Where the Rubber Meets the Road: B2B Companies Struggle to Find Their Fit with Blogging

There’s been a lot of discussion recently about how to measure the value of blogging, including in B2B organizations. Forrester Research recently released a study entitled “How to Derive Value from B2B Blogging,” and it contained many valuable insights into the state of B2B blogging and its adoption today.
Some key findings from the report include:

While adoption of corporate blogging has been growing over the past few years, the number of new blogs established in 2007 took a nose dive.
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Fuente Original

  30 June, 2008| Marketing, advertising... | @ 18:41

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