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David Ogilvy: The Creativity Mandate

“I am supposed to be the No. 1 creative genius in the whole world, and I don’t even know what the hell the word ‘creativity’ means. But I’m not afraid to tell creative phonies that their commercials are utter nonsense. When I write an ad, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so persuasive that you buy the product — or buy it more often.

If you spend your advertising budget entertaining the consumer, you’re a bloody fool, housewives don’t buy a new detergent because the manufacturer told a joke on television last night. They buy the new detergent because it promises a benefit.”
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  19 July, 2008| Marketing, advertising... | Comments (0) @ 21:01
Should Bloggers Correct their Mistakes?

There’s a great discussion on Cranky Geeks that rolled over to TWIT this week that’s near and dear to me with my respect for journalists. Bloggers are not journalists in the traditional sense of the word but we are journalists when viewed from a consumer viewpoint.
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  19 July, 2008| Marketing, advertising... | Comments (0) @ 20:17
iPhone Applications for Bloggers

I know quite a few ProBlogger readers are enjoying the iPhone App store - so I thought I’d ask the question:
What iPhone Applications are most useful for bloggers?
In addition to that - what iPhone apps would you like to see developed for bloggers?
Share This

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  19 July, 2008| Marketing, advertising... | Comments (0) @ 19:30
Step #3 - Start Your Franchise Analysis

So let’s review for a minute. By now, you’ve:

Started discussions with your family and decided that you might be interested in owning your own business,??and
Accumulated a nice list of opportunities to consider.

Now we’re on Step #3. The analysis phase. I recommend starting with an Excel spreadsheet, each franchise disclosure document (FDD) and an old-fashioned pen and paper. Your spreadsheet should include the following columns (and maybe more):
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Original Source: www.startupnation.com


  19 July, 2008| Marketing, advertising... | Comments (0) @ 12:26
Step #3 - Start Your Analysis

So let’s review for a minute. By now, you’ve:

Started discussions with your family and decided that you might be interested in owning your own business, and
Accumulated a nice list of opportunities to consider.

Now we’re on Step #3. The analysis phase. I recommend starting with an Excel spreadsheet, each franchise disclosure document (FDD) and an old-fashioned pen and paper. Your spreadsheet should include the following columns (and maybe more):
…
Original Source:


  19 July, 2008| Marketing, advertising... | Comments (0) @ 12:26
Angela of Adrants to Interrogate ADs and Art Buyers for Shoot! the Day

Tomorrow I’ll be moderating a panel for Shoot! the Day, a stock photography conference put together by PhotoShelter….
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  19 July, 2008| Marketing, advertising... | Comments (0) @ 9:18
links for 2008-07-19

Homecourt Client
Collaborative, Project Management, Invoicing, File Management, Discussions and Project assignment - all in one online application. This application was built for agencies to manage their clients.
(tags: client collaboration m…
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  19 July, 2008| Marketing, advertising... | Comments (0) @ 8:34
The Wink Wink, Nudge Nudge Method, Or, Blogging Is Flirting

Oh blogger, are you a flirt? You should be. Sara Ost from EcoSalon explains more.
Successful blogging takes epic diligence. As a blog grows and brings in new readers, we all want to maintain what we’ve already built. No easy task! This sort of strategy calls for an effective tactic. And that tactic, my friends, is flirting. Though we can call it anything, My Super Official Blog Maintenance & Growth Tactic is pretty lame, so I prefer the operation name Wink Wink, Nudge Nudge.
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  19 July, 2008| Marketing, advertising... | Comments (0) @ 7:01
Desde Mérida el Festival de Cine Venezolano

Llega la 4ta edición del Festival del Cine Venezolano Mérida 2008 abre las inscripciones para los cientos de cinéfilos dispuestos a asistir al evento mas importante del cine nacional, pautado para el 26 hasta el 30 de Octubre. Este Festival premiara lo mas reciente de la cinematografía local y congregar a quienes laboran de manera destacada en el medio, presentando 13 largometrajes de ficción hechos en el país en el periodo de 2007–08 para ser evaluados por un destacado jurado. Como actividades paralelas estarán el IV Encuentro Nacional de Estudiantes de Centros de Enseñanza Audiovisual, donde podrán mostrar sus trabajos, proyecciones de películas en diversos espacios de la ciudad, un grupo de homenajes a personalidades de la actividad cultural del país y también estará la 2da. edición del Maratón Cine Átomo, que nace como iniciativa del director Alberto Arvelo como busqueda a la esencia del cine con lo mínimo en recurso.
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Original Source: http://feeds.feedburner.com/Camionetica


  19 July, 2008| Marketing, advertising... | Comments (0) @ 5:30
30 Essential Books for Industrial Designers

by: Design Translator Image Source: Books by ijsendoorn.

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Original Source: feeds.futurelab.net


  19 July, 2008| Marketing, advertising... | Comments (0) @ 3:02
Service Strategy - What Is The New Gold Standard? Michelli Has Some Of The Answers. Lessons From Ritz-Carlton.

by: Idris MooteeI don’t remember when the word “service economy” first showing up five or ten years back. What is “service economy”? In economic terms, services are a diverse group of economic activities that include high technology, knowledge-intensive sub-sectors, as well as labor-intensive, low skill areas. In many ways, the service sectors exhibit marked differences from products (manufacturing), these distinctions are blurring.
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Original Source: feeds.futurelab.net


  19 July, 2008| Marketing, advertising... | Comments (0) @ 2:53
Do branded online communities fail?

by: Matt RhodesToday a lot of people are talking and writing about a new report from Deloitte looking at online communities, the 2008 Tribalization of Business Survey. The report is based on interviews with 100 firms that are sponsoring branded online communities, looks at what they are doing and what benefits they are reaping.
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Original Source: feeds.futurelab.net


  19 July, 2008| Marketing, advertising... | Comments (0) @ 2:50

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