Does Viral Video Translate to the Bottom Line? Ask Weezer

Do viral videos actually sell product? Yes if you’re Weezer, whose video of their new single, Pork and Beans, has been viewed more than 10 million times (counting all the versions online), including nearly nine million views on the band’s official YouTube channel. Those downloads translated to Billboard Top 100 charts within weeks.
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Fuente Original

  30 June, 2008| Marketing, advertising... | @ 18:27

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