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- ‘What Men Need to Know’ is for Online Lad Mag. O RLY?
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As promised in its frustratingly obtuse video teasers, “What Men Need to Know” unveiled its secret sponsor today….
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 21:22
- When Line Extensions Can Work
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Despite the disadvantages of line extensions, there are some cases in which it is not economically feasible to create a new brand and in which a line extension might work. Here are some of those:
Low volume product - if the sales volume is not expected to be high.
Crowded market - if there is no unique position that the product can occupy….
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 21:01
- YouTube Valiantly Tackles Citizen Journalism
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YouTube has unveiled a Citizen News channel that aggregates newsworthy video content.
The channel was announced on YouTube’s blog by “Olivia M.,” its news manager.
“If you see examples of fellow…
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 20:57
- Ikea Invades Not Only NYC, but The Sims Game Too
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As any marketer knows, it gets harder to “reach” consumers as media intake becomes more and more fragmented each year. And if you can’t make the people pay attention to the messages you’re blaring at them in the form of billboards and TV commercials, the next logical step is to pervade platforms where they a…
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 20:35
- PSFK Snapshot San Francisco Update
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It has been a fascinating week and a half at PSFK. We launched our first book and using Blurb it got a lot of attention. A week on the product page has had over a thousand hits and we’ve sold a few dozen copies. If you were one of them - we’d love to read a review on your blog sometime.
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 20:04
- Spanish Broadcasting System Wages Media War Against PPM
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MirRam Group partner Luis A. Miranda Jr. says the Spanish Broadcasting System (SBS) plans to educate the public about “the danger posed by the implementation of Arbitron’s PPM,” reports Radio…
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 20:04
- ‘Half-Clad’ Roller Derby League Goes Virtual in ‘Comic Book World’
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Virtual world Urbaniacs, which enables children to act out hero/villain fantasies, has formed an exclusive agreement with woman roller derby league LA Derby Dolls.
The Derby Dolls play Roller Derby,…
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 19:45
- Trackur - Online Reputation Monitoring Tool
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Today I’ve been checking out Andy Beal’s latest venture - Trackur.
Trackur is an online reputation monitoring tool that has been developed for companies and individuals wanting to take a serious look at what is being said about them in the blogosphere. I can also see the possibilities for using this tool for higher end bloggers who want to track what’s being written about them and/or their niche topic.
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 19:41
- Missed Connection: Teen Who Emailed Wanting To Speak @ Ypulse Mashup Conference
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A teen guy podcaster emailed me just the other day and in between my Blackberry, loaner computer and just over zealous deleting of email, his email is gone. If you’re out there and read Ypulse, please email me again…and apologies!Posted by anastasia
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 19:29
- RD.com Relaunches with User-Generated Vigor
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The just-relaunched Reader’s Digest website was designed with seven content channels which, according to RD.com general manager Steven Schwartz, allow advertisers to connect with readers via “branded…
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 19:25
- Mac love?
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Consumer generated marketing truly shows that your brand has arrived and Macintosh is well known to have great brand image and loyalty. The following ode to Mac shows that there is no end in sight of that phenomenon, even if it is masqueraded as a music video for the song “again and again” of “the bird and the bee.” Or is this truly just fine guerrilla marketing for the band?Via: b…
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 19:04
- AffiliatePrograms.com Launches New Website
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AffilatePrograms.com just launched their new website. If you visited the site in the past, it pretty much looked like a directory with a forum. But now with their new design they have made a lot of improvements.
The site now concentrates on making affiliate marketing “simple”. A lot of people talk about making money through affiliate marketing, but newbies have a hard time understanding how this is possible. With the new AffiliatePrograms.com, they solve this problem by creating an e…
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 17:48
- AffiliatePrograms.com Luanches New Website
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AffilatePrograms.com just launched their new website. If you visited the site in the past, it pretty much looked like a directory with a forum. But now with their new design they have made a lot of improvements.
The site now concentrates on making affiliate marketing “simple”. A lot of people talk about making money through affiliate marketing, but newbies have a heard time understanding how this is possible. With the new AffiliatePrograms.com, they solve this problem by creating an e…
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 17:48
- Did a Search Engine Strategy Win the Super Bowl?
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No, but we’d like to think that it did have some influence. We know that our efforts, at minimum, had a successful impact in the search engine results. At the time of announcement, Our 2012 Super Bowl wasn’t on any SERP - but by the announcement, we were the only city that had a site in the search engine results.
It may have been lofty, but one of the goals that P…
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 17:09
- Thanks Advertisers! Advertise Your Company, Take 20% Off in May
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You love Marketing Pilgrim, right? You’d like to see us continue to bring you the latest marketing news smothered with opinion and analysis, right? Then, please consider these fantastic advertisers who help us keep the lights on each month.
Freshbooks - the painless billing solution for professional invoices, time tracking, and expense tracking.
S…
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 16:15
- Lürzers Archive takes their hat off to Paul Arden. - Switzerland
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The advertising world lost a giant when Paul Arden passed away.
Lürzer’s Archive tips their hat to the man who influenced so many.
Created by Publicis Zurich
Florian Beck (Creative Director)
Jo-Wayne Peacock (Art Director)
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 15:43
- 2008 NRA Tech Pavilion Highlighted with Digital Displays
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This was my first year at the NRA Conference. Aside from getting more exercise than I have, by walking, the show wasn’t a huge technology fest. Perhaps the coolest technology there (aside from Patronpath) were digital displays, known as digital signage.
Digital displays are large HDTV displays that display full media (video and graphics) and can adjust the messaging as needed. Within the food industry, there are some cool features - like connecting directly to Point of Sales systems to capture the latest prices - or to update the display dynamically to improve sales. Imagine a digital display at McDonalds that actually had a burger sizzling and a soda with bubbles popping in high resolution. It’s a great technology!
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 15:30
- Daily Search Forum Recap: May 21, 2008
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 15:18
- 7 Steps to Small Business Marketing Success
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Quiet often these days I get asked to explain the core components in the Duct Tape Marketing small business marketing system. The key word in that last sentence being system - yes marketing is a system just like making it, fixing it, shipping it, and paying for it is, we just don’t treat it as such.
I’ve witnessed some pretty tremendous things when small business owners get that point.
I recorded a brief audio overview of the 7 key steps to creating a small business marketing system and thought I would share them with you here.
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 14:58
- Balihoo – Your Next Career Move? [Ad]
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Building world-class software for enterprise media planners, media sellers and advertisers to help streamline the $600B advertising industry isn’t as easy as it sounds. In fact, as the challenge (and the opportunity) continues to grow, it turns out that we could use some help. Specifically for you media experts out there, we could use help with: * D…
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21 May, 2008| Marketing, advertising... |
Comments (0) @ 14:45
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