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‘Digital Savvy’ Tend to Be Luxury Shoppers, on the Go, Independent Voters

Digitally Savvy* consumers are 56 percent more likely than average to own or lease a luxury vehicle, 175 percent more likely to have spent $500 or more on men’s or women’s business clothing in the…
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26 May, 2008| Marketing, advertising... | Comments (0) @ 22:03

Journalists’ Views on Social-Media’s Influence on Reporting Differ by Beat

Journalists actively read and create content online, but their level of engagement varies by their beats, with political reporters leading the pack, according to a new study of North American…
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26 May, 2008| Marketing, advertising... | Comments (0) @ 22:02

Americans: Family Financial Health Would Be Most Affected by Fraud, Death

The loss of one’s accumulated savings due to identity theft/fraud (50 percent) and one’s own death or that of a spouse/partner (45 percent) would have the most negative impact on a family’s financial…
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26 May, 2008| Marketing, advertising... | Comments (0) @ 22:01

From Right Brained To Light Brained

I’m really fatigued by the whole left brained/right brained debate—while I think it’s worth debating, it’s not the issue of our time. I believe the issue of our time is how quickly we can successfully adapt in an era of rapid and dramatic change. Anyone who’s worked in technology related fields understands this—only the difference is that technology’s effect has permeated nearly every nation in the industrialized world. It’s like breathing now. …
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26 May, 2008| Marketing, advertising... | Comments (0) @ 21:13

The Research Trap

One of the pitfalls of the multibillion-dollar marketing research industry is that researchers don’t get paid for simplicity. Instead, they seem to get paid by the pound. A true story may be in order.

The scene: The office of a brand manager at Procter & Gamble. The problem is what to do with one of their largest brands. I ask a simple question as to the availability of their research. I’m surprised by the answer: "Research?" We’ve got a computer full of it. How do you want it? In fact, we’ve got so much of it that we don’t know what to do with it."
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26 May, 2008| Marketing, advertising... | Comments (0) @ 21:01

Doritos Wants to Be Synonymous with UGC

Doritos.co.uk has made — surprise, surprise! — a YouTube channel for people who want to make their own Doritos ads. My favourite was put together by the Doritos staff as a source of inspiration. It’s called “Hair” and it reminds me of a My Little Pony doll I used to have….
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26 May, 2008| Marketing, advertising... | Comments (0) @ 20:45

Down’s Syndrome Sufferers Showcase Their Own Capabilities

For The Prodis Foundation, Vitruvio Leo Burnett demonstrated how versatile children with Down’s Syndrome are by letting them put together their own ad….
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26 May, 2008| Marketing, advertising... | Comments (0) @ 20:33

Toyota Prank Call Campaign Gets Double the Mileage Out of UGC

In exchange for a little bit of personal information, Toyota Matrix will trick one of your friends into thinking that some nightmare stalker version of you wants to live with them….
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26 May, 2008| Marketing, advertising... | Comments (0) @ 20:10

Bad Credit? Girl Wrestlers. OF COURSE!

Hot girl-on-girl arm-wrestling action preaches the gospel of First Premier Bank. Link takes users to where you, yes you, can contribute to the credit crisis….
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26 May, 2008| Marketing, advertising... | Comments (0) @ 20:05

Forty Five Hours in Kuala Lumpur

I recently spent forty hours in Kuala Lumpur to speak at the 16th World Congress on Information Technology. Wow, what city KL is. I hope you enjoy my pictures.

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26 May, 2008| Marketing, advertising... | Comments (0) @ 19:34

How to Transform Tomorrow? Make Like Mama Said: Be Bold

Steel company ArcelorMittal has the trade secret on “transforming tomorrow” (TM). The trick is to be bold….
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26 May, 2008| Marketing, advertising... | Comments (0) @ 19:30

Cold Call Carl Sells Twitter to the Masses

Because why master Twitter yourself when you could pay a consultant $400 per hour?…
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26 May, 2008| Marketing, advertising... | Comments (0) @ 19:19

Samsung Reinterprets HP’s ‘Hands’

I think Samsung missed the point of HP’s “Hands” effort….
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26 May, 2008| Marketing, advertising... | Comments (0) @ 18:38

Small Town USA Memorial Day: a Direct Hit to the Heart

While visiting a friend, we ended up at the Guttenberg, NJ Memorial Day Parade. A (left) a Major in the NJ National Guard 50th Combat Infantry Team which will be leaving for Iraq before the end of summer, stands before the town’s Veteran’s Memorial next to the town’s oldest living World War Two veteran.

There was singing, and twirlers; boy scouts, fire engines, the sheriff, and the police; plus soldiers and Marines from the town. And the speech that brought it home:
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26 May, 2008| Marketing, advertising... | Comments (0) @ 18:19

If your company won’t embrace social media — watch out…

…because your next generation of employees will have grown up immersed in it. Watch this video and then check out Gavin Heaton’s thought-provoking post on the death of education and the dawn of learning.

The real question is — in this day of budget squeezes and spending freezes in our school systems, how do we help teachers and schools get up to speed, so they can keep up with their students?
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26 May, 2008| Marketing, advertising... | Comments (0) @ 17:50

The JetBlue Blues

When it comes to travel, I’m a planner. Once I know I will be going somewhere, whether business or pleasure, I sort out my travel arrangements. Does this save me money? Often, yes. But that’s not my primary motivation. I just like to have things sorted.
Since 9/11, I have come to expect that the airlines will shift flights around a bit as they consolidate similar flights to save money, increase profitability. Usually it’s a change of 20-40 minutes in departure time. Once in a while it is a change in aircraft that impacts seating, but luckily I’ve never lost my seat as a result.
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26 May, 2008| Marketing, advertising... | Comments (0) @ 17:35

Weezer & Blendtec “Get” Online Attention

By now if you haven’t seen Weezer’s awesome video Pork and Beans, well, you MUST watch it. Especially if you’re an online geek like I am. It’s embedded below. Then watch the video below that where the crew at Blendtec (who are featured in the video) quickly make a response video where they blend up a Weezer cd and a can of pork and beans.
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26 May, 2008| Marketing, advertising... | Comments (0) @ 15:34

People Who Can’t Link, And A Vague Argument For Google Analytics

Posted by Jane CoplandWe work in an industry where everyone can link. It’s very tough to find one SEO, or one person who’s interested in SEO, who doesn’t have a website of some sort. Many of us have more than one: a work-related domain and a personal or hobby site. None of us lacks the ability to link.

Thus, it seems we sometimes forget that not all industries are like ours. Natural link building of editorial links (also known as the kind search engines like best) is difficult enough when one is dealing with the "linkerati" or at least with Internet-savvy people who have a grasp of the idea that links make the web go around. How much tougher does it get when your key audience members do not maintain websites and do not blog?
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26 May, 2008| Marketing, advertising... | Comments (0) @ 15:18

Daily Search Forum Recap: May 26, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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26 May, 2008| Marketing, advertising... | Comments (0) @ 15:00

The elasticity of price

Gas prices are scooting over $4/gallon here in the states and yet consumption has not shown signs of significant reduction. How can that be?