Ypulse Book Essentials: Before Narnia, Summer Blog Blast Tour, Large Print Makes It Big, Death Note

Tales Before Narnia, and Tales Before Tolkien (Two books that take an historic approach to fantasy and sci-fi literature. Ooooooh these look good.) (Omnivoracious)

- S…
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 23:12

Author Spotlight: ‘Confessions Of A Triple Shot Betty’ By Jody Gerhman

Jody Gehrman doesn’t pull any punches when it comes to painting a true picture of today’s average high school junior. In Confessions of a Triple Shot Betty, parents repeatedly disappoint, the charming star-jock is really a jerk and the seemingly promiscuous “town-bike” character is actually still a virgin. There’s a lot of discussion of sex, partying, and overall bad behavior too. Initially I was a little bummed out at some of the language. I know, I know, I sound like a total prude but there are a lot of “hos, bimbos … and beeatches.” As I continued to read, though, I began to think about the audience and slowly came around. The language here reflects the real atmosphere in which girls live today. The book is for them and that’s how a lot of teens talk. (Ultimately, that’s what made me sort of sad.) In the end, I concluded C…
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 22:09

Kids Trash Stale Minutes, Mom Gets Mad, in AT&T Rollover Minutes Ad

I love this ad where a mother opens the kitchen trash and finds a bunch of little clocks: old AT&T rollover minutes that her kids don’t want because “those minutes are from September!”…
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 21:26

Did You Know? - May 21

•    It costs 7 times more to get a new consumer for the brand than it does to get a current consumer to make an incremental purchase.

•    In some sectors, an increase in the consumer base by just one percent is otherwise equivalent to a 10 percent cost reduction.

•    Depending on the category, a 5% increase in customer loyalty will lift the lifetime profits per customer by up to 95%.
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 21:01

British Proposal May Force ISPs to Fork Over Online Activity, Emails, VOIP Calls

The British Home Office is considering a proposal that would require British ISPs and telecoms to surrender records of customer emails, internet use, VOIP calls, and text messages.
The ruling, if…
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 20:41

Good pitch, bad pitch

Well, I hope you are enjoying my good pitch, bad pitch analyses because I’m sure having fun doing them. Today, for giggles, we are going to look at a few bad pitches. Then tomorrow I am going to tell you about a campaign from Jim Beam that I was pitched last week… as an example of a good pitch Later this week, we’ll discuss one simple way to turn a good pitch into a bad pitch. Note: this is not a recommended strategy.
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  20 May, 2008| Marketing, advertising... | Comments (0) admin @ 19:43

Broadcasters Ready for DTV Switch - Consumers, Not So Much

The scheduled digital transition — when the television industry transitions from analog broadcasting to digital — will take place in less than nine months, and most broadcasters are ready for the…
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 19:43

AHAA Forms PPM Advisory Board

The Association of Hispanic Advertising Agencies (AHAA) has created an advisory council to explore issues and opportunities surrounding Arbitron’s Portable People Meter (PPM), reports…
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 19:32

Napster Opens DRM-Free Music Store, Offers 6M+ Songs

Napster has launched a digital music store with over 6 million digital songs in its library, including music from all major music labels and thousands of independents, reports MediaBuyerPlanner….
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 19:22

My adventures in setting up a Slingbox Solo with a Traxis Satellite box

I’m going to hardcore geek out on you here, so be prepared!
I have a live videocast called SpaceVidcast which aims to educate the planet on why manned flights to other planets are necessary for the survival of the human race. There’s a weekly show element (9pm CDT every Thursday and I expect to see you there) as well as a live 24×7 stream of NASA TV and the ESA …
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 17:09

Infographic: Global Gas Prices

Wired Magazine provides us with this sobering infographic displaying gas prices from around the world.  When compared to what the rest of the world is paying, groaning about rising gas prices in the States seem rather whiny…
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 15:01

Daily Search Forum Recap: May 20, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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  20 May, 2008| Marketing, advertising... | Comments (0) @ 15:00

Great New Tool for Start-ups

Starting a new business is exciting, scary, exhilarating, confusing, and freeing. But, mostly it’s a lot of work. There’s a bunch of steps you need to do in order to get started right. You can do some research and discover most of these steps, but what if there was a way to get a free, hands-on consultant to walk you through all of the various start-up related tasks.
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 14:53

SearchCap: The Day In Search, May 20, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

You Can Search TechmemeYou can now search for past Techmeme articles directly on the site or at http://techmeme.com/search/. Techmeme’s founder, Gabe Rivera, announced the new feature today at his blog. He explained that the Techmeme search engine only searches full headlines on Techmeme, in reverse chronological order but not “discussions” listed under the…
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 14:41

You Can Search Techmeme

You can now search for past Techmeme articles directly on the site or at http://techmeme.com/search/.

T…
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 14:14

Yahoo Search Marketing Console Updated With Minor Enhancements

The Yahoo Search Marketing blog announced that they have released several minor updates to make the use of the search ad console easier for advertisers to work with. Here is a list of changes and enhancements made to the system:
Click to continue reading…
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 13:58

What Do Yahoo’s Sponsored Search Tweaks Mean?

Apparently, “Things continue to be busy here at Yahoo!, and not just because of any on-again/off-again courtship by a company from a rainy land.” Yahoo announced yesterday a few minor adjustments in their Sponsored Search program. Among the changes:

Status for offline objects (campaign, ad group, keyword, etc.) displays in red. Objects that are online are displayed in blue or black letters.
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 13:55

News Corp Launches Vertical Ad Network

We now return to the Young and the Profitless… Apparently Nick got tired of waiting around for Stacey to wise up and Brad to stop using their friendship, and he’s going his own route. That’s right, Nick News Corp is ready to take on Internet advertising on its own with the launch of its niche ad network this week.
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 13:27

Facebook, MySpace, Second Life, Hi5, Twitter - the Social Networking Wars

by: Scott GoodsonEveryone is being overwhelmed with a flood of requests to join all the different social networking sites. Last night I was invited to the latest one - hi5. This video sums it up for me…hilarious.

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  20 May, 2008| Marketing, advertising... | Comments (0) admin @ 13:21

Is The Desk Nudging The TV Out Of The Living Room?

When the designers at Herman Miller set out to design a new set of desks for the home, they considered a subtle change in the way people are using their living room. The designers think that the growing use of computers in leisure time means that people will less and less watch TV (or at least in the same way they spent the second half of the 20th century).
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  20 May, 2008| Marketing, advertising... | Comments (0) @ 13:17

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