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The Apartment of Puzzles

NY Times: “The architectural designer Eric Clough embedded 18 clues in the Fifth Avenue apartment of the Klinsky- Sherry family, leading them on a scavenger hunt through the rooms of their home.”-…
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  8 July, 2008| Marketing, advertising... | Comments (0) @ 23:44
Treat Me Mean, I Need The Reputation

Posted by Tom_CThere’s been a fair amount of buzz recently about online reputation management and how to do it recently but one thing I don’t think anyone has really discussed is how a negative reputation can manifest itself online. After all, not all negative reputations are created equal. Sometimes it’s a page that looks innocuous but contains mildly negative negative things once you click through or sometimes it’s a p…
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  8 July, 2008| Marketing, advertising... | Comments (0) @ 23:17
2 Clever Ways to Drum Up Empathy for Female Genital Mutilation

- Hit the honeys where it hurts….
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  8 July, 2008| Marketing, advertising... | Comments (0) @ 22:44
Sprint Encourages Amateur Product Placement

Two cool things about the Samsung Instinct campaign site that encourages people to drop an image of the phone into their home videos: the refreshing honesty and this direct YouTube uploader that connects the users directly to their already uploaded videos….
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  8 July, 2008| Marketing, advertising... | Comments (0) @ 22:18
Google Adds Approximate Search Counts to Keyword Tool

This must have been a tough one for the search giant to figure out.
People read numbers better than they do colors.
Google has started to add Approximate word counts on their Adwords keyword tool, along side of their vague colored bar graphs, which used to be the only data they gave.
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Original Source: www.marketingpilgrim.com


  8 July, 2008| Marketing, advertising... | Comments (0) @ 22:10
Everything You Need to Know About Online Advertising–Advice from 1923

My buddy David Szetela writes a new column for SearchEngineWatch called “Profitable PPC.” In his first column, “PPC Advertising: Art or Science?,” he mentions a book called Scientific Advertising by Claude C. Hopkins. The book was first published in 1923–long before TV or online advertising. Hopkins is the inventor of test marketing, coupon sampling, and copy research.
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Original Source: blog.guykawasaki.com


  8 July, 2008| Marketing, advertising... | Comments (0) @ 21:34
One-Night Stands: Not the Love Brands Need

Consider, for a moment, how many people you have ever had sexual intercourse with. Now compare that figure with the number of people you have been in love with.

Really in love. So in love that you could not live without them or consider being with anyone else. Chances are that the first number is a lot bigger than the second. Most people in their lifetime will make love to many different partners, but it is highly unlikely that they will fall in love more than once or twice.
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  8 July, 2008| Marketing, advertising... | Comments (0) @ 21:01
Yahoo/AOL Collabo Must Wait Until After August 1

Tensions are building around Yahoo’s annual shareholder meeting, which takes place this year on August 1.
A source has revealed that Time Warner, which has been in talks to merge AOL to Yahoo since…
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Original Source: feeds.marketingvox.com


  8 July, 2008| Marketing, advertising... | Comments (0) @ 20:29
Lively New Virtual World From Google

In a way it’s very un-Google. The new Lively 3D “virtual world” that launched today, is another run at social networking after the mixed experience of Orkut (popular in Brazil and India, among a few other places). Apparently aimed at teens and even tweens, cutting their virtual teeth on sites like Webkinz and Club Penguin, Lively is apparently the product of the long-rumored G…
Original Source: feeds.searchengineland.com


  8 July, 2008| Marketing, advertising... | Comments (0) @ 19:52
SPONSOR MESSAGE: Marin Software: The New Standard In Enterprise-Class Search Marketing

Marin Search MarketerTM is the industry’s first enterprise-class search marketing platform. Designed for the search professional, Marin delivers improved financial performance and significant operating efficiencies to large advertisers and agencies. If you’re spending $50k or more per month on paid search, you owe it to yourself and/or your clients to c…
Original Source: feeds.searchengineland.com


  8 July, 2008| Marketing, advertising... | Comments (0) @ 19:43
It’s a bird. No. It’s a plane. No. It’s an ad!


Are there so many ads at the airport that Ad Traffic Controllers need to be used? The New York Times seem to think so.
ON a recent US Airways flight from New York to Jamaica, coach passengers nursing their drinks were greeted with ads on their tray tables promoting General Motors’ OnStar navigation system.
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Original Source: commercial-archive.com


  8 July, 2008| Marketing, advertising... | Comments (0) @ 18:23
Tips for Corporate Builds in Second Life

Chris from One-to-One Interactive writes in with a new report that compares corporate professionally-done (and often committee-approved) builds in Second Life with player-made stuff. Even if you think Second Life is sooo 2007 but are interested in interaction design in general, take a look. Among other findings, there’s this gem about how the biggest sim is not always the most popular, and for the reasons that are familiar to architects and urban planners but not necessarily to software designers [emphasis mine]:…
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  8 July, 2008| Marketing, advertising... | Comments (0) @ 16:50
Google Lively: First Impressions

Big news today, if you haven’t heard already: Google released a 3D chat app called Lively. It’s the same thing that was being tested at a university in Arizona last winter, and probably the same thing that was rumored about in January 2007 and a…
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  8 July, 2008| Marketing, advertising... | Comments (0) @ 16:49
Justice Get Their Own Fashion Line


If you’ve ever wanted to get that genuine indie-electronica look, now may be your chance. French fashion label Surface to Air has teamed up with musical duo J…
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  8 July, 2008| Marketing, advertising... | Comments (0) @ 16:06
Dance Music Stars Get Their Own Fashion Line


If you’ve ever wanted to get that genuine indie-electronica look, now may be your chance. French fashion label Surface to Air has teamed up with musical duo J…
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  8 July, 2008| Marketing, advertising... | Comments (0) @ 16:06
Vote for Your Favorite Alltop Badge

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The polls close tomorrow night, July 9th, at 9:00 pm Pacific, so be sure to cast your vote for your favorite Alltop badges. The creators of the top five badges win iPod Touches. Click here to vote.
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Original Source: blog.guykawasaki.com


  8 July, 2008| Marketing, advertising... | Comments (0) @ 15:59
Tips for Corporate Builds in Second Life

Chris from One-to-One Interactive writes in with a new report that compares corporate professionally-done (and often committee-approved) builds in Second Life with player-made stuff. Even if you think Second Life is sooo 2007 but are interested in interaction design in general, take a look. Among other findings, there’s this gem about how the biggest sim is not always the most popular, and for the reasons that are familiar to architects and urban planners but not necessarily to software designers [emphasis mine]:…
Original Source:


  8 July, 2008| Marketing, advertising... | Comments (0) @ 15:44
The Power of Free! A Case Study

So do you believe in the power of “FREE”? You should. Free works. All the cliches are true. If you give, you get. Don’t believe it? Here’s a video for you to watch. Tell me free doesn’t pay.
Since launching my free resource site at OnlineVideoToolkit.com…
I’ve been asked to write a book from a major publisher (paid)
Invited to speak at a mastermind event (paid)
…
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  8 July, 2008| Marketing, advertising... | Comments (0) @ 15:42
Daily Search Forum Recap: July 8, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Original Source: feeds.seroundtable.com


  8 July, 2008| Marketing, advertising... | Comments (0) @ 15:00
Garbage Bag Creatures Growing Out Of Subway Grates


Wooster Collective points us to a  video interview showcasing brilliant street artist Joshua Allen Harris. He creates these amazing animated inflatable sculptures that come to life as air flows from passing subway cars drift up through grates in the sidewalk. Sea monsters, giraffes and bears all made out of plastic bags pop up and and then collapse back into what looks like a limp pile of trash.
…
Original Source:


  8 July, 2008| Marketing, advertising... | Comments (0) @ 14:49
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