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Great Moments in Advertising: The First Agency

N.W. Ayer & Son was the first advertising agency in the United States, founded in Philadelphia, Pennsylvania in 1869. N.W. Ayer was responsible for some of the most enduring slogans in advertising history, including:

“When it rains it pours”, advertising salt for Morton Salt, coined in 1912 “I’d walk a mile for a Camel”, advertising Camel cigarettes for R.J. Reynolds Tobacco, coined in 1921. Sometimes this slogan was formed into a jingle,”I’d walk a mile for a mild, mild Camel.” “A diamond is forever”, advertising diamonds for De Beers, coined in 1948 “Reach out and touch someone”, advertising long-distance telephone service for AT&T, coined in 1979 “Be all you can be”, advertising military service for the United States Army, coined in 1981.
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18 July, 2008| Marketing, advertising... | Comments (0) @ 21:01

comScore: Yahoo & Microsoft Gain Share But Google Breaks 7 Billion Searches

It’s search popularity statistics time again, and I’m starting off with
the latest figures from comScore. Finally, a change — Google slips while
Yahoo and Microsoft gain. Trouble for the Big G? Not really — because in
terms of raw number of searches, June 2008 was another record breaker for
Google.
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Original Source: feeds.searchengineland.com

18 July, 2008| Marketing, advertising... | Comments (0) @ 16:31

Toy Box Leadership

The following Money Quotes presentation shares an interesting angle from the recently-published, TOY BOX LEADERSHIP. As the title conveys, this book takes classic childhood toys and extracts basic leadership lessons we first learned at a young age. It isn’t a must-read book, but it is an interesting book.

Sample some of T…
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18 July, 2008| Marketing, advertising... | Comments (0) @ 16:18

Daily Search Forum Recap: July 18, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Original Source: feeds.seroundtable.com

18 July, 2008| Marketing, advertising... | Comments (0) @ 15:00

SearchCap: The Day In Search, July 18, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Very Recent & Addictomatic: Finding What People Are Buzzing About Right Now! Tom Churm pinged me about a new tool that he’s crafted, Very Recent, designed to pull back top results from "recency search engines," for lack of a better word. Blog search, news search, social news plus Twittering, all in one. It needs a lot of work, but I found…
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Original Source: feeds.searchengineland.com

18 July, 2008| Marketing, advertising... | Comments (0) @ 14:00

What the F**k is Social Media? Marta Kagen Explains it all to you.

A fantastic presentation from the inspiringly modest Marta Kagen. :>)

What The F**K is Social Media?view p…
Original Source: www.whatsnextblog.com

18 July, 2008| Marketing, advertising... | Comments (0) @ 13:56

Getting Removed from Comcast’s Blacklist

If you’re sending a lot of email, you need to ensure you’re site is whitelisted with the major Internet Service Providers. I’ve previously written about whitelisting with AOL and Yahoo! Today we found out that there may be an issue where our site may be being blocked by C…
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18 July, 2008| Marketing, advertising... | Comments (0) @ 13:53

Apple Removes Mad Men’s Cigarrette

In what can only be described as supremely idiotic, the cigarette in the hand of the man who appears in the famed Mad Men promotional image was digitally removed when it was placed on iTunes…
Original Source:

18 July, 2008| Marketing, advertising... | Comments (0) @ 13:47

Apple Removes Man Men’s Cigarrette

18 July, 2008| Marketing, advertising... | Comments (0) @ 13:47

Linky Goodness, July 18

In case you haven’t noticed, it’s Friday. Woot.

German Google Webmaster Central blog has a fun interview with Matt Cutts on porn, big feet and spam. The post has a German translation of the transcript, but the video itself is in English.
Need help with Google Webmaster Toots, Google Analytics and/or Google Website Optimizer? An hour-long YouTube w…
Original Source: www.marketingpilgrim.com

18 July, 2008| Marketing, advertising... | Comments (0) @ 13:00

Linky Goodness, July 19

In case you haven’t noticed, it’s Friday. Woot.

18 July, 2008| Marketing, advertising... | Comments (0) @ 13:00

Micro Living With Tumbleweed Houses

These ingenious little houses have been around for a while, but with rising living costs and environmental concerns, they deserve a mention. In 1997 Jay Shafer set out to simplify his life, first by living in an old Airstream and then in a mini 96 square foot home he built himself. Calling it “Tumbleweed” it eventually spawned a business, selling plans for tiny homes. The compact dwellings are created with efficiency in mind, borrowing design tricks usually used in boats and campers. A kitchen, bathroom, living room and sleeping loft are all comfortably tucked into the small space. Ranging from 65 to 774 square feet, the smaller Tumbleweed houses can be towed behind a truck. Heating, cooling and electricity costs are tiny sized too. One Tumbleweed owner’s heating bill is $6 a month, and electricity is free, using solar panels.
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18 July, 2008| Marketing, advertising... | Comments (0) @ 12:53

7 More Techniques to Make Your Blog Sticky

In 21 Ways to Make Your Blog or Website Sticky I shared a long list of ways to help first time readers ’stick’ to your site and become loyal readers. The comments on that post triggered a number of other ideas for making sticky sites that I want to add. Thanks to everyone who has contributed their experience - there’s some great conversation in the comments on the previous thread already.
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18 July, 2008| Marketing, advertising... | Comments (0) @ 12:50

Yahoo Bares Its Teeth: Using Home Page, Legg Mason to Fight Icahn

Yahoo’s letter to shareholders yesterday was just the first step in their latest defense against Carl Icahn’s attempts to elect a proxy board at the shareholder meeting in two weeks. Today, Yahoo and its allies strike two more blows.
First, Yahoo has begun leveraging one of its biggest assests—one of (if not the) most popular home pages on the Internet. Yahoo has put a notice about the pending board election below the fold. T…
Original Source: www.marketingpilgrim.com

18 July, 2008| Marketing, advertising... | Comments (0) @ 12:46

Very Recent & Addictomatic: Finding What People Are Buzzing About Right Now!

Tom Churm pinged me about a new tool that he’s crafted,
Very Recent, designed to pull back top
results from "recency search engines," for lack of a better word. Blog
search, news search, social news plus Twittering, all in one. It needs a lot
of work, but I found it a pretty neat idea. And it reminded me of
Addictomatic, which is also well worth a look.
C…
Original Source: feeds.searchengineland.com

18 July, 2008| Marketing, advertising... | Comments (0) @ 12:22

Are You Easy?

Back in high school being called wasn’t exactly a compliment, but when it comes to your business, it’s essential.
Web folks like to talk about frictionless businesses or web sites as those that are very simple for the visitor to navigate and experience. There are many place your business can fall down in this regard and all perform a marketing function, for good or bad.
So, here are some common places to look and make sure you are easy.
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Original Source:

18 July, 2008| Marketing, advertising... | Comments (0) @ 11:58

Ypulse Essentials: New Gen’s ‘Valley Girl,’ ‘Do It’ Again, Four-Day School Week

Life in the ‘Valley’ (a musical remake of the ’80s hit “Valley Girl” is officially in the works. No word on casting, but wouldn’t Ashley Tisdale make a great Julie Richman? Kidding!) (Variety)

- N…
Original Source: ypulse.com

18 July, 2008| Marketing, advertising... | Comments (0) @ 11:52

You Better Listen To The Radio!

For any non-Elvis Costello fans, that’s a lyric from his hit “Radio Radio.” I have been thinking about radio a bit lately — especially about both NPR canceling The Bryant Park Project (New York Times story h…
Original Source: ypulse.com

18 July, 2008| Marketing, advertising... | Comments (0) @ 11:44

2008 Ypulse National Mashup Recap: Day One

The Ypulse Mashup exceeded my expectations. It was so great to listen to these youth-savvy panelists from the standpoint of a writer and a millennial; I came away with newfound knowledge about technology, media, and my generation in general. I couldn’t be everywhere at once, but here is my attempt to offer a recap day one of the Ypulse Mashup for readers who couldn’t be there. We’re going to try having live blogging, audio or video to capture our next Mashup event being held in Boston November 6-7. Anastasia continues t…
Original Source: ypulse.com