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Halls - Speech bubbles - print, New Zealand

Throaties illustrate the dangers of loosing your voice - it’ll make teeny tiny speech bubbles when you really need to scream. ;) 
 
 
Agency: DDB New Zealand
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Original Source: commercial-archive.com


  16 July, 2008| Marketing, advertising... | Comments (0) @ 23:50
From Commodity to Brand and Back Again

When I teach a class on brand management I always begin with a continuum.

It’s a continuum that starts with the most generic of generic forms - the commodity - and ends with that most unique and specific of things - a brand.

It’s a great way to generate a strategic understanding of brand management for two reasons. First, it underlines the fact that brands are not born as brands, they are born as commodities. For example, more than a century ago, John Pemberton set out to create a tonic, not a global brand named Coca-Cola. And in 1962, when Bill Bowerman and Phil Knight each chipped in $550 to set up Nike, their goal was to make running shoes for athletes, not create a global leisure brand empire.
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Original Source:


  16 July, 2008| Marketing, advertising... | Comments (0) @ 21:46
Blogorama: Rethinking Peanut Butter Jars

Lots of open browser tabs today:- Inspiration for the week: Easy PB&J Jar, a peanut butter jar with lids on both ends.- An excellent compilation of brands with presence on Flickr- Virtual Greats is a new company that plans to merchandise celebs’ likenesses in virtual worlds. Done right its a gold mine. A s…
Original Source:


  16 July, 2008| Marketing, advertising... | Comments (0) @ 20:09
my conversation with dell

permanent332.jpg

Four years ago in “The Hughtrain” I published the cartoon above, with the following thought beneath it:: There’s only one thing harder than starting a new business: Re-inventing an old one.

Start-ups are fine and dandy, most people reading this will know all about them.
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Original Source: www.gapingvoid.com


  16 July, 2008| Marketing, advertising... | Comments (0) @ 20:05
You Might Be a Digital Anthropologist…

Ethnographer

Upon recently talking about micro-interactions to the folks at Citi, I had a “micro-epiphany.”  It occurred to me that companies really need to be looking at the social revolution for possibly one reason over everything else.  Insights into human behavior that can lead to future innovations or even product/service improvements.  Point in case, as I was talking about some of the interactions I’ve had with b…
Original Source: darmano.typepad.com


  16 July, 2008| Marketing, advertising... | Comments (0) @ 19:13
You Just Might Be a Digital Ethnographer…

Ethnographer

Upon recently talking about micro-interactions to the folks at Citi, I had a “micro-epiphany.”  It occurred to me that companies really need to be looking at the social revolution for possibly one reason over everything else.  Insights into human behavior that can lead to future innovations or even product/service improvements.  Point in case, as I was talking about some of the interactions I’ve had with b…
Original Source: darmano.typepad.com


  16 July, 2008| Marketing, advertising... | Comments (0) @ 19:13
Social Media Is Always Changing… But Do You Change With It?

Social media marketing is one of the fastest changing forms of marketing online. Every time a new site, service, or community is launched, there comes both new opportunity for marketing and the possibility that the site you just spent months participating in will become obsolete.  
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Original Source: feeds.searchengineland.com


  16 July, 2008| Marketing, advertising... | Comments (0) @ 17:18
And in other news….

Here’s some links to some other sites I’ve been popping up on this week, please check them out!Over at Search Engine Guide, I have a pair of posts up. This one from yesterday focuses on how Newcastle Square Realty is using blogging to reach its customers. And t…
Original Source:


  16 July, 2008| Marketing, advertising... | Comments (0) @ 15:05
How to Change Someone’s Mind

There’s nothing I like to study more than techniques of persuasion, and I want to persuade you to check out a website called ChangingMinds.org. You can think of it as Robert Cialdini, my hero when it comes to persuasion, on steroids. Here is a direct link to theories of persuasion but do spend time on other t…
Original Source: blog.guykawasaki.com


  16 July, 2008| Marketing, advertising... | Comments (0) @ 15:02
SearchCap: The Day In Search, July 16, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

The Technology Behind Google RankingsThe Google Blog posted their third entry on how Google rankings work. This write up is more about the technology behind their ranking system. I’ll bullet point some of the key points for you all:…
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Original Source: feeds.searchengineland.com


  16 July, 2008| Marketing, advertising... | Comments (0) @ 15:02
Daily Search Forum Recap: July 16, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Original Source: feeds.seroundtable.com


  16 July, 2008| Marketing, advertising... | Comments (0) @ 15:00
Denny’s Contest Has No Entries. Dear Denny’s: We Won’t Work for Food.

From the how not to create a viral campaign files:

Denny’s kicked off its “America Votes 4Real” contest on July 8th and, so far, it has no entries - despite 25,000 views of a sample video. In the contest, Denny’s wants John McCain and Barack Obama look-alikes to submit a video of themselves advocating “real breakfast.” The prize? Big whoop: “Two lucky consumers” win a free Denny’s breakfast once a month for a full Presidential term.
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Original Source: www.whatsnextblog.com


  16 July, 2008| Marketing, advertising... | Comments (0) @ 14:36
Soulless Suburbs At The Tipping Point


We’ve talked before about the decline of the suburb and what the future holds for these sprawling acres of mini mansions. R…
Original Source:


  16 July, 2008| Marketing, advertising... | Comments (0) @ 14:30
Linky Goodness, July 16

A very Googly goodness for today!

The followup on Amit Singhal’s basic post on Google ranking: Technologies behind Google ranking
FINALLY. I’ve only complained about this all the time here—now Gmail will give you the ability to o…
Original Source: www.marketingpilgrim.com


  16 July, 2008| Marketing, advertising... | Comments (0) @ 13:20
Mowercycle: Cuts Grass & Keeps You In Shape


This half bike, half manual lawnmower was spotted by Inhabitat on dot dream’s flickr stream. Dubbed the “Mowercycle”, this unfortunately anonymous vehicle has great potential. Getting a workout while cutting the lawn fuel free means everyone wins. Although, as some Inhabitat commenter’s pointed out, the design is not perfectly functional, but it’s a start. We’ll just have to make do with b…
Original Source:


  16 July, 2008| Marketing, advertising... | Comments (0) @ 13:03
Yahoo Admits Google Monopoly; Deal with AOL?

Sigh. Andy, Andy, Andy. Always taking the good stories and leaving me to cover Yahoo/Google/Microsoft and their latest flings. Well, let’s get to it, shall we? Let’s spin the wheel of metaphors and see what we’ll use today . . . Mixed sports—no, sailing! Sailing it is!
(Apologies in advance if I go a little overboard. Oops, I think I already have.)
Back on the Eastern front (oops, sorry, yesterday’s metaphor)—in the capital, Microsoft has sailed into the pending G…
Original Source: www.marketingpilgrim.com


  16 July, 2008| Marketing, advertising... | Comments (0) @ 12:59
You’ll Never Know Unless You Ask

Growing up I was a very shy little guy. I was so shy that I rarely put myself out there in situations that I was unfamiliar with and never asked other people for favors unless I was either in desperate need or very familiar with the other person.
I remember my mum telling me on numerous occassions when I was too shy to ask people things - ‘you’ll never know unless you ask’.
It struck me today that while I’m still pretty shy that I wouldn’t be where I am today if I’d not overcome my inability to put myself ‘out there’ and had I not learned to ‘ask’ others for help.
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Original Source:


  16 July, 2008| Marketing, advertising... | Comments (0) @ 12:57
The Technology Behind Google Rankings

The Google Blog posted their third entry on how Google rankings work. This write up is more about the technology behind their ranking system. I’ll bullet point some of the key points for you all:
Click to continue reading…
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Original Source: feeds.searchengineland.com


  16 July, 2008| Marketing, advertising... | Comments (0) @ 12:50
Happy Birthday, Hello Viking! Now Let’s Smack Some Norse Pirates Around.

I’m kinda digging Viking Smackdown, a game Hello Viking put out to celebrate its one year anniversary….
Original Source:


  16 July, 2008| Marketing, advertising... | Comments (0) @ 12:02
Ypulse Will Return Tomorrow

Ypulse MashupWe’re taking today off from blogging after a very successful 2008 Ypulse National Mashup. We had over 400 people attend at various points over the past two days — we’ll blog some highlights tomorrow and post photos on Flickr. For now, I’ll round up the growing body of coverage in the press and from various attendees. If you covered the event or find more coverage, please send it my way, and I’ll add it to this post. Also, w…
Original Source: ypulse.com


  16 July, 2008| Marketing, advertising... | Comments (0) @ 11:51
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