We are on vacation

We are taking our first and well needed vacation and will be busy exploring Europe for a while. We’ll be back with fully charged batteries on July 21….
Original Source: blog.guerrillacomm.com

  2 July, 2008| Marketing, advertising... | Comments (0) @ 23:59

The Power of Breaking Consumer Compromise

I believe “breaking consumer compromises” is one of the most powerful concepts in business today.   Introduced by George Stalk, Jr., David K. Pecaut, and Benjamin Burnett in a Harvard Business Review article in late 1996, it states that the best way to create breakaway business growth is to identify all the ways in which a business has made compromises with the consumer and then break them all so that that consumer gets exactly what he needs and wants.
…
Original Source: feeds.feedburner.com

  2 July, 2008| Marketing, advertising... | Comments (0) @ 21:01

Transformation from Watch to Cell Phone Now Truly Complete

When’s the last time you wore a watch? With the cell phone having become an indispensable accessory, the wristwatch has become all but obsolete, worn more often for fashion or status than for its actual time-telling capability. Bringing the transformation full circle (not sure if they recognize the irony), Tag Heuer is launching M…
Original Source: feeds.feedburner.com

  2 July, 2008| Marketing, advertising... | Comments (0) @ 19:23

Want $10? Sign Up for the Pepperjam Affiliate Network Today

One of the innovative new affiliate networks to hit the market in the last 6 months is Pepperjam Network - and today they are offering you $10 as a signup bonus for becoming one of their publishers.
If you want to earn money by recommending products from companies like eBay, Cartoon Network, StarTrek.com, Jelly Belly, Sesame Street, Net Shops, SEOMoz, igourmet and many more (they seem to add new ones every day or two) then PepperJam is a network that you’ll want to test run whether you get the signup bonus or not because they are one of the fastest growing online marketing networks going around (according to MarketingSherpa).
…
Original Source: feeds.feedburner.com

  2 July, 2008| Marketing, advertising... | Comments (0) @ 18:52

Daily Search Forum Recap: July 2, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

…
Fuente Original: feeds.seroundtable.com

  2 July, 2008| Uncategorized | Comments (0) @ 15:00

The Social Path Takes Buzzwords, Superiority and Hype Out of Social Media

David Griner of AdFreak fame has convinced his agency, Luckie & Co, to launch The Social Path. It’s a clean, uncomplicated and sane place for learning about social media….
Fuente Original: feeds.feedburner.com

  2 July, 2008| Uncategorized | Comments (0) @ 14:53

Santa Has a Social Network! On Ning!

Gone are the days when earnest, slightly manipulative letters to the North Pole get lost in the USPS ether. Now you can join Santa’s social network and hit him up whenever….
Fuente Original: feeds.feedburner.com

  2 July, 2008| Uncategorized | Comments (0) @ 14:33

SearchCap: The Day In Search, July 2, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Google Brings Voice Search To Maps On Blackberry Mobile PhonesToday Google announced a download that enables voice search for Google Maps on Blackberry devices. This is very much like the existing Windows Live Search for Mobile service with voice or Tellme for Blackberry devices (also Microsoft). Yahoo also recently integrated Vlingo’s speech technology into oneSearch….
…
Fuente Original: feeds.searchengineland.com

  2 July, 2008| Uncategorized | Comments (0) @ 14:26

Bookmarkable Banners with Reminders from Spongecell

…
Fuente Original: feeds.feedburner.com

  2 July, 2008| Uncategorized | Comments (0) @ 14:14

Last Chance for Discounted Registration to My Reputation Management Workshop

You have only until the end of day tomorrow to register for my Online Reputation Management Workshop and get the heavily discounted rate of just $797. After July 3rd, the rate goes up!
Whether you work for an online marketing/PR firm, or handle the branding for your employer, you’ll want to attend the workshop.
…
Fuente Original: www.marketingpilgrim.com

  2 July, 2008| Uncategorized | Comments (0) @ 13:48

Is the Long Tail Short on Proof?

By Frank Reed.
An article in today’s Wall Street Journal by Lee Gomes the Long Tail theory popularized by Chris Anderson’s book “The Long Tail” in 2006 there is now a pretty prominent player saying “Wait a minute now…..is this for real?” The Harvard Business Review has published a study that questions whether this theory actually holds water. Anita Elberse, is a marketing professor at Harvard Business School and in her w…
Fuente Original: www.marketingpilgrim.com

  2 July, 2008| Uncategorized | Comments (0) @ 13:37

Replate: Open Source Food Activism

Replating is the term coined by design studio Language In Common for the simple act of giving away leftover food by leaving it on top of garbage cans. Sort of a small scale version of C…
Fuente Original: feeds.feedburner.com

  2 July, 2008| Uncategorized | Comments (0) @ 13:32

Linky Goodness, July 2

It’s the first linky goodness of a new month. Hurray!

More not-so-good news for Yahoo: the DOJ will reviewing the Yahoo-Google ad deal and plans to consult Y&G’s rivals. Yet another reason for MSFT to celebrate today, I guess.
Webmaster Central Blog gives a little checklist of things to do before and during a r…
Fuente Original: www.marketingpilgrim.com

  2 July, 2008| Uncategorized | Comments (0) @ 13:32

Microsoft Planning Another Yahoo Run

Sometimes we just can’t let dead horses lie. That’s okay, neither can Microsoft. After months of more drama than a daytime soap (ahem) with the attempted merger/acquisition of Yahoo, Microsoft pulled their offer back in May.
And now they’re saying, “Whoopsiedoodle. On second thought . . . we w…
Fuente Original: www.marketingpilgrim.com

  2 July, 2008| Uncategorized | Comments (0) @ 13:26

RIP, Ask City

First IAC took itself apart, now Ask is slowly dismantling its cool features, too. Chris Pendleton, a Virtual Earth evangelist, has posted that Ask has dropped its own mapping features—Ask Maps, AskCity and map results integrated into their SERPs—in favor of Live Virtual Earth (Microsoft’s maps product).
In some regions, the change is even more drastic. As B…
Fuente Original: www.marketingpilgrim.com

  2 July, 2008| Uncategorized | Comments (0) @ 13:00

14 Boomer Blogs To Follow

PSKF recently completed some trends and product ideation consultancy for a client around the subject of Baby Boomers. Here are some of the best blogs we monitored for inspiration (in no particular order):
* 20plus30
* Boomer
* A…
Fuente Original: feeds.feedburner.com

  2 July, 2008| Uncategorized | Comments (0) @ 12:50

Why Go the Long Way? Take the Career Path Express.

If you happen to be a “…” seeking “…?”, you’re in luck! NYU’s Career Path Express has your number….
Original Source: feeds.feedburner.com

  2 July, 2008| Marketing, advertising... | Comments (0) @ 12:44

Ypulse Essentials: Retailers Going For Millennials, Virtual World Challenges & More

Note from Anastasia: I am taking a much needed holiday beginning tomorrow. More Ypulse goodness on Monday. In the meantime, surf the archives, send us news tips, post a comment, and if you haven’t, register for the Ypulse Mashup — it’s less than two weeks away!

F…
Fuente Original: ypulse.com

  2 July, 2008| Uncategorized | Comments (0) @ 12:41

Learn Word of Mouth Marketing from the Guy Who Wrote the Book

Seriously, my friend Andy Sernovitz did write a great book called Word of Mouth Marketing.
Now he’s hosting a small-group word of mouth marketing seminar. Usually he only does private training for companies at a very large price, so this is a rare chance for 50 people to get the best introduction to word of mouth that there is.
Word of Mouth Marketing Crash Course - Chicago, July 30th
I’ve arranged for a $250 discount for my readers. Use code “weloveducttapemarketing” when you register. - h…
Fuente Original: feeds.feedburner.com

  2 July, 2008| Uncategorized | Comments (0) @ 12:40

APC Selling Pre-Worn Jeans

French clothing company APC has come out with new jeans that are either innovative or ridiculous depending on your point of view. The “Butler Worn Out” series are weathered, not by the traditional sandpaper method but rather by humans wearing them. This unconventional and time consuming method produces the desirable marks and soft feel of old jeans. To anyone considering these buying these (probably really expensive) pants, I have a suggestion: try a used clothing shop, lots of human pre-worn jeans there.
…
Fuente Original: feeds.feedburner.com

  2 July, 2008| Uncategorized | Comments (0) @ 12:38

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