exactly one (non-scrolling) page. I think that boundaries sharpen the mind. And if you have a one page web site, why not try turning it into ten pages to see what happens.Draw anything for $2? I think it’s a brilliant way to turn the pricing model of art on its head, to gain a following and to practice your drawing. On a similar tangent, Elizabeth points us to an a…
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  23 July, 2008| Marketing, advertising... | Comments (0) @ 16:22

Oreo Elevator

Agency: Draft FCB, New York
Chief Creative Officer: Chris Becker
Executive Creative Director: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran

…
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  23 July, 2008| Marketing, advertising... | Comments (0) @ 15:46

The Formula for Successful Viral Campaigns. Not!

By B.L. Ochman

This successful viral ad is a classic. People loved the drum playing Cadbury Gorilla because it was unlike anything they’d ever seen. It was creative, fun, more than a little weird, and not a heavy-handed sales message. It’s been spoofed, m…
Original Source: www.whatsnextblog.com

  23 July, 2008| Marketing, advertising... | Comments (0) @ 15:14

SearchCap: The Day In Search, July 23, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Google’s Knol Launches: Like Wikipedia, With Moderation After six months of testing, Google has formally rolled out Knol, a service designed to let people create pages of knowledge on any topic they choose. While Google says Knol is not designed to compete with Wikipedia — and there are good arguments to back this up — I…
…
Original Source: feeds.searchengineland.com

  23 July, 2008| Marketing, advertising... | Comments (0) @ 15:06

Daily Search Forum Recap: July 23, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

…
Original Source: feeds.seroundtable.com

  23 July, 2008| Marketing, advertising... | Comments (0) @ 15:00

Linky Goodness, July 23

Wednesday comes this time each week. Today I wish it didn’t.

It’s been a while, so it’s probably time for this rumor to be resurrected: Google is rumored to be buying Digg for $200M. As always, we’ll believe it when we see it.
The Better Business Bureaus Rates Google As “Unsatisfactory.” …
Original Source: www.marketingpilgrim.com

  23 July, 2008| Marketing, advertising... | Comments (0) @ 14:30

Google Knol Launches

You know how déjà vu is? I’m feeling that today, since it’s been seven months since Google Knol was announced, and they’re just now getting around to going live. And what we said at the first announcement still looks to be true: “Google Runs Out of Content to Monetize; Wants You to Build More.”
…
Original Source: www.marketingpilgrim.com

  23 July, 2008| Marketing, advertising... | Comments (0) @ 14:25

Préstame tu Pixel

No importa que tan simple salga una chica a la calle porque puede darle un toque sofisticado con alguna joya, y mucho más si todo el mundo se queda viendo ese accesorio tratando de hacer foco con la vista porque está pixelado, como los accesorios de Mike and Maaike, se llaman Stolen Jewels porque son imagenes de joyas carísimas bajadas a baja resolución y luego trabajadas en cuero. Un estilo actual, elegante e innovador en una sola prenda, un regalo que le queda bien a cualquier mujer sin importar la edad, sólo importa que quiera ser diferente.
…
Original Source: http://feeds.feedburner.com/Camionetica

  23 July, 2008| Marketing, advertising... | Comments (0) @ 14:17

Ilustración realista

Increible hasta donde pueden llevar las personas su talento, Tom Bagshaw ilustrado y diseñador del Reino Unido, tiene un mezcla bastante interesante en sus trabajo. Si quieren visiten su sitio mostlywanted.com
…
Original Source: http://feeds.feedburner.com/Camionetica

  23 July, 2008| Marketing, advertising... | Comments (0) @ 14:07

What in Hell Do Stories Have to Do with Innovation?

by: John CaddellRegular readers may be tiring of the constant barrage of story-related posts, or at minimum be trying to figure out how they relate to the title of this blog. Here are some words that I hope tie it together.

..
Original Source: feeds.futurelab.net

  23 July, 2008| Marketing, advertising... | Comments (0) @ 14:04

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