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The Mismatch Problem by Malcolm Gladwell

Check out this great video of Malcolmm Gladwell discussing the shortcomings of today’s hiring practices. He cites examples of professional sports that conduct “combines” where teams measure the performances of prospects in the hopes of drafting the future stars.

Guess what: this method doesn’t work. Jobs–of all types–are more complex, and the desire for certainty increases but is manifested in measuring the wrong things. Do you hire people based on the measuring the wrong variables?

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Original Source: blog.guykawasaki.com


  7 July, 2008| Marketing, advertising... | Comments (0) @ 23:11
‘Smart Show’ Returns for a Second Season

With a bitty boost from Digitas, the Holiday Inn Express launched the second season of The Smart Show, a semi-dorky, sponsor-heavy web series about business travel….
Original Source:


  7 July, 2008| Marketing, advertising... | Comments (0) @ 22:58
Google Affiliate Network Launches New Interface

Today the recently announced Google Affiliate Network (formerly DoubleClick) launched a new interface to publishers. You can access it at Connect Commerce.
The look and feel of the site is very ‘Googlesque’ and at a first look it all seems fairly straight forward to use.
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Original Source:


  7 July, 2008| Marketing, advertising... | Comments (0) @ 22:30
Ogilvy — er, Lenovo — Blogs and Tweets the Summer Olympics

Lenovo is maximizing its Summer Olympics sponsorship with a social media rollout dubbed “Voices of the Olympic Games.”…
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  7 July, 2008| Marketing, advertising... | Comments (0) @ 21:54
Commodity Status is in the Mind

When I was six I believed in the Tooth Fairy. Every time I lost a milk tooth I would carefully wrap it in tissue paper, place it under my pillow and awake the next morning to find it had been transformed magically by the Tooth Fairy into a shiny 50p piece.

Ever the sceptic, when I turned seven and lost my next tooth I feigned sleep, hoping to catch a glimpse of the fairy on her next visit. Imagine my surprise as, through half-closed eyes, I watched my father gingerly performing the switch in the middle of the night. I cried for a week and stopped believing in the Tooth Fairy. From then on, my remaining milk teeth, along with the occasional unfortunate fairground goldfish, departed this world via the Ritson family toilet.
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Original Source:


  7 July, 2008| Marketing, advertising... | Comments (0) @ 21:01
State Farm Pushes Peace at Hollywood Car Wash

State Farm erected some Chinese Theatre-style installations above a busy local car wash on Sunset Blvd. The vibe is very Mao meets car salesman. Overhead, banners read, “Experience peace of drive.”…
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  7 July, 2008| Marketing, advertising... | Comments (0) @ 20:59
Portland Airport Has Power

Power Outlets in PDX

Check out the upper right side of the above sign. Notice the mention of WiFi along with something below that that’s equally important: Power Outlets.

How cool is that?

Show me a computer that doesn’t use power. How hard is that to understand?
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Original Source:


  7 July, 2008| Marketing, advertising... | Comments (0) @ 20:51
Southside Smoosier Tech Club

I may have had a bit too much fun with iMovie on this video! This was the first meeting of the Southside Smoosier Tech Club at The Bean Cup.

Join the club over at Smaller Indiana….
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  7 July, 2008| Marketing, advertising... | Comments (0) @ 20:27
SPONSOR MESSAGE: Marin Software: The New Standard In Enterprise-Class Search Marketing

Marin Search MarketerTM is the industry’s first enterprise-class search marketing platform. Designed for the search professional, Marin delivers improved financial performance and significant operating efficiencies to large advertisers and agencies. If you’re spending $50k or more per month on paid search, you owe it to yourself and/or your clients to c…
Original Source: feeds.searchengineland.com


  7 July, 2008| Marketing, advertising... | Comments (0) @ 18:19
SPONSOR MESSAGE: Marin Software: The New Standard in Enterprise-Class Search Marketing

Marin Search MarketerTM is the industry’s first enterprise-class search marketing platform. Designed for the search professional, Marin delivers improved financial performance and significant operating efficiencies to large advertisers and agencies. If you’re spending $50k or more per month on paid search you owe it to yourself and/or your clients to c…
Original Source: feeds.searchengineland.com


  7 July, 2008| Marketing, advertising... | Comments (0) @ 18:19
Headsmacking Tip #2: Top Level Navigation Naming Conventions

Posted by randfishTonight I’m continuing with our headsmacking tips theme (see #1 from June) with a piece of SEO advice that’s been around the industry for longer than Google but still doesn’t get the traction it deserves.
When it comes to top-level menu navigation, most of us are thinking about which broad subject areas best encompass the content we have to share with users. We’re considering usability and user experience and ease-of-navigation, all of which are excellent. But sometimes, in this process, we forget about SEO and how perfectly it can tie in with these other goals.
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Original Source:


  7 July, 2008| Marketing, advertising... | Comments (0) @ 17:41
Not OK BK

Not_okay_bk

Over at the Idea Sandbox blog, Paul Williams breaks down the perverted oddities in this Burger King promo poster. Really, this is just odd. Look at the rubber glove-wearing Pickle and the pants-down Onion. N…
Original Source:


  7 July, 2008| Marketing, advertising... | Comments (0) @ 17:00
Paid Search Testing & Experimentation: SMN Webcast with Chris Sherman

Are you, like the majority of search marketers, not doing any testing of your paid search campaign? Or, are you testing but not really sure what or why?

This Thursday, at 1 PM Eastern, join Chris Sherman for another Search Marketing Now webcast, “Paid Search Testing & Experimentation: Optimizing for Superior Results.” Thanks to iProspect for sponsoring this webcast.

Your approach to testing and optimizing a paid search campaign should be systematic and carefully planned. In this webcast, Chris will discuss what to test; A/B vs. multivariate testing; the importance of audience segmentation and how to target different user needs; optimizing the “landing experience”; and why automated tools are a key to this process.
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Original Source: feeds.searchengineland.com


  7 July, 2008| Marketing, advertising... | Comments (0) @ 15:31
Create Email Newsletters with Mad Mimi

Cool tool alert: Mad Mimi, a rare example of the Web 2.0 techno-goodness put to productive use, is a recently launched tool for creating nicely looking email newsletters …
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  7 July, 2008| Marketing, advertising... | Comments (0) @ 15:11
Linky Goodness, July 7

If you’re not too busy celebrating los sanfermines (you know, running with the bulls, etc.), you might enjoy this linky goodness!

Disgruntled Googlers talk to the New York Times about Day care at Google—and it’s not all the rosy report that usually comes out of Mountain View.
Somebody still has an eye on Ask: A…
Original Source: www.marketingpilgrim.com


  7 July, 2008| Marketing, advertising... | Comments (0) @ 15:08
Xobni Syncs With LinkedIn — Way Cool

I’ve been using the new Xobni Outlook plug-in for awhile now. It is AWESOME.
Xobni helps you keep better track of your Outlook inbox and makes finding those pesky emails much easier.
When you click on an email from a recipient in Outlook, the Xobni sidebar displays the person’s phone number as well as button for sending an […]…
Original Source: marcom-writer-blog.com


  7 July, 2008| Marketing, advertising... | Comments (0) @ 15:06
Daily Search Forum Recap: July 7, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Original Source: feeds.seroundtable.com


  7 July, 2008| Marketing, advertising... | Comments (0) @ 15:00
Google Gives on Privacy Link

Capitulate. Bow. Buckle, fold, submit, succumb, surrender, yield. However you want to put it, Google blinked first in the battle over a link to the privacy policy—and has also found the magic number of words on a page!
Google had been taken to task recently by several organizations—from membership organizations it was trying to join to privacy advocate groups—for not linking to their privacy policy from their homepage. Google founders refused on principle, claiming that the additional seven letters would clutter their beautiful, clean homepage. You know, t…
Original Source: www.marketingpilgrim.com


  7 July, 2008| Marketing, advertising... | Comments (0) @ 14:59
Batter up… Bad pitch is back

I hope everyone enjoyed the customer service series, and if in North America, had a great holiday week.
Over the past two weeks, I’ve seen at least one example of every poor blogger relations practice, so I thought I’d resume our discussion with a refresher on the mechanics of blogger outreach.That’s everything related to form and focus.
Later this month, we’ll get into making the secret sauce. Pitch content. How to develop a blog pitch that resonates with the intended audience like t…
Original Source:


  7 July, 2008| Marketing, advertising... | Comments (0) @ 14:52
Exit Signs Come to Life

We Make Money Not Art points us to this neat project displayed at the Royal College of Art Show, a playful take on typical exit signage. Designed by Freddie Yauner, a graduate of the Design Products department, Platform 11, …
Original Source:


  7 July, 2008| Marketing, advertising... | Comments (0) @ 14:39
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