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History of In-Game Advertising and Advergames: The First Wave

A couple of years ago, I wrote a thesis on in-game advertising. One chapter about history didn’t make it into the final version, but now you can view and download the entire chapter in its original format, complete with proper references. Here, I am publishing a series of excerpts, illustrated, where possible, with screenshots and gameplay videos that have began to appear on YouTube. This first installment deals with the early years of advergames. The next one will be about brands and arcades….
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17 May, 2008| Marketing, advertising... | Comments (0) @ 23:23

Frank Warren from PostSecret Shares His Blog’s Tipping Point

In this post Frank Warren from PostSecret answers my question - ‘when was the Tipping Point of your blog?’
My story might be a little different because my blog is dependant upon anonymous users mailing me silly, sexual or shocking secrets on postcards.
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17 May, 2008| Marketing, advertising... | Comments (0) @ 22:26

BrandQuote - May 18

"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment."

- Scott Talgo

Sponsored By: B…
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17 May, 2008| Marketing, advertising... | Comments (0) @ 21:01

Mentos Gum - It’s Mouthwatering - Water Cooler (2008) :15 (USA)

Warning: Viewing this spot may cause Mento illness.
read more…
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17 May, 2008| Marketing, advertising... | Comments (0) @ 19:40

the numbness

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17 May, 2008| Marketing, advertising... | Comments (0) @ 15:25

purple dog

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17 May, 2008| Marketing, advertising... | Comments (0) @ 14:29

How Much Would You Pay For Free?

How much would you pay to use Twitter? How about Facebook? Gmail? Would answering a simple “How much would you pay for it?” question help us to understand how the valuable is perceived differently from the disposable?I was going through a credit card bill and among the usual sad thoughts the activity conjures there was one relevant to this blog.There are a lot of online services out there, and I’m actively using a fraction of them. I pay for some, but many are free. The question is, why am I paying for the ones that are on my bill even though there are free alternatives, and which free ones would I pay for if the free ride abruptly stopped, and it was either-or?…
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17 May, 2008| Marketing, advertising... | Comments (0) @ 13:20

Making Money from 2nd and 3rd clicks with the Amazon Affiliate Progam

Yesterday Jeremy Shoemoney Twittered to tell me that the review that he wrote of the ProBlogger book generated 38 sales of the book through his Amazon affiliate link. He went on to say that he made money money from the other things that people then went on to buy after clicking through on the link.
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17 May, 2008| Marketing, advertising... | Comments (0) @ 13:01

blue 47

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17 May, 2008| Marketing, advertising... | Comments (0) @ 12:18

Free Pass to SES San Jose; Among New Prizes Added to the SEM Scholarship Contest

As previously announced, the third annual Search Engine Marketing Scholarship contest has begun and you have until May 23rd to submit your article for entry.
In addition to the great prizes a…
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17 May, 2008| Marketing, advertising... | Comments (0) @ 12:10

The Real Google Killer

No matter what your attitude towards the Google-Yahoo-Microsoft triangle may be, such a title definitely makes you ask yourself a few questions. “The Real Google Killer”, no question mark? Nope, not this time. Yes, the real Google killer is out there and it’s only a matter of time until the inevitable occurs.
Am I referring to Microsoft? Even if they’d be willing to invest a pretty penny in order to make that happen, they don’t have what it takes at this point. What about Yahoo!? Given the way things stand financially as far as this company is concerned, they are hardly in such a position. Maybe Ask.com? You’ve got to be kidding me!
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17 May, 2008| Marketing, advertising... | Comments (0) @ 11:32

We Won!

Last August I wrote about my new job at Patronpath. This has been a challenging 8 months at Patronpath but the business is proving itself over and over. Our first quarter was larger than last year and our clients have double-digit growth internally using our marketing and ecommerce solutions.
Last night, we won the M…
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17 May, 2008| Marketing, advertising... | Comments (0) @ 10:19

blue monster 2.0

[Click on image to enlarge/download/print etc.]

For those of you who don’t work at Microsoft, I played around with this new “Blue Monster 2.0″ logo. Feel free to print it out or whatever. Rock on. …
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17 May, 2008| Marketing, advertising... | Comments (0) @ 9:24

Books, blogs and Burma

crossposted to Snapshot Chronicles
We interrupt our discussion of blogger relations, good and bad, to bring you some news from around the blogosphere from friends new and old.
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First, from my good friend Yvonne DiVita. In addition to being one of the leading experts on marketing to women online, Yvonne runs Windsor Media Enterprises, a print-on-demand publishing company that guides authors through self-publishing process. This fall, they are going to put on a conference called …
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17 May, 2008| Marketing, advertising... | Comments (0) @ 9:07

corporate calcification

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17 May, 2008| Marketing, advertising... | Comments (0) @ 8:47

Not All PPC Clicks are Created the Same

Aaron Wall has an excellent explanation of why a click costs so much more on Google on average than a click for the exact same term on Yahoo. As he explains, it really comes down to the quality of the syndication partners Yahoo has partnered up with to display ads:

How Click Arbitrage & Dirty Ad Syndication Killed Yahoo! Search MarketingPut another way, a Yahoo! click for mortgage is worth the same $15 that it costs on Google, but it goes for less than $5 because Yahoo! forces advertisers to eat junk traffic too. If Yahoo! virtually killed off their syndication partnerships (at least all but the cleanest ones) their short term revenue might decrease, but their click values & click prices would sharply increase….
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17 May, 2008| Marketing, advertising... | Comments (0) @ 8:39

links for 2008-05-17

Ophcrack
Ophcrack is a free Windows password cracker based on rainbow tables. It is a very efficient implementation of rainbow tables done by the inventors of the method. It comes with a Graphical User Interface and runs on multiple platforms.
(tags: cracker p…
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17 May, 2008| Marketing, advertising... | Comments (0) @ 8:37

before

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17 May, 2008| Marketing, advertising... | Comments (0) @ 8:13

4d

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17 May, 2008| Marketing, advertising... | Comments (0) @ 8:08

big tits

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17 May, 2008| Marketing, advertising... | Comments (0) @ 7:44

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