Ypulse Books Essentials: YA’s And 007, Juno Books, Kids And The Kindle

Will young adults embrace James Bond? (Re-releases of Ian Fleming’s famous spy books this summer will try to re-establish him as one of the great literary characters.) (USA Today)

- J…
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 22:06

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Of all the lists –they aren’t many — this blog has appeared over the past four years, this one is the cutest — Top 50 Blogs Powered by Blogger.
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Useful: a wireless mouse that doubles as a PowerPoint remote control.
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 21:59

New Graphic Novelists

On Tuesday I went down to the Mission District (in San Francisco) and saw a great presentation and panel of new graphic novelists. The event was hosted by the Intersection of the Arts and the Hub at the Jewish Community Center …
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 21:18

Don’t Be Evil - Unless It’s Profitable

The British Airways pilot sounded calm, but he urgently needed a decision. Shortly after taking off from LAX one of the four engines on his Boeing 747, had exploded. With 5000 miles to fly and 351 passengers on board, should he return to Los Angeles or continue the flight to Heathrow?

Senior BA managers on the ground faced a crossroads. If they considered BA’s brand values, the direction was clear: the airline that defined itself as ‘reliable’ and ‘reassuring’ would obviously advise the pilot to turn the plane around and head back to LA. But if the management team started to look at the financial implications, the decision became more difficult.
…
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 21:01

Linky Goodness, May 22

If you’re reading this, it’s probably Friday. And that’s always a reason to celebrate!

A little perspective on mobile marketing from executives: they told Reuters that Mobile ads are years away from breakthrough. Be a bit reassured—these were advertising and telecom execs, not the ones who would be authorizing payment on mobile campaigns. though I’m not sure that’s a good thing.
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 20:52

Google Sites Opens to All

First launched nearly three months ago as part of Google Apps, Google Sites was Google’s rebranding of JotSpot. Late yesterday, Google Sites, designed to allow users to easily create and edit websites, launches for all:

Now we’ve made it easy for anyone to set up a website to share all types of information — team projects, company intranets, community groups, classrooms, clubs, family updates, you name it — in one place, for a few people, a group or the world. You can securely host your own website at h…
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 20:49

Apologies to Newsletter Subscribers [and What to Do When You Stuff Up On Your Blog]

I Stuffed up!
Earlier today I sent out my weekly Digital Photography newsletter to not only the 40,000 subscribers who asked to receive it but also to several thousand ProBlogger readers who had subscribed to an old ProBlogger newsletter that I used to run (and which I’m about to start back up).
Here’s what happened:
I previously ran a weekly ProBlogger newsletter using the Zookoda service. However late last year I h…
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 19:48

Twitter Gears Up for Marketing & Business Development

I was interviewed by Twitter today because I’m a devoted business and personal user of the service. Julie Haddon, who’s been Twitter’s director of Marketing & Business Development since March, contacted me over the weekend, emailing: “We’re excited to tell you about a new Marketing campaign were working on over at Twitter and we want you to be a part of it!

Next week, we’re going to be filming and interviewing some of our Twitter fans for a small compilation trailer reel that we’ll be showcasing on our site (potentially other places on the web, conferences, etc.)…And we’d like you to include you.”…
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 18:56

Search Engine Optimization Tips

I spend a good part of my day thinking about and advising clients about how to increase their search engine rankings. InternetRetailer reported on ways to optimize your web site. These tips come from speakers at the ACCM direct-marketing industry conference and trade show in Orlando, FL. I’ve also added my commentary and extra detail.

Update your web site with good, new content. …
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 16:15

After Just 13 Months Nike Splits With Crispin Porter + Bogusky

Well that was quick….
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 15:22

After Just 13 Months Nilke Splits With Crispin Porter + Bogusky

Well that was quick….
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 15:22

Daily Search Forum Recap: May 22, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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  22 May, 2008| Marketing, advertising... | Comments (0) @ 15:00

Weird Asia News Design Contest

I was just reading Weird Asia News and noticed that they are having a design contest. If you are a designer and are looking to win a PS3 I highly recommend checking it out. The contest seems like a fun thing to do and it would be interesting to see what type of designs people come up with do to the theme of the website.
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 14:34

New and Improved Prizes for the Twitter Writing Contest

The response to the Twitter writing contest has been phenomenal. It’s looks like we’ve got well over 300 story submissions at exactly140 characters with just about 24 hours to go.
Beyond the submissions, we’ve also gotten a great response from people offering additional prizes. In fact, the top prize is actually much better than originally offered.
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 14:28

SearchCap: The Day In Search, May 22, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

comScore: Google Gets High Again In US Search Share As with recent search stats from Hitwise and Nielsen, comScore’s latest stats for April 2008 search engine share in the United States shows Google hitting a new high, breaking through the 60% mark for the first time with comScore’s measurements….
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 14:23

"Senior Leadership Teams" Is Essential Reading for Executives

by: John CaddellI recently related a story for the Mistake Bank about my experience as a senior leader with a medium-sized IT company. It involved a particularly difficult senior team meeting and my nasty reaction to a colleague’s questioning a decision I’d made regarding a member of my team. I recalled the story because I was reading "S…
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 13:57

Princess Puts Pain into Cruising

by: Roger Dooley Regular cruise ship passengers almost always say that cruising is the least painful way to travel. Once you are on the ship, there’s no packing or unpacking as you visit new destinations, and you are pampered 24/7. Your cabin is straightened and cleaned several times per day, and an endless cornucopia of food is available. Passengers can see live entertainment, attend lectures, play games, or do nothing at all if they so choose. For many, that’s a painless way to spend one’s travel time.
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 13:49

Building Power and Respect through Marketing Accountability

by: Jon Miller CMOs have long fought hard to earn the power and respect they deserve. Today’s CMOs face greater challenges than ever to demonstrate that their actions have a real impact on revenue, cash flow, and the bottom line.

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  22 May, 2008| Marketing, advertising... | Comments (0) @ 13:46

web 2.0 specialist

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  22 May, 2008| Marketing, advertising... | Comments (0) @ 12:49

Beer Money to Board Meetings at PSFK Conference New York 2008

At the PSFK Conference New York 2008, College Humor co-founder Ricky Van Veen describes the lessons he learned from building and monetizing a niche web content business.
To gain further inspiration from speakers like Ricky, why not attend P…
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  22 May, 2008| Marketing, advertising... | Comments (0) @ 12:48

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