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Did Anybody Notice Starbucks Covered Up its Nips?

Honoring the demands of faint-of-heart schoolteachers, Starbucks draped hair over the nipples of its original mermaid logo, which is currently in circulation to promote its Pike Place Roast….
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27 May, 2008| Marketing, advertising... | Comments (0) @ 23:11

Americans Browse 4.6 Hours a Month on Smartphones, Brits Browse 2.5 Hours

In part due to social networking and internet commerce, smartphone users are spending an average of more than 4.6 hours per month browsing the mobile web in the US and nearly 2.5 hours per month in…
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27 May, 2008| Marketing, advertising... | Comments (0) @ 22:05

Strong, Ongoing Consumer Preference for Email

Consumers prefer email as a primary method of personal and business communication - and will continue to do so the foreseeable future, despite online threats and the emergence of other channels and…
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27 May, 2008| Marketing, advertising... | Comments (0) @ 22:04

US Retail E-Commerce Growth Rate Rebounds in April

The year-over-year growth rate of retail e-commerce rebounded to 15 percent following an increase of 9 percent in March, according to comScore retail e-commerce data for April 2008 (excluding…
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27 May, 2008| Marketing, advertising... | Comments (0) @ 22:03

Americans Less Likely to Vacation This Summer

Fewer people are planning to have a summer vacation in 2008 than in 2007: One-third (33 percent) of those polled say they’re planning a summer vacation, a drop of 7 percentage points from the 40…
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27 May, 2008| Marketing, advertising... | Comments (0) @ 22:02

Scion: It’s Love or Loathing, No In-Between

In an ad for the xB called Pendulum, Scion (quite startlingly) demonstrates it does not give a damn what you think….
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27 May, 2008| Marketing, advertising... | Comments (0) @ 21:16

Got an Opinion? Get a Camera. Now You’re in Political Advertising.

Contributing to the idea that anything the zeitgeist has to say must be useful to The World At Large, SaysMe.tv lets would-be propagandists air political ads on the cheap….
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27 May, 2008| Marketing, advertising... | Comments (0) @ 20:48

Oh, What Kids Would Write if They Had the Chance

Trendhunter drew my attention to Tikatok, a social network that enables kids to design their own books….
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27 May, 2008| Marketing, advertising... | Comments (0) @ 20:31

ProBlogger on the News

As mentioned in my last post - today saw Karen, Neerav and myself featured in an Aussie national news story on channel TEN.
Many international readers have asked to see the story so Neerav has posted it on Google Video for you. If you’d like to see the full sized version of the story y…
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27 May, 2008| Marketing, advertising... | Comments (0) @ 20:02

CW Encourages Viewers to Toggle Between TV and ‘Net

The CW is creating an ad-supported series of two-minute video clips. In order to see the complete thread, users must watch some online and some on television.
“All we’re doing is kind of mimicking…
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27 May, 2008| Marketing, advertising... | Comments (0) @ 19:40

The Ultimate Home Office

I know… The home office sounds to some like a place where you might escape the wound-up intensity of the corporate world. But the home-based business warriors in the StartupNation community know better. Just because we’re working from home and sidestepping the commute-and-cubicle drudgery doesn’t mean our feet are kicked up on our desks as we watch reruns on the TV in the background.
The fact is that we’re incredibly passionate about what we do. We start early, digging right in, jamming away on our website updates, getting that game-changing proposal out the door. And we demonstrate consistently to our clients that we’re “always available,” 24 hours a day, seven days a week. The gratification that comes from making the tough decisions, answering to no one, mustering up the creative solutions, breaking through with a client—all in a favorite pair of blue jeans—is beyond compare.
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27 May, 2008| Marketing, advertising... | Comments (0) @ 18:39

Blogging is not Enough, “Press the Flesh”!

This is a phrase I’m growing tired of - quickly - during this presidential candidacy. I’m not sure who penned the original term but I’ve seen it used widely this season. Most recently, the governor of West Virginia used the term to discuss why Barack Obama lost West Virginia in a landslide to Hillary Clinton. He’s trying to defend the opposition view that West Virginia still has race issues and Obama lost it simply because he didn’t spend enough time p…
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27 May, 2008| Marketing, advertising... | Comments (0) @ 18:24

Welcome to TEN News Viewers

Just a short note to welcome viewers from Australia’s TEN News. A story just aired on the TEN network that featured three bloggers - Karen Cheng, Neerav Bhatt and myself (I’m told it will also be on the PM editions of the news in some cities tonight). For international readers - we’ll get a copy up on YouTube soon.
If this is your first time at ProBlogger - let me give you a quick ‘tour’….
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27 May, 2008| Marketing, advertising... | Comments (0) @ 18:09

Case Studies are Smart Marketing Tools

I write a fair number of case studies for clients — and even more fun, just commissioned my first case study (which will be “live” in a week or so) for ongoing work I’ve done for a client.
Case studies, which I call “extended testimonials,” are a great way to tell prospects how you solved a […]…
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27 May, 2008| Marketing, advertising... | Comments (0) @ 17:27

High Vs. Low Design

I recently did a phone interview for the User Interface Resource center which is sponsored by the folks at Adobe, Microsoft and Effective UI. The folks at Effective UI were interested in having an informal discussion around the concepts of "high design vs. low design" that is, highly-designed "experiential" applications that push the limits of technology and human interaction (Think slick desktop applications) vs. solutions that don’t quite push as hard on (think Craigslist, Flickr, or Twitter). Any insights provided may be rooted in common sense. We use philips screwdrivers for cross head screws and regular screwdrivers for regular screws. Skilled practitioners know they should carry both….
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27 May, 2008| Marketing, advertising... | Comments (0) @ 17:14

Two Smart Little Companies Count on the Web to Bring Sales and Stardom

Knotheads.com and Bag Borrow or Steal are two little companies who are betting that a combination of Internet marketing and traditional PR can be their ticket to stardom.

Knot Heads launched March 19, 2008, selling a bendable hair accessory meant to replace rubber bands, bobby pins, barrettes and the dreaded claw! Bag Borrow or Steal’s been around since 2004, has venture funding, and is hoping to hit the big-time thanks to a 10-second mention in the “Sex and the City” movie.
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27 May, 2008| Marketing, advertising... | Comments (0) @ 16:47

Clear Channel Funding Goes into Escrow; Shareholders Must Concede to Lower Price

The banks financing the Clear Channel buyout have finally placed the cash for the deal in an escrow account, where it will remain until the deal is complete, following an agreement by the company to…
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27 May, 2008| Marketing, advertising... | Comments (0) @ 16:32

Automakers Pay for Gas in Popular Promos

Chrysler is extending its offer of $2.99/gallon for gas through July 7 due to the success of the campaign — and other automakers have followed suit, reports MediaBuyerPlanner.
The automaker’s “Let’s…
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27 May, 2008| Marketing, advertising... | Comments (0) @ 16:25

Harmony Korine and Mark Gonzalez at Creativity Now

A little more than a week ago, the always innovative Cooper Union played host to Tokion’s 5th annual Creativity Now Conference, a yearly culling of what’s cutting-edge in art, music, film, fashion and comedy. The impressive line up boasted big names such as David Cross as well as indie darlings Harrell Fletcher and David Shrigley. However, one of the most anticipated events of the conference was an appearance by wunderkind filmmaker and screenwriter Harmony Korine (”Gummo”, “Kids”) joined by longtime friend and collaborator Mark Gonzalez, who is often credited as being the man who brought street skateboarding culture into the mainstream. As soon as they took the stage, they proceeded to bring the crowd into a somewhat befuddling verbal punning game playing on famous people’s names (for example : “Fred was dying of Durst” and the less tactful “Heath was hanging off a Ledger”). While this exercise seemed a bit irrelevant, Korine and Gonzalez went on to explain that in their early days as skate punks on the Lower East Side their creativity tended to come from a place of spontaneity, blind passion, and enthusiastic collaboration- often springing from something as mundane as a word exercise….
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27 May, 2008| Marketing, advertising... | Comments (0) @ 16:18

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