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BrandQuote - May 26

"Perception is reality in the absence of experience."

- Tom Martin

Sponsored By: Brand Aid

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25 May, 2008| Marketing, advertising... | Comments (0) @ 21:01

Who Killed The Marketing Funnel? Accidental Marketers.

That’s the title for my contribution to the "Age of Conversation 2" which is currently being pieced together by editors Drew McLellan and Gavin Heaton as I write this. My contribution will include the above visual—here’s a brief snippet:…
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25 May, 2008| Marketing, advertising... | Comments (0) @ 20:52

The spirit of the game

There are two ways to get ahead. You can work the system or you can beat the system.

Beating the system usually involves some sort of subterfuge. Once everyone knows how you beat the system, the system adjusts and changes the rules, making it difficult for you to repeat the feat again. When card counters beat the system in Las Vegas, they weren’t breaking the rules, but the system didn’t care. They just increased the number of decks in use so it would be more difficult and less lucrative. When athletes beat the system by doping, the system adjusts so it’s either a lot more difficult or less of an advantage.
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25 May, 2008| Marketing, advertising... | Comments (0) @ 17:14

SKI Is Alive an Kicking

by: Dick StroudThe dreadful term Spending the Kids Inheritance (SKIing) is one of the few age-jargon phrases that has stuck in mainstream language.

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25 May, 2008| Marketing, advertising... | Comments (0) @ 14:08

Communication Lessons from the Deaf

by: John CaddellIs it possible that losing one sense can improve one’s ability to communicate? Aerospace consultant Bruno Kahne asserts this in an amazing article in the magazine Strategy + Business ("Lessons of Silence").

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25 May, 2008| Marketing, advertising... | Comments (0) @ 14:04

Covenant House

Agency: Taxi, Toronto

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25 May, 2008| Marketing, advertising... | Comments (0) @ 13:57

Why on Earth Would Barney’s New York Launch a Target Brand?

by: Scott GoodsonIn a very interesting twist of premium fashion melting into the Target Warehouse culture, Barney’s New York will launch eco-friendly Rogan for Target.

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25 May, 2008| Marketing, advertising... | Comments (0) @ 13:55

Bloggers are like Pawns on a Chessboard

Today Nadeesha Cabral from Rockfuse tells us why Bloggers are like Pawns on a Chessboard! - Image by All glass no class.
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25 May, 2008| Marketing, advertising... | Comments (0) @ 8:57

links for 2008-05-25

Prototype - Cloud Computing - So You Don’t Have to Stand Still - NYTimes.com
CLOUD computing is the jargon of the moment in the technology industry. Google, I.B.M., Microsoft and Yahoo are just some of the big companies talking up the cloud, and a bunch of smaller ones are, too.
(tags: c…
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25 May, 2008| Marketing, advertising... | Comments (0) @ 8:33

Video Recap of Weekly Search Buzz :: May 25, 2008

In this Memorial Day weekend recap, I discuss the recent Google changes, floating fours, case sensitivity, minus X penalties and the local universal search change. I mock Microsoft Live Search’s Cashback program. I looked into Ask.com’s search update and then…

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25 May, 2008| Marketing, advertising... | Comments (0) @ 8:28

eBay’s Latest Head-Scratching Promotion

Hi gang,
Late last week, eBay rolled a new site promotion. Here it is, taken from the Community Announcements board at eBay.com: