Marketing Blogs » 2008 » May

Marketing Blogs
Blogs about marketing, advertising…

RSS | Visita nuestra web

Something I said on Twitter recently. Thanks to John Moore of Brand Autopsy fame for picking it up. Rock on.
…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 21:18

Competitor Repositioning

In positioning your brand sometimes you discover there are no unique positions to carve out. In such cases I suggest repositioning a competitor by convincing consumers to view the competitor in a different way. Tylenol successfully repositioned aspirin by running advertisements explaining the negative side effects of aspirin.

Consumers tend to perceive the origin of a product by its name rather than reading the label to find out where it really is made. Such was the case with vodka when most vodka brands sold in the U.S. were made in the U.S. but had Russian names. Stolichnaya Russian vodka successfully repositioned its Russian-sounding competitors by exposing the fact that they all actually were made in the U.S., and that Stolichnaya was made in Leningrad, Russia.
…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 21:01

His Fuzzyness, Benny Bix Ochman Labradoodle Puppy

That’s my Australian Labradoodle puppy, Benny Bix Ochman, this morning in Central Park.

Much as I hate to do it, he’ll get a summer haircut in a few weeks.

Taken with Nikon D80, loaned to me in Nikon’s Blogger Outreach Campaign

All content copyright B.L. Ochman, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution:
By B.L. Ochman,
What’s Next Blog,
and a link to the post…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 16:19

SearchCap: The Day In Search, May 23, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Search Share Compared: Ratings Service Faceoff, June 2007 To April 2008With the latest search popularity stats now in from Hitwise, Nielsen, comScore, and Compete, it’s time to pit them against each other and see what they agree — and don’t agree — about in terms of search engine popularity….
…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 15:25

Look Inside the "Black Box" of Today’s Organization and You’ll Understand What’s Wrong

by: Idris MooteeHow is an organization born? Is it usually by design? What’s inside that black box of an organization? Do we think about how organizations should be organized in the first place …. or we just take any org chart and add titles? How often do people try to invent a new organizational form to fit their needs? Not very common. No wonder why companies can break out of their performance trap.
…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 15:15

Search Biz: Where’s Eurekster?, Grab Google’s Gazillions?, WiFi "On Steriods," & Yahoo Readies For Proxy Battle

oogle’s recent decision to make its UK keyword bidding policy conform with the US practice of allowing competitors to bid on each other’s brands has drawn ire and threats of legal action. Today brings more such news of …
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 15:12

Daily Search Forum Recap: May 23, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 15:00

Which Side of the Long Tail Should You Start On?

Imagine this: your business decides to spend money on pay per click advertising but doesn’t have unlimited funds.

I imagine it’s not too tough to imagine that scenario.

Given a limited budget, you’re faced with decisions on where to spend a limited amount of money on pay per click advertising.

One approach I’ve been discussing lately with colleagues is - given a choice - would you be better off starting on the near or far end of the long tail of keywords. Should you spend your limited funds on gaining visibility on the most common search terms used in your industry? Or should you focus on the most specific terms a person may type into a search engine that are also relevant?
…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 14:51

Linky Goodness, May 23

Okay, let’s face it. Your attention span hasn’t improved since this morning and neither has mine. So here’s the afternoon’s news in bite-sized pieces so you can leave for your vacation guilt free.

Good news: m…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 14:24

Search Share Compared: Ratings Service Faceoff, June 2007 To April 2008

With the latest
search
popularity stats now in from
Hitwise,
Nielsen,
comScore, and
Compete, it’s time
to pit them against each other and see what they agree — and don’t agree —
about in terms of search engine popularity.
…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 13:58

Gamers Gather at 24-hour McDonalds in Hong Kong

McDonald’s is known in Asia as a place for quick American food and clean bathrooms. In Hong Kong, gamers are now organizing meet-ups at 24-hour McDonald’s to play Monster Hunter Portable 2G. The combination of free Wi-Fi (limited to 20 minutes), cheap food and 24-hour accessibility makes for a good meeting place for PSP and Nintendo DS gamers. In a city full of young white collar workers, killing monsters with friends may be the only way to blow off steam after getting out of the office after midnight.
…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 13:47

Eric Ripert on Finding Inspiration at PSFK Conference New York 2008

At the PSFK Conference New York 2008, Michelin star chef Eric Ripert (Le Bernardin) explains how he seeks inspiration for his menu, service and brand.
To gain further inspiration from speakers like Eric, why not attend PSFK Conference San Francisco on July 17?
…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 13:46

Compete: Yes, Google Hits New Search Share High

Compete makes it a quadfecta! No real surprise, the latest search engine
share stats

…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 13:45

Time’s Nod to Street Luxury

Agenda Inc recently pointed out that three luxury players, including Karl Lagerfeld, made T…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 13:28

SEM Scholarship Contest - DEADLINE EXTENDED

I know some of you haven’t quite found the time to enter our 3rd Annual SEM Scholarship Contest. Seeing as this is a holiday weekend anyway, I’ve decided to extend the entry deadline to Monday at 3pm ET.
This should give all of you procrastinators the weekend to put together your article entry and show the world why you’re the next big A…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 13:16

Learning By Doing

I’m Wrapping up my time spent at ID’s Strategy 08 conference held at Chicago’s MCA. It’s been a great couple of days filled with nuggets of inspiration ranging from the topics of designing for the other 90 percent, and changing the culture of you corporations through design thinking. But hands down for me, the most intriguing talk was given by J…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 13:15

Denise Lee Yohn: Goodson Does Lunch-Time Chats

by: Scott GoodsonA few years back, I met Denise while she was running marketing at Sony USA. We had just started StrawberryFrog USA, and she was one of the first people I called. We had won the AIWA business out of our StrawberryFrog Europe office, and the head of marketing for Sony (AIWA) Europe gave me the introduction. Denise was incredibly nice and helpful. For this I am eternally grateful (it all comes around right!).
…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 13:09

Tony Ulwick’s "Customer Job Innovation Map" in May Harvard Business Review

by: John CaddellRecent Shop Talk Podcast guest Tony Ulwick, with Strategyn colleague Lance Bettencourt, has written an article in this month’s Harvard Business Review ("T…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 12:46

‘Rush Hour’ Director Launches Brand Consultancy

Brett Ratner, the director of X-Men: The Last Stand and the Rush Hour trilogy, has launched Brett Ratner Brands, reports Advertising Age (via Adrants).
Less an agency than a “consultancy,” Ratner…
…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 12:45

Voluntary Simplicity

The NY Times featured a piece on the voluntary simplicity movement a few days back, highlighting the choice of a growing number of individuals and families to cast-off (most of) their worldly possessions in favor of lives of simplicity. The article talks about a few couples who have made the decision to free themselves of their ties to their material goods, from furniture to electronics to wedding bands. The article profiles one family, the Harrises, who embarked on a ’simplifying’ quest to rid themselves of all of their goods except for one personal carton of items per family member, plus bedding and basic utensils. The Harrises set up a blog to document their process - which opened them up to criticism from readers who sneered at their “hippie” lifestyle.
…
Fuente Original

23 May, 2008| Marketing, advertising... | Comments (0) @ 12:29

Siguiente página

Sitios de Webalalza

Sites of Webalalza

Categories:

Marketing, advertising…

May 2008
S	M	T	W	T	F	S
« Apr				Jun »
				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18

Marketing Blogs Blogs about marketing, advertising…

Sitios de Webalalza

Sites of Webalalza

Marketing Blogs
Blogs about marketing, advertising…