marketing blogs

Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages.

This situation hasn’t been ideal for searchers either, as this limitation has kept them from seeing potentially great matches for their queries because they’ve been locked away in Flash files.
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If I didn’t know better Charlie O’Donnell and many others are reading my mind. Lately I have been seeing a lot of discussion around social media noise and our inability to filter it out or manage it in such a way as to continue to make it a productive part of our days.
Perhaps my lack of enthusiasm for Friendfeed has to do with my goal to r…
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Today I am sharing some of the questions and answers from a 1998
interview I gave regarding the attributes of a great brand. I hope you recognize them in your brand.

Q: How important is the name of a brand?

Most great brands have  good names.  Their names verbally connect to their positioning strategies.

Cottonelle.  It’s not cotton, but it’s cottony and soft.
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Lens Culture brings us a book of photographs by Hans Eijkelboom that explores patterns of fashion and art in three cities across the globe: New York, Shanghai and Paris. …
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Part 4: What should customer service and consumer affairs do?
You’ve decided that some involvement in social media makes sense. But what should you do? I recommend a phased approach that I call the Four Ps of Online Engagement:

Prepare
Participate
Pitch or Publish

Let’s take them in order. First, you need to prepare by listening to the online conversation. Monitor the blogosphere for mentions of your company name. Find out who is writing about your products and industry. It’s a virtual, informal focus group that lets you take the pulse of your key constituents. You can do this monitoring on your own, using Google, the Technorati blog search engine and a myriad of free tools that do everything from track Twitter  to measure the impact of a blogger’s posts.
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Good evening Startup Nation visitors! Today we begin a 15-part, five week crash course that will help you decide whether or not franchising is the right thing for you. Starting your own business can be extremely daunting.

What is the right business for me?
How do I get financing (or do I even need financing)?
Home based? Retail? Service? Food?

There are so many options that most people decide that staying in the “9 to 5″ world is much easier. It doesn’t have to be.
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There’s been a lot of discussion recently about how to measure the value of blogging, including in B2B organizations. Forrester Research recently released a study entitled “How to Derive Value from B2B Blogging,” and it contained many valuable insights into the state of B2B blogging and its adoption today.
Some key findings from the report include:

While adoption of corporate blogging has been growing over the past few years, the number of new blogs established in 2007 took a nose dive.
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Do viral videos actually sell product? Yes if you’re Weezer, whose video of their new single, Pork and Beans, has been viewed more than 10 million times (counting all the versions online), including nearly nine million views on the band’s official YouTube channel. Those downloads translated to Billboard Top 100 charts within weeks.
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Today AdSense announced that they are drawing their ‘Referrals’ program to a close and are relaunching a new Google affiliate network. In actual effect the new affiliate network is not ‘new’ - but a rebranded version of DoubleClick’s Performics Affiliate Network which they acquired in March.
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How does your company profit?
Are each of the goals of your company aligned with building that profit?
Are each of your management teams’ goals aligned to support the goals of your company?
Are each of your employees’ goals aligned with your management’s goals?
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The 3rd Annual SEM Scholarship Contest has now finished and we’re working on compiling the results to determine our five finalists.
Unlike previous years, we’ve decided to keep the five finalists–and traffic numbers– a secret, so that our panel of expert judges can deliberate without fear of influence.
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Whether you’ve established a small business, are in the midst of launching one, or simply considering it for the future, it’s certain you want at least one thing out of this investment: success.
Starting and running a small business isn’t a cakewalk. It’s hard to believe, but over 50 percent of small businesses fail in their first year, and ninety-five percent fail within the first five years, according to the U.S. Small Business Association. Starting a business is risky for most, but success can come to those who proceed with logic and discipline. …
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(credits withheld)
Not sure what to make of this ad. Does the LG Secret phone allow the user to perform voodoo? Is it the preferred phone of stalkers worldwide? Does the secret actually come with some super-fly ultra-zooming powers that allow for filming the neighbouring girl as she sleeps, and remote control that rips the sheets off her and starts the water sprinklers? All the while playing cheesy porn-esque musak? Really? Because I’d like to set off some c…
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What’s in the drain? Voyeurs? Monsters? Spiders? Ghosts? Nono, creepy crawly cootie infested germs my friend. And they’re watching us. Now I don’t dare shower, much less clean the damn thing. Two more creepy executions inside.
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Uhm, yeah, these two have a healthy relationship to reflective surfaces.
Featuring Brody Jenner and Lauren Conrad (The Hills)
read more…
Fuente Original: commercial-archive.com

Uhm, yeah, these two have a healthy relationship to reflective surfaces.
Featuring Brody Jenner and Lauren Conrad (The Hills)
read more…
Fuente Original

After conquering the worlds of search and advertising, Google has set it’s sights on entertainment. It was announced today that Family Guy creator Seth Mcfarlane is teaming up with the search giant to “reinvent mass media”. The project, titled S…
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Yahoo Search June 2008 Index UpdateYahoo has warned us of an up and coming Yahoo Search index update. Priyank Garg & Sharad Verma of Yahoo Search said, Yahoo will “be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days, but expect the update will be completed soon.” The…
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The last linky goodness of the month. But don’t worry—we’ll be back next month with more goodness for your linky enjoyment!

Search Insider takes a look at yummy data. I heart data.
Speaking of data, Matt Cutts posts on the Official Google Blog about Using data to fight webspam….
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