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Whiteboard Friday - SEO Site Reviews Step-by-Step

Posted by great scott!This week our good buddy and SEOmoz Global Associate, Tom Critchlow, is back in the hizzy for an awesome installment of WBF. In this video, Tom will walk you through all of the important components to look at when conducting a basic SEO Site Review. This is the bread and butter of most SEO consulting so for those of you new to the game, it’s a great primer; and for those of you witha few miles behind you, it’s a great reminder of all the things you should be checking.
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10 July, 2008| Marketing, advertising... | Comments (0) @ 23:49

Whiteboard Friday - SEO Site Reviews Steb-by-Step

10 July, 2008| Marketing, advertising... | Comments (0) @ 23:49

The Brand Design Checklist

Build your brand with our in-depth brand design checklist. Answer yes or no to the following…

• Have you carefully defined your target customer on the following dimensions: demographics, lifestyle, values, attitudes, product usage and buying behavior?

• Is this customer a good target for your brand in the following ways??…
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10 July, 2008| Marketing, advertising... | Comments (0) @ 21:07

Stamp Out Fun Where It Lives — Right in the Pancreas! Or the Liver.

Roller skates + ethnic noisemakers = Extreme Clothing Volatility. That’s one life lesson I learned at NOLAF (the National Organization for Legislation against Fun), our latest source of advertainment….
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10 July, 2008| Marketing, advertising... | Comments (0) @ 20:35

Your Opportunity to Guest Blog Has Never Been Better

Many established and well respected blogs within the online marketing community have recently started to make their audiences available to a variety of new voices. The opportunity for new bloggers to communicate their ideas on internet marketing, email marketing, search engine optimization, paid search, affiliate marketing, and social media marketing have never been greater.
Today Michael Gray announced on his blog that he was ready to start accepting g…
Original Source: www.marketingpilgrim.com

10 July, 2008| Marketing, advertising... | Comments (0) @ 19:06

Why web 2.0 won’t work with tradepress sites (like Resume)

Resumé in Sweden (which is either adage or adweek, take your pick) has decided to start a ‘community’ and force people to stand for their comments (as users). I get that, they’re sick of “anonymous”. Hell, that’s why I only allow comments here from anyone who signs up - you could be “jacktheripper” both here and at Resumé and your comments will always be yours, yaknow?
But then they did the extra-weird thing and allowed signed-in-users to be anonymous. Ah, okaaay…. Wait, you didn’t want anon comments, right? Wait a second…. Wasn’t that the problem?
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Original Source: commercial-archive.com

10 July, 2008| Marketing, advertising... | Comments (0) @ 18:56

birth and death

[”Birth And Death”. 2008. Pencil on paper. Approx 22×30 inches. Click on image to enlarge etc.]

I just whipped out this drawing earlier this evening. It took me about as long as it takes me to draw one of my typical “back of business cards” format. Just this time I’m using [A] a much larger piece of paper and [B] a very large carpenter’s pencil. Living out in the desert has made want to loosen up a bit. We’ll see where this goes etc.
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Original Source: www.gapingvoid.com

10 July, 2008| Marketing, advertising... | Comments (0) @ 18:49

Truth Campaign Continues Broadway Musical-Style Idiocy

It’s getting really painful to write about the Truth campaign. It’s become so horrifically bad, it makes one want to digitize one’s hand, shove it deep inside the internets until it finds the neck of the entity that created this horror show, squeeze really really hard and put the entity out of its misery….
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10 July, 2008| Marketing, advertising... | Comments (0) @ 18:14

Check out this Call to Action!

If you’re reading this post from my feed or email, be sure to click through to the post for the callout!
One of the challenges in the Restaurant Industry is working with folks that don’t have time to test their marketing nor play with technology as often as they should. Thankfully, our Director of Marketing, Marty Bird, is helping our customers bridge that gap with monthly newsletters packed with info.
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10 July, 2008| Marketing, advertising... | Comments (0) @ 17:31

SPONSOR MESSAGE: Marin Software: The New Standard In Enterprise-Class Search Marketing

Marin Search MarketerTM is the industry’s first enterprise-class search marketing platform. Designed for the search professional, Marin delivers improved financial performance and significant operating efficiencies to large advertisers and agencies. If you’re spending $50k or more per month on paid search, you owe it to yourself and/or your clients to c…
Original Source: feeds.searchengineland.com

10 July, 2008| Marketing, advertising... | Comments (0) @ 17:18

Another Insulting Algorithmic Search Result from Google

Today we have Google ranking a swastika on Google Trends due to a Google’s “machines and algorithms.” And now we have Google offering a related search phrase for a Google images search on special people. The related search displayed is…

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Original Source: feeds.seroundtable.com

10 July, 2008| Marketing, advertising... | Comments (0) @ 15:57

Daily Search Forum Recap: July 10, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Original Source: feeds.seroundtable.com

10 July, 2008| Marketing, advertising... | Comments (0) @ 15:00

Do We Need Online Privacy Laws for Advertising?

The US Senate is holding a series of hearings on online advertising, behavioral targeting and privacy to determine whether they should consider legislation protecting consumers online in these areas.
The Senate has turned to Google, Microsoft, the FTC, Facebook, privacy watchdogs and others for their opinions in the matter. Some, like Google, welcomed a “comprehensive privacy law that would establish a uniform framework for privacy and procedures to punish bad actors.”
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Original Source: www.marketingpilgrim.com

10 July, 2008| Marketing, advertising... | Comments (0) @ 14:36

A New Addition For Your SEO Toolkit: Acrobat Pro 9

Adobe recently announced their final release of the Acrobat Pro 9 software line, touting new video capabilities that are meant to provide a wider range of interactive publishing capabilities, along with improved engagement methods for end users. What’s unmentioned in Adobe’s press releases on the Acrobat 9 series is that there are some special benefits for search engine marketers. Acrobat 9 may be the first all-inclusive software program that can implement, distribute and event optimize video for search results, into a user-friendly and inclusive software platform. That’s a big plus for most search optimizers who are looking to take advantage of the video space, but lack video post-production technical skills.
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Original Source: feeds.searchengineland.com

10 July, 2008| Marketing, advertising... | Comments (0) @ 14:30

Getting Links From Known, Quality Linkers

I always like to see what types of link building things that people talk about and/or present. Based on some basic tips provided by Roger Montti in the “Blow Your Mind Link Building Techniques” session at SMX Advanced, this post will expand upon those to describe a specific link building plan that nearly any site can use.

Here is my expanded version of Roger’s tips on how to extract which .EDU sites link to a competitor of yours (or to an important company in your space). These commands work on either Yahoo or Microsoft Live Search, but not Google at this point:
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Original Source: feeds.searchengineland.com

10 July, 2008| Marketing, advertising... | Comments (0) @ 14:10

Hey, Hot Shot! Winners

Jen Bekman has announced the winners of her Hey, Hot Shot! photography competition. After entrants were posted daily on the Hey, Hot Shot! blog, a panel chose work by J…
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10 July, 2008| Marketing, advertising... | Comments (0) @ 14:02

Furniture On Demand In London

Unto this Last is a unique store and furniture workshop in London. Besides being a showroom for their premade work, they can manufacture custom pieces within a week at mass production prices. A computer controlled fabricator will cut out the needed shapes and it’s all assembled on the spot. The whole process is on view for customers to see, and apparently it’s quite enthralling.
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10 July, 2008| Marketing, advertising... | Comments (0) @ 14:02

Limitations of Google Spreadsheets

I’ve become a big fan of Google Spreadsheets over the past few months for a number of reasons. The primary being the ability to collaboratively work on a single spreadsheet simultaneously from more than one location. That’s a powerful feature that’s particularly valuable in data gathering situations.

But it has a few limitations that are worth noting as of this writing. Over time, I see no reason why they won’t get worked out, but they could be deal killers for you today depending on how you use spreadsheets.
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10 July, 2008| Marketing, advertising... | Comments (0) @ 13:53

Combining online and TV to boost brand

by: Matt RhodesRecent research from the Internet Advertising Bureau (IAB) and Thinkbox shows the power to the brand of using TV and internet together.