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Facebook Cuts Google’s ‘Friend Connect’ Out of API Program

Facebook has banned Google’s Friend Connect from its API program, reports TechCrunch.
The ban occurred mere days after the near-simultaneous launches of Facebook Connect and Google’s Friend Connect….
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 23:20
Wendy Piersall Shares her Blog’s Tipping Point

Today Wendy Piersall from Sparkplugging answers my question of about when her blog had it’s Tipping Point.
This is actually a difficult question for me, because there were several tipping points. The first one was the first link I received from an A-List blogger - you. It opened up a lot of doors for me. But obviously, links from A-List bloggers can only take you so far, and can’t really act as a tipping point in and of itself.
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 22:29
I don’t know much about that…

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Marketing and marketing tactics are changing at the speed of light.  Have you caught yourself saying "I don’t know anything (or much) about XYZ?"

What happens next?  Do you accept that you just aren’t that familiar with it?  Or do you recognize you’d better fix that situation? 
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 21:58
Obama’s About Hope. Yeah, We Know

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By now the words “hope” and “Obama” are inseparable. And the man certainly hasn’t welded himself to the ideal without help….
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 21:21
This is called ‘Get in the Loop.’ That Doesn’t Mean You’ll Want To

For its client Qwest, Draftfcb uses the common man — and the common woman, and their common kids — to appeal to their counterparts in your living room….
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 21:20
Repairing the Flaw in a Diamond Brand

Tiffany launched the ‘Return to Tiffany’ collection in 1997.

The accessibly priced silver jewellery was so named because every piece carried the ‘return’ message alongside a prominent Tiffany & Co logo. The collection, headlined by a large silver charm bracelet priced $110, sold fantastically well.

Over the next five years, thanks in no small part to this collection, sales at Tiffany rose by two-thirds. The financial markets were impressed and the company’s share price rocketed. By 2002, however, a flaw was growing deep in the heart of the Tiffany brand. The company was selling too much of the wrong product to the wrong people.
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 21:01
Microsoft And Yahoo Apparently Back At The Bargaining Table

What would Sunday afternoon/evening be lately without more intrigue in the MicroHoo drama? Today was no exception as Redmond issued a cryptic statement that says it’s offering to join forces with or acquire some of Yahoo — potentially the search business — in a deal short of the total acquisition previously contemplated.
Click to continue reading…
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 20:50
Challenging New York’s New Sales Tax Law: Are Affiliates Expert Sales People or Do They Just Publish Ads?

Posted by Sarah Bird, EsquireMay It Please the Mozzers,

There has been a lot of buzz surrounding New York’s new law requiring online retailers to collect sales tax from their New York Customers if they engage affiliate marketers in that state.

The New York Times (o…
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 20:43
The One Video All Marketers Should Watch

The above video is a presentation given by a couple of staffers from the small experience design consultancy Adaptive Path to employees at Google.  It’s a compilation of thoughts that has been synthesized into a book titled "Subject To Change".  The reason why I’m saying marketers should watch this video is because I’m convinced that many marketers still don’t understand the basics of customer experience and how this integrates with marketing efforts (which it does).  And the reason why is because I’ve noticed lots of perspectives floating around the marketing industry positioning customer experience as if it’s a "new form of marketing", when in reality it’s always been the oldest and most effective.  A…
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 20:02
NY Times Magazine: Can a Dead Brand Live Again?


It takes years and millions of dollars to build a brand, but that doesn’t guarantee immortality on store shelves. Even the best household name brands go the way of the dinosaurs (i.e. Brim coffee). Chicago-based River West Brands think some dead brands are worth b…
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 19:30
The Sport of Reputation Management

Pro sports organizations could use a few hours with a reputation management expert ala Andy Beal.
In the last few months, we have seen the sports world being devastated by its own lack of transparency. It is something we as marketers are learning to cope with now, but these multi-billion dollar leagues are still not catching on.
The online sports world continues to grow.
Blogs, forums, online gambling, and fantasy sports news and games abound.
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 19:20
Riding the Groundswell of Social Media - a podcast with Charlene Li

Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works.Most companies see the groundswell as a threat. But you can see it as an opportunity!…
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 19:00
Wrath of Cannes Lives to See its Second Year

Cannes season is back, and along for the ride come self-promotional horrors like the Wrath of Cannes….
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 17:48
John Mayer Gets Bold, Bus Shelters Get A/C, Man Pees to Save Earth

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- As the rest of the world goes green, Dubai sets its sights on air-conditioned bus shelters….
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 17:06
Our Shit: One Ballsy Agency Site

Speaking of disruptive agency site (re)designs, how about this one by a Brazilian agency Gringo? Compare to an earlier and m…
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 16:40
Top ten reasons we hate using stock - #137


He’s got an MSI Wind, no wait, he’s got an Asus Eee PC…. No, wait of course, it’s none of the above but rather an iBook if you check the o…
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 15:05
History of In-Game Advertising and Advergames: The First Wave

by: Ilya VedrashkoA couple of years ago, I wrote a thesis on in-game advertising. One chapter about history didn’t make it into the final version, but now you can view and download the entire chapter in its original format, complete with proper references. Here, I am publishing a series of excerpts, illustrated, where possible, with screenshots and gameplay videos that have began to appear on YouTube. This first installment deals with the early years of advergames. The next one will be about brands and arcades….
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 13:02
Lots of B2B Marketing Webinars

by: Jon Miller I’ve been doing quite a bit of speaking recently along with other B2B marketing experts. Here’s a round -up in case you missed some of them.


  18 May, 2008| Marketing, advertising... | Comments (0) admin @ 12:43
Earn 35% Commission With the New Trackur Affiliate Program

I can’t begin to explain just how excited I am with the growth of Trackur.com. More than 1,700 people have already taken Trackur’s sophisticated o…
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  18 May, 2008| Marketing, advertising... | Comments (0) @ 12:32
What’s the Difference Between Platform Strategy vs. Business Strategy vs. Product Strategy?

by: Idris MooteePlatform is a fairly new word in the world of business strategy. It has existed in the engineering world for a long time. What is a Platform?


  18 May, 2008| Marketing, advertising... | Comments (0) admin @ 12:23
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