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Inside Competitive Copying

Keep in mind, the easiest thing for a competitor to copy is a price reduction or discount.  Almost as easy to copy are advertised (or otherwise communicated) product and service features.  The least easy to copy are consumer benefits that are based on proprietary consumer research or behind-the-scene systems, logistics, or customer service training.  For instance, if front line service employees are trained to internalize the brand promise and are empowered to deliver it in whatever way makes sense given the situation, that is much less easy for a competitor to observe and copy.   The way a company interacts with different consumers differently through database marketing is also less visible (and often highly effective).
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  4 July, 2008| Marketing, advertising... | Comments (0) @ 21:01
My July 4th Video

Yahoo! Small BusinessYes, that’s me giggling at the end like a kid!

I took this video with my daughter’s flip video camera.
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  4 July, 2008| Marketing, advertising... | Comments (0) @ 20:17
How to turn yourself from a great developer to a great SEO

Posted by Duncan MorrisI’m hoping this post will become the first in a series of posts from me, talking more about SEO from a developer’s perspective. A lot of the posts around tend to be more centered on SEO from a marketing perspective. If you have anything you’d like to see covered, please leave a comment and I’ll do my best.

The work done by developers rarely hits the headlines but can often be the difference between success and failure in an SEO project. The following list may not be groundbreaking but then SEO often isn’t. I think the following all fall under the heading of advanced common sense…
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  4 July, 2008| Marketing, advertising... | Comments (0) @ 19:14
Independence Day (from Billy Mays, ShamWow and HeadOn)

The television is often on in our home, but it’s usually background noise. If I do watch television, it’s usually the Discovery Channel. Today is a weekday, so I roamed the channels a few times today. After a while, we just rented a movie. Here are 3 reasons why:
Shamwow
I hope this guy squints because someone poked him in the eye.
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  4 July, 2008| Marketing, advertising... | Comments (0) @ 18:52
How do you drive traffic to your website or blog?

19100374
We all want readers.

Bottom line, that’s why businesses and professionals blog or put up a website.  We want to connect.  We want to share.  We want to sell.  And none of that happens without readers.
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  4 July, 2008| Marketing, advertising... | Comments (0) @ 18:11
Daily Search Forum Recap: July 4, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Original Source: feeds.seroundtable.com


  4 July, 2008| Marketing, advertising... | Comments (0) @ 15:00
Happy Fourth of July!

Happy Fourth of July to all those who celebrate it, and even those who don’t!
Lots of search engines and websites have special logos for Independence Day—don’t you like how Marketing Pilgrim is red, white and blue today? I know I’m a fan.
But I found a little Easter egg (holiday confusion?) in Google Street View today. Check it out: it’s Uncle Sam!
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Original Source: www.marketingpilgrim.com


  4 July, 2008| Marketing, advertising... | Comments (0) @ 13:47
Customer-inventors: the Next Step in Open Innovation

by: Matt RhodesAn article in the current edition of the McKinsey Quarterly looks at Open Innovation,…
Original Source: feeds.futurelab.net


  4 July, 2008| Marketing, advertising... | Comments (0) @ 13:37
How to Monitor the Quality of StumbleUpon Advertising Campaigns

In a guest post Neil Matthews of ClickQualityConsultant.com writes about how we can monitor the quality of paid visits from a StumbleUpon advertising campaigns.
Darren advocates using paid advertising from StumbleUpon in his post R…
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  4 July, 2008| Marketing, advertising... | Comentarios (1) @ 13:36
Social Networking Will Become Business As Usual

by: David ArmanoFrom my latest contribution to Advertising Age:

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Original Source: feeds.futurelab.net


  4 July, 2008| Marketing, advertising... | Comments (0) @ 13:35
The Renewable Electron Economy XVII: On-Grid and Grid-Optional Transport, "Parachute" for a $140/Barrel Oil Society

by: Michael HoexterCurrently, vehicle-makers, researchers, investors and green technology analysts are involved in a high-stakes game of developing and investing in various battery chemistries and designs which may yield the result of more energy dense, longer-lasting, and less toxic batteries or ultracapacitors.

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Original Source: feeds.futurelab.net


  4 July, 2008| Marketing, advertising... | Comments (0) @ 13:30
Video Recap of Weekly Search Buzz :: July 4, 2008

I thought I post this week’s video recap on July 4th, because it is a special day. Happy July 4th Americans! In this week’s video I show off the various July 4th logos from Google, Yahoo, MSN, Ask, and other…

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Original Source: feeds.seroundtable.com


  4 July, 2008| Marketing, advertising... | Comments (0) @ 11:15
Worried About the YouTube Order? You Didn’t Have Any Privacy Anyway

spy.pngA federal judge in New York, presiding over Viacom’s $1 billion copyright suit against Google, has ordered Google to give Viacom a three terabyte database showing every clip users have watched on Google-owned YouTube, the Internet’s largest video site. Here’s a Y…
Original Source: www.whatsnextblog.com


  4 July, 2008| Marketing, advertising... | Comments (0) @ 10:49
A Public Service Message From Benny Bix Ochman Labradoodle Puppy

05_26_2.jpgBenny says: Please go to PoopBags.com where you can buy a whole year’s supply (600) of biodegradable poop bags for only $60, with free shipping. It’s a great way to go green. PoopBags.com is a small business based in Chicago. Go there now.They have biodegradable litter box liners too. Our planet, and Benny, thank you.
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Original Source: www.whatsnextblog.com


  4 July, 2008| Marketing, advertising... | Comments (0) @ 10:30
Piece of Mine

Yahoo! Small BusinessMy words written
A piece of mine
Troubles smitten
Within my mind
The verses placed
From line to line
My creation paced
Poured as wine
Poems are food
On rhythm I dine
Serving my best
No longer I pine
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  4 July, 2008| Marketing, advertising... | Comments (0) @ 10:21
Seven Must-Read Articles for Freelancers

Fourth of July
It’s July 4th in the Unites States, and you know what that means—hot dogs, fireworks, sunburns… and one or two people might drink a bit. But let’s not forget what else this day signifies.
That’s right… The Fourth of July is the day President Bill Pullman d…
Original Source: feeds.copyblogger.com


  4 July, 2008| Marketing, advertising... | Comments (0) @ 9:36
Two simple web businesses

The world needs fixed-price web podiatrists.

Podiatrists, not doctors.

Doctors do surgery and prescribe expensive drugs and stuff. Podiatrists can just make it easier to get around.

So, a pretty smart web-savvy person could have a checklist of fifty items and work her way through a corporate website. She could come back with a simple, easy to execute list of things worth changing:–put USA above Afghanistan on your country pull down list-…
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  4 July, 2008| Marketing, advertising... | Comments (0) @ 9:24
Weekly Search Buzz RoundUp - 07/04/08: July 4th, Flash Content to be Spidered & DoubleClick Affiliate Network

Happy July 4th my American friends! While most of you are sleeping in, having BBQs, or enjoying the day, the Search Engine Roundtable authors are still keeping you abreast of what’s new in the search world. So take a look…

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Original Source: feeds.seroundtable.com


  4 July, 2008| Marketing, advertising... | Comments (0) @ 9:00
Happy July 4th from the Search Industry & JohnMu of Google Takes Break

Happy July 4th everyone! We have special logos and themes from across the search industry, including a special logo from Google, Yahoo and even a pretty neat theme from us, the Search Engine Roundtable. Here is the logo from Google:…

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Original Source: feeds.seroundtable.com


  4 July, 2008| Marketing, advertising... | Comments (0) @ 8:00
Happy Independence Day & Search Logos

Happy July 4th everyone! I wanted to share with you some of the logos from across the industry and let everyone know that we won’t be posting much here today. So see you all Monday and enjoy the day!

Here a collection of logos from the search industry for July 4th:

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Original Source: feeds.searchengineland.com


  4 July, 2008| Marketing, advertising... | Comments (0) @ 7:56
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