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Maximizing Your Ad Agency Relationship

How can you get the most out of working with an agency?

•    Give them clear assignments with clear deliverables.•    Tell them that you expect their best work.•    Treat them with respect.•    Expose them to your customers and all of your customer research.•    Get out of their way.  Don’t micromanage them.?…
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  5 July, 2008| Marketing, advertising... | Comments (0) @ 21:01
Four Blogging Mistakes I Should Have Avoided

This afternoon I spent a few hours at Barnes and Noble. Barnes and Noble is much closer to my home, but I have to admit that Borders is much better organized and books are easier to find. I’m constantly ‘walking the aisles’ at Barnes and Noble looking rather than spending time reading.
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  5 July, 2008| Marketing, advertising... | Comments (0) @ 18:13
Ecological Decline of Newspapers

Steve Rubel has some interesting thoughts today on whether today’s eco-conciousness, which is partly driven by rising gas prices, may make people reconsider whether they really need a print newspaper delivered to their door every day.

Put that together with the ever-increasing quality of online experiences - including mobile - and the choice is becoming more and more clear to many.
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  5 July, 2008| Marketing, advertising... | Comments (0) @ 12:34
"Mainstream Media is Objective" - and I’m Queen Elizabeth

queen.pngThe next time someone says that mainstream media is objective, fair and balanced, and bloggers aren’t, I will show them this quote from page one New York Times article, “On Day Care, Google Makes a Rare Fumble.” And if this is objective, then I’m Queen Elizabeth. “…
Original Source: www.whatsnextblog.com


  5 July, 2008| Marketing, advertising... | Comments (0) @ 9:35
links for 2008-07-05

UK Government Moves Forward with Data Sharing, APIs, and Mashup Contest
The Power of Information Task Force has been established in the UK to lead a massive data sharing effort. The task force has the goal of fostering social and economic progress by enabling widespread access to government data.
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  5 July, 2008| Marketing, advertising... | Comments (0) @ 8:30
SA Post Office "Keep your secrets, secret." (2007) 30" (South Africa)

Our challenge was to communicate the benefit of a PO Box without bad-mouthing street delivery.
Idea: A PO Box affords you the luxury of privacy that any other address can’t.
Agency: Saatchi & Saatchi SA
Creative Director: Rajesh Ranchod, Eric Frank
Copywriter:Gift Manganyi, Eve Sigalas…
Original Source: commercial-archive.com


  5 July, 2008| Marketing, advertising... | Comments (0) @ 7:37
Taking your Blog to a Community

Today Community Strategist Connie Bensen shares some tips on taking your blog to a community.
Every blogger wants more readers. I’ve always appreciated how Problogger regularly features ideas for improving your blog & writing techniques. As people happen upon your blog they may decide to join your community of readers. But what if you could take your blog to a community?

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  5 July, 2008| Marketing, advertising... | Comments (0) @ 7:34
Joining the luck parade

Some businesses seem to be really lucky. Some careers, too.

They have good things happen, things that push them along, that change the game in a positive way.

If you think about parades, one thing that’s clear is that marching bands get invited to parades a lot more often than chiropractors do.

Bear with me for a second.

If your goal is to be invited to a parade, it sure helps to be in a marching band. Your chiropractic firm might, just might, be invited to be the grand marshal or something, but in general, it helps to be in a parade-friendly line of work.
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  5 July, 2008| Marketing, advertising... | Comments (0) @ 7:16
Blogging, social media & customer service (Part 6)

Part 6: Communities: Should you start one?
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If your customers are already congregating online, in Twitter or Facebook or a private community, the best thing to do is to start participating there, following whatever guidelines the members set out for your participation. It may be your product, but it is their place. They aren’t going to want product pitches; they will want participation and they’ll likely expect help….
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  5 July, 2008| Marketing, advertising... | Comments (0) @ 7:01
Whiteboard Friday-Solving Indexation Problems

Posted by great scott!We’ve got a special guest on Whiteboard Friday this week: Rand! After a few weeks of awesome stuff from our guest stars, Rand was missing the limelight and wanted to get back in front of the camera.

So what’s the topic? Indexation issues.  What do you do when you have a large (or ginormous) site and thousands of your pages simply aren’t getting indexed?  Well, a lot of times it means you lose clicks and lose business, but there a…
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  5 July, 2008| Marketing, advertising... | Comments (0) @ 2:21

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