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Yahoo Search June 2008 Index Update

Yahoo has warned us of an up and coming Yahoo Search index update. Priyank Garg & Sharad Verma of Yahoo Search said, Yahoo will “be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days, but expect the update will be completed soon.”

The last Yahoo update was just about a month ago and Yahoo typically conducts updates monthly. I have not seen any discussion on fluctuations at Yahoo Search within the forums yet. Yahoo does explain we may see “some ranking changes and page shuffling in the index” during this update.
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 14:00
Milk jug re-design has Americans crying over spilled milk. (Literally).

The New York Times reports that the new, clever square milk jug has people crying over spilled milk.
“I hate it,” said Lisa DeHoff, a cafe owner shopping in a Sam’s Club here.
“It spills everywhere,” said Amy Wise, a homemaker.
“It’s very hard for kids to pour,” said Lee Morris, who was shopping for her grandchildren.
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 13:38
Google to Provide Content via AdSense

Unless you consider “Watch Episodes of Your Favorite TV Shows Now. Fast & Easy!” to be ‘content,’ Google AdSense is making a bold move, according to today’s New York Times. In a deal with Family Guy creator Seth McFarlane, Google AdSense will be distributing McFarlane’s latest project, the Internet-only animated series, “Seth MacFarlane”s Cavalcade of Cartoon Comedy”:
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 13:27
Search Biz: Yahoo Morale OK, Musical Chairs At Google, Microsoft, Marc Andreessen Joins Facebook Board, & Tech Giants Fight "Patent Trolls"

Lots of action for SearchBiz today; let’s start with Yahoo. Fortune reprints a purported Yahoo employee email …
Original Source: feeds.searchengineland.com


  30 June, 2008| Marketing, advertising... | Comments (0) @ 13:19
Search Biz: Yahoo Morale OK, Musical Chairs At Google, Microsoft, Marc Andreessen Joins Facebook Board & Tech Giants Fight "Patent Trolls"

Lots of action for SearchBiz today; let’s start with Yahoo. Fortune reprints a purported Yahoo employee email …
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 13:19
Search Biz: Yahoo Morale Okay, Musical Chairs At Google, Microsoft, Marc Andreessen Joins Facebook Board & Tech Giants Fight "Patent Trolls"

Lots of action for SearchBiz today; let’s start with Yahoo. Fortune reprints a purported Yahoo employee email …
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 13:19
Facebook’s Latest Valuation: Less than $5B

If you’ve forgotten, just nine months ago, Microsoft purchased a 1.6% stake in Facebook for $240 million. Doing the math from that, the total value of Facebook last October was $15B.
But apparently this possibly-soon-to-be-recession-(though-technically-still-not,-people!) has really hurt the “social utility.” Rumors are circulating on S…
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 13:13
Yahoo Officially Discontinued The Overture Keyword Suggestion Tool

I reported at the Search Engine Roundtable that the Overture Keyword Suggestion Tool no longer takes you to the tool, instead it redirects you to the Yahoo Search Marketing landing page. I emailed Yahoo for a statement, and they have confirmed that they have decommissioned the tool.

There are tools you can use within the Y…
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 13:08
Oodles of insight

19142337Looking for some reading that will make you pause and go "hmmmm?"  I’ve discovered a treasure trove. 

1)  Check out a spot that C…
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 13:03
Ypulse Essentials: Mixed Tape Resurgence, American Girls Talk ‘American Girl,’ Habbo Tries To ‘Erase Hate’

Mixed TapesMixed tapes (a journalist reflects on the power of the mixed tape when going through teen angst and coming out of the closet. Plus, Dave Nadelberg from Mortified - who is speaking at the Y…
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 13:00
Peep Insights: And the Winner Is…Fast Food


With the threat of decreased consumer spending and a weak U.S. economy, fast food chains have had the most to gain from value-driven, price conscious consumers. Brands have employed a wide range of strategies to reach consumers during a time when every penny counts.
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 12:49
And the Winner Is…Fast Food


With the threat of decreased consumer spending and a weak U.S. economy, fast food chains have had the most to gain from value-driven, price conscious consumers. Brands have employed a wide range of strategies to reach consumers during a time when every penny counts.
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 12:49
Google Blocks Anti-Obama Blogs Flagged Incorrectly As Spam

My day started reading about how Google was reportedly censoring
anti-Barack Obama blogs by shutting them down on Google-owned blogger. I
quickly did some debunking in a comment on our Sphinn site — but still,
Google probably needs to do more to ensure its Blogger spam reporting tools
aren’t being abused — especially given how it says these "can’t be abused
by angry mobs." Right now, it looks like they can.
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 12:34
Most Popular Articles From The Last 7 Days

Our top five articles from June 23 - June 29, 2008. Results are based on Google Analytics and in order of overall page views
We Need More Power, Keep Dancing! - Dan Gould
Magical Image Digesting Duck - Dan Gould
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 12:21
Underage Drinking With Parents

Last week’s issue of TIME had an article about underage drinking, hard-core drinkers on college campuses, and parents who drink with their teens. Since I am on the brink of the legal drinking age, the article was a very interesting read, and the drinking with parents part really struck a note with me. The summer before high school, the mother of one of my childhood friends bought a variety of alcohol, then sat down with her and essentially got her drunk. The mother said it was to prepare her daughter for high school, to let her know her limits, and to acclimate her to the taste of alcohol. Unsurprisingly, the whole experiment backfired when her daughter began spending weekends (and many week nights) binge-drinking.
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 12:21
Blog Your Way to a New Career

Today Chrissy Scivicque from OfficeArrow.com shares her story of building up her blog, selling it and then being hired to keep developing it - many bloggers dream.
There’s no denying it: blogging is now considered a legitimate way to launch the career of your dreams. The opportunities for bloggers are numerous and they only continue to grow. Take it from me: that blog you’re building may lead you in directions you never would have imagined possible.
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 12:17
PSFK Conference San Francisco Speaker Jeremy Townsend


We are thrilled to be having Jeremy Townsend of The Ghetto Gourmet joining us for P…
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 12:14
Jet Blue Sports Leather to Regain Respect

Royale leaps to the aid of JWT, whose “Happy Jetting” campaign for Jet Blue has been poorly received — and not just - by - us….
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 11:26
Fuji Kindergarten Fosters Open Learning


Frequent readers of PSFK will note we’ve been keeping an eye on inspired school designs that aim to create innovative places for learning. The recent renovation of the F…
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 11:12
Coaching Excellence Series Rolls On

My monthly expert interview series continues in July with a live session with David Meerman Scott on Wednesday, July 16th Noon CDT.
David is an online thought leadership and viral marketing strategist and author of The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly….
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  30 June, 2008| Marketing, advertising... | Comments (0) @ 10:36
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