Beware of Branding Success

During the 90s, from unlikely origins in the small country of Finland, there emerged a remarkable manufacturing story. Nokia, once a heavy industrial conglomerate, began producing mobile phones that captured consumer imaginations across the globe. By the turn of the millennium, Nokia became almost the generic mobile phone. It was the essence of a market leader.

Being a market leader is cause for great jubilation. But if we look beyond the immediate advantages, a more disturbing picture emerges. Throughout history, one challenge has done more damage to leading brands than any other: success. Becoming the number-one brand in any market brings with it new, potentially fatal dilemmas.
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Original Source: feeds.feedburner.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 21:01

Go See James Braly’s Show, "Life in a Marital Institution"

James Braly’s one-man show, “Life in a Marital Institution: 20 years of monogamy in one terrifying hour” is terrific. He’s fast, funny, warm, clever, insightful, and makes you feel like you were in the room when the events he shares took place. Most of all, he’s the kind of guy you’d want to have a beer with. You get all that from his hour-long intimate monologue in the unbelievably uncomfortable Soho Playhouse (through August 31st.)
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Original Source: www.whatsnextblog.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 20:31

Google: Expects Viacom Will Take YouTube Data Without User Info

Since writing my
WTF! US Court Declares You Have No Privacy On YouTube article, more
information has come out suggesting that Google will be able to turnover
information to Viacom about what’s watched on YouTube without having to say
who exactly who was watching it. Nor, does it seem, that Viacom itself wants
that level of detail. So perhaps a bullet will be dodged on the privacy
front. More below, including some direct answer from Google.
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Original Source: feeds.searchengineland.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 16:10

Anastasia International :30 USA

Agency: Alianda, Windermere, FL
Client: Anastasia International, Russia
Writer/Producer: Mitchell Erick
Production Co: LHV Audio, Orlando
Orlando was a test market for these spots which try to build buzz for a website that connects Russian women with western men. Excellent Russian symphonic music with a hysterical performance by the male voice talent….
Original Source: commercial-archive.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 16:09

Daily Search Forum Recap: July 3, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Original Source: feeds.seroundtable.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 15:00

238 Reasons to Buy Age of Conversations 2

The releases are signed, the chapters have been submitted and now, the editing has begun. The following 237 folks have written a 1-page article in the Age of Conversations for 2008. This is a great project, read how it all happened on the Age of Conversation blog.

A…
Original Source: feeds.feedburner.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 14:54

Hi-Tech Super Material Made Out Of Rice Husks

A Malaysian scientist has discovered a revolutionary method of producing aerogel using waste rice husks. Known for it’s ghostlike appearance, aerogel has many possible applications including insulation and as a shock absorber. The strong, light weight substance (it’s 99% air) is made of silica, which composes 20% of the weight of rice husks. Using husks as the source of silica for Aerogel drastically cuts the cost of production.
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Original Source: feeds.feedburner.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 14:34

Speaking in Charlotte, NC Next Week

Don’t forget to catch me at the SEO Meetup next Thursday, 7pm in Charlotte, NC.
For just $35 you’ll learn Online Reputation Management in Seven Steps, as well as get to network with Charlotte’s talented search marketers.
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Original Source: www.marketingpilgrim.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 14:06

Give It Up

This is conference coverage of the Search Marketing Expo Advanced 2008 event. There was an “embargo” on releasing these session notes until this time. Enjoy these outstanding SEO tips. Give It Up! - No more secrets time. In this session,…

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Original Source: feeds.seroundtable.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 14:00

SearchCap: The Day In Search, July 3, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Hitwise: Yahoo Properties Get More Traffic From Google Than Yahoo SearchIn a way it should come as no surprise that most of Yahoo’s own properties get more traffic from Google than from Yahoo Search, according to Hitwise. I would guess that’s also true for Microsoft (though I’ll wait for the blog post to confirm that)….
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Original Source: feeds.searchengineland.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 13:05

I’m on BlogTalkRadio Today

At 5pm Pacific time today (10am Melbourne time) I’m being interviewed by Wayne Hurlbert (his blog) on Blog Talk Radio.
If you’re around and have the time it should be a fun interview. I’m told there will be downloadable recording of it in the coming days also and I’ll post the link to it as I get it.
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Original Source: feeds.feedburner.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 13:01

Linky Extra Goodness, July 3

All right, let’s face it: it’s the afternoon before a three-day weekend and your brain is already on vacation. And that’s why we’re here at linky extra goodness—a round up of the marketing news you’ll want to know come Monday.
Oh nm, my bad: Googler JohnMu retracts his previous statements (mentioned y…
Original Source: www.marketingpilgrim.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 12:43

No….I do not want to be President!

Seriously, this is getting out of hand.  You all have to stop this!

I mean it.  I’m way to busy to run the country too!  But thank you, I’m flattered.  Really.
/img> …
Original Source: feeds.feedburner.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 11:43

Google Retraction: Blocking Regions Is Not Cloaking

Yesterday, we reported that Google’s John Mueller said that if you block a whole region from accessing your site, it would be considered cloaking and thus be against Google’s Webmaster guidelines. Since then, we have seen many comments on that…

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Original Source: feeds.seroundtable.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 11:24

What Would You Do With One Outlet?

Imagine you only had access to one power outlet (and no splitter). How would you make the most of your situation?

For example, assume you have access to the one outlet here:

What do I have plugged in? My computer, of course.
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Original Source: feeds.feedburner.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 10:59

The Boogie Man is Just Some Guy — Until NIGHT Falls.

For Sylvania Light Bulbs, JEH United/Bangkok created a spot that makes highlarious use of Thailand’s mythological monsters. And one transvestite….
Original Source: feeds.feedburner.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 10:45

Heavy Gets Heavy With Heavy Ad Units

OK. Here’s some Independence Day humor…if there is such a thing….
Original Source: feeds.feedburner.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 10:17

Hitwise: Yahoo Properties Get More Traffic From Google Than Yahoo Search

In a way it should come as no surprise that most of Yahoo’s own properties get more traffic from Google than from Yahoo Search, according to Hitwise. I would guess that’s also true for Microsoft (though I’ll wait for the blog post to confirm that).
…
Original Source: feeds.searchengineland.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 9:34

Guerrilla Gardening, Super Mario Style

Toronto based street artist Posterchild has produced series of artworks that continues his Mario Blocks theme. Combining vintage video game iconography with g…
Original Source: feeds.feedburner.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 9:30

Gorilla Gardening, Super Mario Style

Toronto based street artist Posterchild has produced series of artworks that continues his Mario Blocks theme. Combining vintage video game iconography with g…
Original Source: feeds.feedburner.com

  3 July, 2008| Marketing, advertising... | Comments (0) @ 9:30

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