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The Power of the Super Consumer

I was working last week with the marketing directors of a multinational biotechnology company. It manufactures a device that alleviates the symptoms of a commonly occurring affliction.

We were running five groups of patients to identify whether the device was working to their satisfaction and to learn more about their perceptions of the condition. But it was clear from the outset that something was very, very wrong with our focus groups.
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Original Source: www.brandingstrategyinsider.com


  6 July, 2008| Marketing, advertising... | Comments (0) @ 21:01
Wikipedia gets fictional

The biography of George Costanza is five times as long as that of Tim O’Reilly.

As Wikipedia matures, there are hard decisions to be made about depth and breadth. Shouldn’t Tim’s entry be many pages long? He’s one of the great thinkers of our time. If IBM and Jones Soda …
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  6 July, 2008| Marketing, advertising... | Comments (0) @ 20:19
SignUp for the ProBlogger Newsletter Or You’ll Miss Edition 1

Have you subscribed to the ProBlogger Newsletter that I relaunched last week? If not - you’ve only got 24 hours or so to sign up if you want to get the first one.

I’ve almost finished writing it and in this first edition you’ll get:

Free 1 hour Podcast - (you get this on signup but I’ll include another link to it in the newsletter in case you missed it)
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  6 July, 2008| Marketing, advertising... | Comments (0) @ 18:45
Blogging, social media & customer service: Recommendations for Next Steps (Part 8)

The only way to “get” social media is to get into it. Until you do, it’s really just so many words on a page or pixels on a screen. Here are some recommendations for getting started.For Individuals

Join LinkedIn, Facebook and Twitter
Start reading blogs about both your personal and professional interests
Lurk for a while and then start leaving a comment every so often, just to see how it feels
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  6 July, 2008| Marketing, advertising... | Comments (0) @ 18:27
Blogging, social media & customer service (Part 7)

Part 7: Tweet, tweet: Microblogging considerationsMicroblogs like Twitter are getting a lot of attention these days, in no small part because some big companies are using them to talk to their customers. If you are considering it, here are the key considerations:

Are your customers there?
Do you have the bandwidth to staff this rapid fire communications channel?
Can your reps take action to solve any issues? Sympathy is nice but people will want solutions.
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Original Source:


  6 July, 2008| Marketing, advertising... | Comments (0) @ 18:26
Disney’s $100,000 Salt + Pepper Shaker

Picture_27

You’re probably familiar with Randy Pausch.  If not, you should go and familiarize yourself with his story.  Randy is both a a tenured professor at Carnegie Mellon, a scientist, a husband and father. And he’s dying of cancer. His last gift is for all of us, in the form of a video t…
Original Source: darmano.typepad.com


  6 July, 2008| Marketing, advertising... | Comments (0) @ 15:40
Best WordPress Template Designs

Every week I’m asked by readers to recommend a WordPress template.

I thought it’d make an interesting discussion - which WordPress templates are your favorites?

I know it always varies from blog to blog when you’re choosing the best template for the job but I’d love to see some of your favorites.

Feel free to nominate both Free and Paid ones.
S…
Original Source:


  6 July, 2008| Marketing, advertising... | Comments (0) @ 13:46
Sumo Omni Chair - Marketing Fun-a-ture By Blogger Outreach

sumoomni.pngBlogger outreach rocks. About a year ago, Sumo sent me a a little Otto thingie to review, and I love it, so I was happy when they asked me to review (as in get a free one) their S…
Original Source: www.whatsnextblog.com


  6 July, 2008| Marketing, advertising... | Comments (0) @ 13:30
McCain Hates Bloggers - He Says So

John McCain: “Now we’ve got the cables. We’ve got talk radio. We’ve got the bloggers. I hate the bloggers. We’ve got all kinds of sources of information.”

Hey, I’m not crazy about him either. He said this in December, but it bears repeating since he’s also said that he doesn’t use a computer. That puts him out of touch with much of the world, and certainly with the young people who are going to be the swing vote in this election. Just goes to show what an inflexible and out of touch old fossil McCain is.
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Original Source: www.whatsnextblog.com


  6 July, 2008| Marketing, advertising... | Comments (0) @ 12:33
The Growth Mindset

“If You’re Open to Growth, You Tend to Grow” should be required reading for managers and parents. It summarizes the work of Carol Dweck from Stanford. Key passage:

Those who believe they were born with all the smarts and gifts they’re ever going to have approach life with what she calls a “fixed mind-set.” Those who believe that their own abilities can expand over time, however, live with a “growth mind-set.”
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Original Source: blog.guykawasaki.com


  6 July, 2008| Marketing, advertising... | Comments (0) @ 11:08
Two seconds

Sometimes, busy people need to remind themselves (and us) how busy they are by shaving off the last two seconds of what would otherwise be a pleasant interaction.

At a restaurant yesterday, the maitre d, who is paid to be busy, looked up our name in the reservations book and then said, “over there against the wall,” while he pointed. He repeated this approach with at least three other parties.

How much longer to say, “Welcome, we’ll be ready for you in just a second. Would you mind waiting over there please?” Amazingly, saying that while smiling takes precisely the same amount of time.
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  6 July, 2008| Marketing, advertising... | Comments (0) @ 10:06
"Mainstream Media is Objective" - and I’m Queen Elizabeth

queen.pngThe next time someone says that mainstream media is objective, fair and balanced, and bloggers aren’t, I will show them this quote from page one New York Times article, “On Day Care, Google Makes a Rare Fumble.” And if this is objective, then I’m Queen Elizabeth. “…
Original Source: www.whatsnextblog.com


  6 July, 2008| Marketing, advertising... | Comments (0) @ 9:35
Give Zoho Credit for Being Aggressive

ZohoI’ve written before about the potential of the online suite of tools under the banner of Zoho.
I really have not used them all enough to give glowing reports, but I’ve got to say I am totally impressed by the pace at which they seem able to release new tools and enhancements.
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  6 July, 2008| Marketing, advertising... | Comments (0) @ 8:35
Give Zoho Credit for Being Agressive

ZohoI’ve written before about the potential of the online suite of tools under the banner of Zoho.
I really have not used them all enough to give glowing reports, but I’ve got to say I am totally impressed by the pace at which they seem able to release new tools and enhancements.
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Original Source:


  6 July, 2008| Marketing, advertising... | Comments (0) @ 8:35
links for 2008-07-06

Social Media: Are you there yet?
Hat tip to Amy for this link. Do you twitter? Are you LinkedIn? Have an avatar? If you don’t know what I’m talking about, then you’re resting comfortably with the majority of corporate Americans
(tags: socialmedia c…
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  6 July, 2008| Marketing, advertising... | Comments (0) @ 8:32
OMG! I’m adding followers faster on FF than I did on Twitter! Amazing!

I find it fascinating how many people are excited about how quickly they are adding followers on other sites like Friendfeed. Loic, A…
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  6 July, 2008| Marketing, advertising... | Comments (0) @ 8:10
Three Reads

ONE | FREE-DUMB?
“Shopping at sales is just one of the ways I fool myself when it comes to money,” writes Alina Tugend in the NY Times. Her point is that getting stuff for free, such as 2-for-1 sales and Free Delivery, isn’t bad. However, it can lead us to make dumb decisions. Provocative stuff. >> R…
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  6 July, 2008| Marketing, advertising... | Comments (0) @ 8:02
Step #2 - Begin your franchise search

As you start deciding which franchise is for you, there are dozens of sources to reference to gain valuable information about available opportunities. If you are searching for a retail opportunity in your own town, take some time to drive around and see what’s there. Use other helpful resources like YellowPages.com and Google to see what kind of marketing other businesses are doing … your future competition. Here are a few resources to find some of the available opportunities:
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  6 July, 2008| Marketing, advertising... | Comments (0) @ 7:06
WiFi Policies by Hotel

I’m currently writing this from a Westin Hotel where I’m unhappy. Why? Because, after paying a good chunk of change for a room, dealing with pleasant staff, and finding an immaculately prepared room upon my arrival, I was then forced to pay $13 for an Internet connection.

That’s insulting.

So, after reluctantly coughing up the dough, I hopped online to see what I could learn about which hotel chains offer free WiFi and which ones don’t. And what did I find? T…
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  6 July, 2008| Marketing, advertising... | Comments (0) @ 7:04
Should You Incorporate

This guest post is part of a two part series written by Kelly Phillips Erb, a tax attorney who blogs for b5media at taxgirl.com. You can find out more about Kelly here. For more information about tax and blogging, check out her handy list of p…
Original Source:


  6 July, 2008| Marketing, advertising... | Comments (0) @ 7:02

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