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And the Awards Show Pinata Explodes Again!

Below are the agencies, clients and campaigns that received a Gold or above in Clio’s Television/Cinema/Digital, Interactive, Technique and Radio categories….
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 22:32
If After 20,000 Awards Posts You’re Not Absolutely Sure Which Ads Were the Best…

Below are the agencies, clients and campaigns that received a Gold or above in Clio’s Television/Cinema/Digital, Interactive, Technique and Radio categories….
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 22:32
Because Rappers, Like the French, Never Pronounce the Last Few Letters in a Word

The MySpace homepage has Taco Bell’s “Why Pay Mo’” campaign site heavy on the spin….
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 21:46
Are your actions drowning out your words?

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We’ve all been pretty impressed with LifeLock’s marketing.  The CEO publicly shares his social security number to prove his confidence in LifeLock’s ability to guarantee protection from identity theft.
…
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 21:22
TheFind Partners with NearbyNow for Real-Time Inventory Look-Up

Niche search engine TheFind has licensed NearbyNow’s inventory look-up technology.
This function enables customers to virtually examine a retailer’s warehouse to find out whether a product is…
…
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 21:20
Conde Nast Snaps Up Ars Technica

Tech blog Ars Technica has been absorbed by Conde Nast and will become part of Wired Digital, MediaBuyerPlanner reports.
Figures were not disclosed, but the acquisition was pegged around $25…
…
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 21:05
Maintaining the Leadership Position

Historically, the top three brands in a product category occupy market share in a ratio of 4:2:1. That is, the number one brand has twice the market share of number two, which has twice the market share of number three. The success of a brand is not due to the high level of marketing acumen of the company itself, but rather, it is due to the fact that the company was first in the product category. Take Xerox, they launched the first plain-paper copier and were able to sustain its leadership position. However, time after time the company failed in other product categories in which it was not first.
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 21:01
No Rest for Google While Microsoft Pursues Yahoo

Eric Schmidt, Larry Page and Sergey Brin of Google met in England this week to discuss Microsoft’s congenial new relationship with Yahoo.
As a new twist to its ongoing acquisition drama, Microsoft…
…
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 20:51
Congdon Stages Web Return with ‘Sometimes Daily’

Amanda Congdon of Rocketboom fame returns to her roots with Sometimes Daily, an “interactive variety show that is embedded into my life,” said Congdon, reports MediaBuyerPlanner.
Congdon abandoned…
…
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 20:20
Bebo to Wed AIM, ICQ in New ‘People Networks’

AOL has officially closed its $850 million acquisition of UK-based social networking site Bebo.
The parent company plans to integrate Bebo with other proprietary platforms, including AIM and sleepy…
…
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 20:10
Wii Advergames

There are quite a few advergames designed to be played on the popular Wii console out there. Pictured above is MINI’s Pinball. Early last year (n…
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 20:06
Even Technological Dinosaurs Have to Upgrade Sometimes - But Be Careful

tacorap.pngFor the second time today, I encountered a site that made visitors upgrade to the latest version of Flash (9.0) before they could see a new feature.

The first was Jacquie Lawson’s latest e-card and the second was T…
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 19:22
Do Not Reply to This Email

(source)Three reasons not to tell people NOT TO REPLY TO THIS EMAIL. First, CAPS are annoying. Second, the whole thing is kinda r…
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 18:00
Ad Claims Blogging is 3,000 Years Old

Travel Alberta says so….
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 17:13
SearchCap: The Day In Search, May 19, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Screen Shots Of Google HealthGreg Sterling is now at Google, for the Google Factory tour and the news is already buzzing about the US launch of Google Health. Greg may swing by and postscript with some of the details he learned from Google’s presentation, until then, let me share with you screen captures of…
…
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 15:22
Presentations, Comedians, and Point-of-View

Later this week I’m giving a presentation on giving presentations. (This’ll be a tough gig ’cause one has to be truly on their presentation game if they are to share advice on how to give presentations. Yikes.)

Anyway, the basis of this presentation is sharing lessons I’ve learned from being an outsider looking into the world of stand-up comedians. There’s a lot of great advice presenters can learn from how comics approach their craft.
…
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 15:06
Presentations, Comedians, & Point-of-View

Later this week I’m giving a presentation on giving presentations. (This’ll be a tough gig ’cause one has to be truly on their presentation game if they are to share advice on how to give presentations. Yikes.)

Anyway, the basis of this presentation is sharing lessons I’ve learned from being an outsider looking into the world of stand-up comedians. There’s a lot of great advice presenters can learn from how comics approach their craft.
…
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 15:06
Screen Shots Of Google Health

Greg Sterling is now at Google, for the Google Factory tour and the news is already buzzing about the US launch of Google Health. Greg may swing by and postscript with some of the details he learned from Google’s presentation, until then, let me share with you screen captures of Google Health:
C…
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 15:06
Daily Search Forum Recap: May 19, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

…
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 15:00
Yellow with envy

Yellow pages in Israel customized various outdoor ads to make them unique and memorable. That gets people to look at them, remember them and talk about them. A very simple guerrilla marketing concept. Anybody yellow with envy that they didn’t think of that? :-)…
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  19 May, 2008| Marketing, advertising... | Comments (0) @ 14:50
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