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I had dinner with some friends the other night and I arrived first. After about 15 minutes of alone time, the waitress finally came over proceeded to tell me that they had over-filled her section and she was swamped. I assume that she told me this to explain why she had not stopped by until now.
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Original Source:

15 July, 2008| Marketing, advertising... | Comments (0) @ 22:48

Microsoft Asking for Sign-Ups for adCenter Desktop Beta

The official Microsoft adCenter blog announced the beta testing of a desktop utility for their paid search platform.
For paid search managers, this software will function much like Google’s Adwords desktop application.
Basically you will be able to manage your adCenter campaigns from the convenience of your desktop without the use of a browser. The positives of software like this are numerous. The most obvious is that it allows you to make wholesale edits and revisions without worrying about the real time implications on your account. Such software also makes the initial process of paid search account setup much easier.
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Original Source: www.marketingpilgrim.com

15 July, 2008| Marketing, advertising... | Comments (0) @ 22:06

The Essence of Branding Strategy

A branding program is all about differentiating your product or company from the others in your category. And, if you don’t have a point of difference, you’d better have a very low price. An example was BMW, which many, many years ago established the powerful position of being the "Ultimate Driving Machine." It has driven that differentiating idea to become one of the world’s most successful premium automobiles.
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15 July, 2008| Marketing, advertising... | Comments (0) @ 21:01

Micro-Interactions 2.0

| View | Upload your own

Tomorrow, I’m giving a talk to a global group of executives from Citi, one of our clients. I’ve revised "Micro-Interactions" and really feel good about the direction it’s moving in. I…
Original Source: darmano.typepad.com

15 July, 2008| Marketing, advertising... | Comments (0) @ 20:51

15 Things Not to Miss at SES San Jose 2008

TopRank is sending five team members to the S…
Original Source:

15 July, 2008| Marketing, advertising... | Comments (0) @ 19:50

Rest in Peace, My Friend Mike

When I first moved from Virginia Beach to Denver, it was just me and my two kids. It was pretty terrifying… a new job, a new city, my marriage ended, and my savings gone. To save money, I took the light rail to work each day. After a few weeks, I got to having some small talk with a guy on the light rail named Mike.
Mike was a towering man. I’m a pretty big guy, so maybe that’s why we hit it off. After getting to know Mike, I found he worked as a Marshal that protected the federal justices downtown. With 9/11, Mike had a serious job and he loved the responsibility. His protective spirit didn’t end at the court steps, either. I often found Mike finding a seat on the light rail between a drunk and the rest of the passengers. In the middle of our conversations, I would see that I lost his attention while he watched over other people. They didn’t even know he was there protecting them.
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15 July, 2008| Marketing, advertising... | Comments (0) @ 19:32

Nike Boots for Special Forces

The military has always served as an incubator of groundbreaking technology and wild inventions (hello, the Internet). At the same time, private enterprise is uniquely equipped to hone expertise in very narrow fields. Nike, for example, continues to one-up itself with new and improved fabric development and shoe design - something the military probably doesn’t have the time or resources to accomplish.
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Original Source:

15 July, 2008| Marketing, advertising... | Comments (0) @ 19:19

Oasis – Cactus Kid part one (2008):30 (UK)

Agency: Mother, London
Production Company: Independent Films
read more…
Original Source: commercial-archive.com

15 July, 2008| Marketing, advertising... | Comments (0) @ 17:31

Oasis – Cactus Kid (2008):30 (UK)

15 July, 2008| Marketing, advertising... | Comments (0) @ 17:31

Lustgarten Foundation – Randy Pausch (2008):30 (USA)

The world-famous Professor known for his last lecture has produced his last commercial.

15 July, 2008| Marketing, advertising... | Comments (0) @ 17:11

How advertising stuff works? Use YouTube for inspiration.

When I saw this HowStuffWorks.com commercial on TV, I felt it had to be YouTube inspired….and it was.

15 July, 2008| Marketing, advertising... | Comments (0) @ 16:42

Article (1) & Interview (2)

ONE | I dusted off my “No Business is Perfect” essay and gave it new life with new context. It’s on the Keppler website … READ ARTICLE.

TWO | CZ Marketing interviewed me about SBUX, WOM, and OTHER STUFF … READ INTERVIEW…
Original Source:

15 July, 2008| Marketing, advertising... | Comments (0) @ 15:09

Article & Interview

I dusted off my “No Business is Perfect” essay and gave it new life with new context. It’s on the Keppler website … READ ARTICLE.

CZ Marketing interviewed me about SBUX, WOM, and OTHER STUFF … READ INTERVIEW….
Original Source:

15 July, 2008| Marketing, advertising... | Comments (0) @ 15:09

Daily Search Forum Recap: July 15, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Original Source: feeds.seroundtable.com

15 July, 2008| Marketing, advertising... | Comments (0) @ 15:00

Starbucks Smoothies Up, Border Passes Make Ad Space, Draft FCB Dies Slowly, JWT Joins Border Patrol

- Watch as Starbucks, flailing wildly, stumbles into smoothies….
Original Source:

15 July, 2008| Marketing, advertising... | Comments (0) @ 14:52

Changents: Social Networking For A Cause

Where do all the do-gooders go to spread their message and gather support? Before, they could do it alone, or try to navigate through the murky waters of Myspace or Facebook to reach others that share their vision of positive change. Now there’s a social network - Changents.com, specifically for people and organizations that are out there making a difference in the world. Social and environmental issues are the main focus, and Changents helps connect change agents and backers.
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Original Source:

15 July, 2008| Marketing, advertising... | Comments (0) @ 14:17

SearchCap: The Day In Search, July 15, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Twitter & Summize Tie The KnotThe rumors that Twitter will be buying Summize have now been confirmed. Twitter, the popular micro-blogging platform has acquired Summize, a search engine that searches Twitter. You can read all the news at Techmeme and also make sure to check out Danny’s write up on Summize named Summize Gains “Local”…
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Original Source: feeds.searchengineland.com

15 July, 2008| Marketing, advertising... | Comments (0) @ 14:15

Interior design session, or a lesson in Kabuki theater? Discuss.

There are a lot of personalities and opinions when it comes to interior decorating – as in marketing, everyone thinks they are an expert. When it comes to someone’s home however, the opinion is expressed more in binary terms of likes and dislikes from the position of “I’ll know it when I see it.” This puts the designer in a tough spot. They have to have the skills of an eye doctor switching lenses trying to find the right focus and the diagnosis skills of a vet. —Eclectic? Colonial? Modern? Brand-spanking-new-but-designed-to-look-old-but-not-like-Gatsby? (Note to self: client got sick at sight of shag carpet. Must go in other direction.)…
Original Source:

15 July, 2008| Marketing, advertising... | Comments (0) @ 13:35

Twitter & Summize Tie The Knot

The rumors that Twitter will be buying Summize have now been confirmed. Twitter, the popular micro-blogging platform has acquired Summize, a search engine that searches Twitter.

You can read all the news at Techmeme and also make sure to check out Danny’s write up on Summize named S…
Original Source: feeds.searchengineland.com

15 July, 2008| Marketing, advertising... | Comments (0) @ 13:16

Why Won’t The Ad Trade Press Come To PSFK Conferences?

We can’t wait until our event on Thursday but as we finalize the details, I’m left wondering why we can’t get any journalists from the traditional advertising, design or marketing journals to come and attend.
No Ad Age, No Ad Week, No Brand Week, No Creative Review, No Campaign. Also no ad-journos from the press, like Stuart Elliot of the New York Times.
Any thoughts, readers?

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Original Source:

15 July, 2008| Marketing, advertising... | Comments (0) @ 13:15

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