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Co-opetition Strategy

This competitive strategy recognizes the value of viewing the marketplace not as a “zero sum game” in which your gain is always someone else’s loss but rather as a place in which value can be created by discovering mutually beneficial relationships with other organizations that would traditionally have been considered competitors. This approach recognizes that organizations become stronger the more value-generating relationships that they forge. We believed in and extensively practiced this approach during my tenure at Element K.
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  12 July, 2008| Marketing, advertising... | Comments (0) @ 21:01
Marketing moves I wish I’d made

Before I leave for BlogHer on Wednesday, I’ll get back to blogger relations and share my thoughts on the recipe for a perfect pitch. In the meantime, though, I wanted to tell you about two marketing efforts that really impressed me this week.
First, Saab’s sponsorship of USA Network show Burn Notice. The second season p…
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  12 July, 2008| Marketing, advertising... | Comments (0) @ 18:38
Enter Our SNAP ProBlogger Book Competition

Problogger-Book-1
I’ve got a spare ProBlogger Book sitting here on my desk with one of your names on it.

To win - in comments below simply leave a link to your blog (if you have one) and in under 250 words tell us why you need the book.

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  12 July, 2008| Marketing, advertising... | Comments (0) @ 16:00
Mommy CEO - Is it Possible?

Six months into launching Glamajama I was driving home from a playgroup with my nine month old son.  I caught Dr. Laura on talk radio telling some frazzled work-at-home Mom that there was no way she could be both a full-time Mom and a successful Entrepreneur.  Her argument was simple, one would suffer and all too often it’s the child.   I was appalled.  How could Dr. Laura make such a damning statement regarding Moms in Business?  I kept thinking, just because one Mom might have failed, doesn’t mean other Moms can’t “do it all” with great success….
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  12 July, 2008| Marketing, advertising... | Comments (0) @ 14:14
Virginia Madsen Fronts Allergen’s Botox. Nikki Cox Should Rethink Use

Continuing in her roles as spokesperson for the brand, Madsen will front a new campaign for an anti-wrinkle treatment for Botox Cosmetic which will include broadcast, magazine and online….
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  12 July, 2008| Marketing, advertising... | Comments (0) @ 14:07
7 Things to Make Your Weekend Sweeter

Seven Things
Here are seven cool things to check out this weekend that won’t cost you a dime:

You can watch the third traffic video from John Reese without opting in (and the second video too, for that matter). John discusses traffic generation with widgets and applications that can be built for a song by rent-a-coders. He then spills the beans about Traffic Secrets 2.0, with the biggest shock being the unexpectedly low price.
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Original Source: feeds.copyblogger.com


  12 July, 2008| Marketing, advertising... | Comments (0) @ 14:05
Can Too Much Innovation Be A Bad Thing? Or Are We Doing Too Little?

by: Idris MooteeManaged to get home on a midday flight and getting some work done on the plane is not bad. I find it is often a good idea to have a few hours on Friday to plan what to do for the weekend (I mean what work to do). So I use Friday afternoon to prepare uninterrupted work and then Sunday night to plan for the week.

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Original Source: feeds.futurelab.net


  12 July, 2008| Marketing, advertising... | Comments (0) @ 13:55
Can Too Much Innovation Be A Bad Thing? Or We Are Doing Too Little?

by: Idris MooteeManaged to get home on a midday flight and getting some work done on the plane is not bad. I find it is often a good idea to have a few hours on Friday to plan what to do for the weekend (I mean what work to do). So I use Friday afternoon to prepare work uninterrupted work and then Sunday night to plan for the week.

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Original Source: feeds.futurelab.net


  12 July, 2008| Marketing, advertising... | Comments (0) @ 13:55
The Future of Retail: Instant Price Match

by: Ilya Vedrashko The obvious future of in-store experience: you find something you like, reach into your pocket for a small device, scan the barcode, and the device tells you whether and were the same product is available for a lower price. Brick-and-mortar stores become little more than showrooms for merchandise bought elsewhere.
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Original Source: feeds.futurelab.net


  12 July, 2008| Marketing, advertising... | Comments (0) @ 13:52
Can Any Product or Service be Branded?

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Mobile post sent by DerrickDaye using Utterz. /img> R…
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  12 July, 2008| Marketing, advertising... | Comments (0) @ 13:52
Sounds of Branding

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Mobile post sent by DerrickDaye using Utterz. /img> R…
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  12 July, 2008| Marketing, advertising... | Comments (0) @ 13:25
Simplexity (Jeffrey Kluger)

Jeffrey Kluger's book on why simple things become complex seems interesting. Read a review today in the National Post that sparked my interest. The money quote from Araminta Wordsworth's review is … "Simple things can be more complex than they seem, and complex things more simple."…
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  12 July, 2008| Marketing, advertising... | Comments (0) @ 9:59
links for 2008-07-12

IT departments become Web 2.0 gatekeepers; 41% of execs stumped about mashups | Between the Lines | ZDNet.com
Corporate technology departments are becoming the primary gatekeepers of Web 2.0 purchases–it used to be the business types–but could use a little education on concepts like mashups.
(tags: enterprise …
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  12 July, 2008| Marketing, advertising... | Comments (0) @ 8:31
How to use PR People to Build Traffic for your Blog

There’s a lot of talk that goes around the blogosphere about how PR people try to USE bloggers to help their clients - but how can bloggers USE PR people (or at least make the relationship a little more mutually beneficial)? In this post Erik Sebellin-Ross from Ready Aim Fire shares some tips on how bloggers can use PR people to help grow their blogs.

In my l…
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  12 July, 2008| Marketing, advertising... | Comments (0) @ 7:45
Deciding new Products, Services or Features

This week I received T…
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  12 July, 2008| Marketing, advertising... | Comments (0) @ 7:04
What do you do when your systems break?

If you want to enrage customers, just sit idle while they rage against a broken system at your organization.

Someone shipped me a package from Indiana more than two weeks ago. UPS shipped it to my old address, mis-sorted it, shipped it back to Indiana, mis-sorted it before returning it, shipped it back to NY, mis-sorted it, shipped it back to Indiana, mis-sorted it, shipped it back to NY (I’m not making this up and I’m not exaggerating) and yes, it’s now on it’s way back to Indiana. Maybe.
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  12 July, 2008| Marketing, advertising... | Comments (0) @ 6:05
Absolut Kanye (2008) Print(USA)


Sometimes when I’m at work sweating over some impossible deadline, I would daydream of being a rapper. My life would be filled with yachts, gold chains and girls wearing booty shorts. Yeah!
Now Absolut has something to help my dream come true. I found this small ad hidden in the personals section of the latest N…
Original Source: commercial-archive.com


  12 July, 2008| Marketing, advertising... | Comments (0) @ 4:49
Wear your support for Iowa

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If you’ve been looking for a way to help Iowa and show your support, here’s an option.  A recent college grad and blogger Andy Drish and some friends have created t-shirts and all the proceeds (about $9 per shirt) will be given to the Red Cross’ flood relief efforts.
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  12 July, 2008| Marketing, advertising... | Comments (0) @ 4:14
Proto-Web in 1934

An article in NY Times about a Belgian inventor Paul Otlet who in 1930s created a proto-Web that “relied on a patchwork of analog technologies like index cards and telegraph machines”:”In 1934, Otlet sketched out plans for a global network of computers (or “electric telescopes,” as he called them) that would allow people to search and browse through millions of interlinked documents, images, audio and video files. He described how people would use the devices to send messages to one another, share files and even congregate in online social networks. He called the whole thing a “réseau,” which might be translated as “network” — or arguably, “web.”"…
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  12 July, 2008| Marketing, advertising... | Comments (0) @ 0:39
The Future of Retail: Instant Price Match

The obvious future of in-store experience: you find something you like, reach into your pocket for a small device, scan the barcode, and the device tells you whether and were the same product is available for a lower price. Brick-and-mortar stores become little more than showrooms for merchandise bought elsewhere….
Original Source:


  12 July, 2008| Marketing, advertising... | Comments (0) @ 0:12

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