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TiVo Enables Users to Stream YouTube to TVs

TiVo subscribers can now stream YouTube videos onto their TVs through broadband-enabled TiVo boxes, per a new deal between the companies, reports MediaBuyerPlanner.
Users will not be able to store…
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Original Source: feeds.marketingvox.com


  17 July, 2008| Marketing, advertising... | Comments (0) @ 23:29
Cola Rivals Fight Losing Battle

The Cola Wars have been raging for more than a century. But the ongoing fight between Coke and Pepsi has always been as much about the period in which each phase ensued as the two warring factions themselves.

At the start of the 20th century, for example, both brands waged war over their medicinal properties. In the 40s it was all about patriotism. In the 70s it was about youth. In the 80s it was celebrities and being cool.

T…
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  17 July, 2008| Marketing, advertising... | Comments (0) @ 21:01
Dunkin’ Donuts Stands to Benefit from Knee-Jerk Hatred of ‘Moving’ Ad

dunkin-donuts-moving.jpg

I’ve watched “Moving” for Dunkin’ Donuts about 486 times and I find it more loathsome after each sitting….
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  17 July, 2008| Marketing, advertising... | Comments (0) @ 20:47
Driverside Pays Parking Tickets, Cars Go Zen, Actresses Put Brand Icons Out of Work, Gary Busey Becomes GotVMail Mascot

- Jezebel compiled a list of the top 10 female product advertising icons — and the actresses that could replace them. That Mrs. Butterworth’s/Queen Latifah one is hella funny. Now you: go forth and laugh….
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  17 July, 2008| Marketing, advertising... | Comments (0) @ 20:05
Become.com Raises $8M in Series D Funding from EFF

Shopping search and comparison site Become.com raised $8 million in Series D investment capital from the European Founder’s Fund (EFF).
This brings total investment for Become.com’s to $37.2 million….
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Original Source: feeds.marketingvox.com


  17 July, 2008| Marketing, advertising... | Comments (0) @ 20:01
Whiteboard Friday - Has Pagerank Changed?

Posted by great scott!Live (on tape) from Whiteboard Studios 2.0, it’s our first ever WBF from our sweet new digs in Seattle’s Capitol Hill neighborhood! 
This week, Rand discusses good ol’ Pagerank. How has it evolved, and is it still the same fickle curmudgeon we all know and loathe love?  PR has certainly seen its share of tweaks and updates over the years, but how much does it even resemble what we saw in the patent apps of yore?  Let’s explore, shall we? Feel free to chime in with your thoughts and concerns about the topic and how you feel it could impact SEO in the future.
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  17 July, 2008| Marketing, advertising... | Comments (0) @ 19:16
Women Make Greener Business Decisions

A new study has just been released by international market research agency HANSA-GCR, designed to “assess current and future green tech spending priorities, better understand green purchase drivers and barriers, explore green tech leadership, and identify what proof points translate to green credibility with purchase decision makers.”
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  17 July, 2008| Marketing, advertising... | Comments (0) @ 18:53
5 Easy Ways to Improve your Site’s Readability

Most people don’t read web sites in the typical sense. People scan articles from top to bottom and catch headings, bullets, keywords and phrases that they are watching for. If you’d like to improve the way readers consume your content, there are ways to optimize your layout.
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  17 July, 2008| Marketing, advertising... | Comments (0) @ 18:26
Dear Google, Can I Have My Calendar Back Now?

You may experience difficulty accessing Google Calendar during the
hours of 1:30 pm and 4:30 pm PDT, today (July 17th). For each affected
calendar, this should last approximately 15 minutes.
We apologize for any inconvenience this may cause and appreciate your
understanding.
That’s the message you’ll find at the G…
Original Source: www.marketingpilgrim.com


  17 July, 2008| Marketing, advertising... | Comments (0) @ 17:46
PSFK Liveblog :: Behave

Josh Handy and Nate Pence (Method) on how design can mirror and shape an organization.

Make products that create a demand
Try to bring green to the mass market
Bold, friendly, something to talk about, unique in a sea of sameness
Compete at the shelf level through good design (can’t outspend the competition)
Launch of Clorox GreenWorks spent more that the entirety of Method’s marketing budget for the last 7 years of its existence.
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  17 July, 2008| Marketing, advertising... | Comments (0) @ 17:18
Lo que no debes aprender de origami

En la página de instant origami, aprenderas todo lo que no debes aprender de este arte milenario… visita la página y aprende de los peores.
instant-origami.com

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Original Source: http://feeds.feedburner.com/Camionetica


  17 July, 2008| Marketing, advertising... | Comments (0) @ 17:06
Road Meets Building in the Ultimate Mashup


In the beginning, there was the road. Then it was paved. Then it made music. Now, it makes buildings.
The Thiais RATP Bus Center by French architects ECDM is made of D…
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  17 July, 2008| Marketing, advertising... | Comments (0) @ 16:47
How to price a new product

Many people ask me for pricing advice when first launching a new product.  I can only speak from experience from being in the fashion/ accessory market. 
Wholesale mark up for the fashion/ accessory business is usually in the range of : “your cost + 40-50 %”
Then retail prices would be: “wholesale cost + 40-60%”, often referred to as MSRP (manufacturer’s suggested retail price). …
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  17 July, 2008| Marketing, advertising... | Comments (0) @ 16:46

Many people ask me for pricing advice when first launching a new product.  I can only speak from experience from being in the fashion/ accessory market. 
 
Wholesale mark up for the fashion/ accessory business is usually in the range of : “your cost + 40-50 %”
 
Then retail prices would be: “wholesale cost + 40-60%”, often referred to as MSRP (manufacturer’s suggested retail price). …
Original Source:


  17 July, 2008| Marketing, advertising... | Comments (0) @ 16:46
PSFK Liveblog :: When Words Are Not Enough

George Murphy (Modo Group) and John Pollard (Microsoft) about physical brand experiences.

The equity of Microsoft is built on an iconic founder and his philanthropic work
Marketing budget goes mostly to subbrands
Hasn’t reached the consumer with a brand personality
Hasn’t competed well in the consumer market, that has to change
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  17 July, 2008| Marketing, advertising... | Comments (0) @ 16:41
The impact of the internet on customer behaviour

by: Matt RhodesA few weeks ago I posted about the impact of the internet on customer behaviour, Internet: twice as influential as TV; eight times as print media. This looked at a study, tracking and measuring the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as influential as print media. These findings come from the Digital Influence Index study from PR firm F…
Original Source: feeds.futurelab.net


  17 July, 2008| Marketing, advertising... | Comments (0) @ 16:26
PSFK Liveblog :: Using It

George Parker (AdScam/MadScam), Rohit Bhargava (Ogilvy 360 Digital Influence), Lynn Casey (Team Noesis), Adrian Ho (Zeus Jones), and Mark Lewis (D…
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  17 July, 2008| Marketing, advertising... | Comments (0) @ 16:03
Daily Search Forum Recap: July 17, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Original Source: feeds.seroundtable.com


  17 July, 2008| Marketing, advertising... | Comments (0) @ 15:00
PSFK Liveblog :: Look & Feel

Charles Ogilvie (Virgin America, but now he works for Panasonic) about redesigning the airline experience.

Branson’s start-up challenge, “What’s next in aviation? What will move the industry?”
The passenger completely controls their experience
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  17 July, 2008| Marketing, advertising... | Comments (0) @ 14:59
PSFK Liveblog :: Aligning Interests

Max Schorr (GOOD Magazine) about aligning business with idealism.

We’ve been shooting ourselves in the foot by aligning doing good with altruism. Altruism isn’t fun. Doing good doesn’t have to be altruistic. This makes people who want to do good by being altruistic burnt-out and bitter.
How can we exist in the intersection of pragmatism and idealism?
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  17 July, 2008| Marketing, advertising... | Comments (0) @ 14:40
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