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Username Squatting

As if it weren’t enough that buying a domain name requires all sorts of linguistic acrobatics, creating an account with popular social networks and other online utilities is starting to be taxing as well. Pages at myspace.com/McDonald’s, GAP, Applebee’s, IBM, X…
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 21:23
The Reality of Brand Authenticity

We don’t know the name of the first brand. What we do know is that up a grassy mountainside a few millennia ago, a big Norse farmer was getting a bit annoyed about having his cows stolen. In a fit of Viking desperation, he started to burn his initials into his cows to stop them being nicked. Brandr, the Norse word for fire, became our operative verb. An industry that would dominate marketing was born not from the desire to differentiate or connect with consumers, but from the simple need to mark ownership and origin.
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 21:01
Top 10 Uses of Twitter and Tools


The results of our poll on how Online Marketing Blog readers use Twitter are in. We had over 220 responses, which isn’t a bad sample considering this blog is fairly niche with a modest sized (and very smart) audience. Below I’ve listed the poll results and a few comments on each.
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 19:30
You’d probably open this Mail…

Today in my mail I received a blue envelope that had my name and address neatly printed on the front. The reply address was a P.O. Box but it still appeared handwritten. When I flipped the envelope over, it had the Hallmark seal on it. The curiosity got the best of me and I opened it to find a card with the following message:
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 19:25
You’ll probably open this Mail…

Today in my mail I received a blue envelope that had my name and address neatly printed on the front. The reply address was a P.O. Box but it still appeared handwritten. When I flipped the envelope over, it had the Hallmark seal on it. The curiosity got the best of me and I opened it to find a card with the following message:
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 19:25
YouTube Add ‘Insight’ Video Metrics

Google today announced that it has launched YouTube Insight - a tool for giving insight into who is watching your videos.

So today I logged into YouTube to see what information I could glean about the viewers of my videos. from the new stats. Here’s what I learned about who is watching my videos:

Across my Channel they are predominately male (64%) and in the 45-55 year old bracket (36%):

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  15 May, 2008| Marketing, advertising... | Comments (0) @ 18:54
Lou Reed Takes a Walk on the Sirius Side

Rock and Roll Hall of Famer Lou Reed is joining Sirius to host his own weekly radio show, beginning Saturday, May 17 at 6 pm, reports MediaBuyerPlanner.
Reed will co-host the show, Lou Reed’s New…
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 17:29
The Long Tail of Short Heads

Search Terms by ProductI’ve been trying to think of a way to illustrate the point I was trying to make in yesterday’s post about the value of “micro-short-tails”* and came up with this:

Theoretically, the bars on the map represent three products sold on a website. They vary in popularity with Product A being more popular in terms of both traffic (and revenue, in this case) than Product B or C. The horizontal access represents search terms, so the left side of the graph shows that some terms drive a lot more traffic than terms further to the right. A typical hockey stick style graph (this is based on real data).
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 17:09
Facebook Puts the Brakes on Google Friend Connect

Facebook was onboard with Google’s new Friend Connect - until they looked a little closer at how the technology works. Then they suspended Google’s access to Facebook.
On the Facebook Developer’s blog post “Thoughts on Privacy” it says:
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 16:03
Facebook Puts the Breaks on Google Friend Connect

Facebook was onboard with Google’s new Friend Connect - until they looked a little closer at how the technology works. Then they suspended Google’s access to Facebook.
On the Facebook Developer’s blog post “Thoughts on Privacy” it says:
“We’ve found that it [G…
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 16:03
Twitter As Art

Jenny Holzer
Jenny Holzer has spent a much of her lifetime using text in her art. She often uses it in public spaces such as street posters, plaques and projected onto buildings but recently she’s been applying her art to a different but yet very public medium: Twitter. Her infrequently updated Twitter feeds broadcasts messages such as ‘ …
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 15:16
Tha Bamba Chair

Bamba Chair
We caught the eco-conscious Bamba chair at the Brooklyn Design fair recently and it caught our eye as it’s an interesting example of how eco-consciousness can make a better product for us and the plaent. It comes in bamboo plywood or palm plywood and 100% aluminum which can be simply recycled. The cushion is natural talalay latex and the upholstery is natural and biodegrade. What’s fascinating is that the seat, back and arms are cut from the sides that support the chair and just snap together. The makers, EcoSystems, says that this approach nearly eliminates production waste for the structure of the chair and minimizing both the material needed and the size of the package for shipping.
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 15:09
Tha Bamba Chiar

Bamba Chair 
We caught the eco-conscious Bamba chair at the Brooklyn Design fair recently and it caught our eye as it’s an interesting example of how eco-consciousness can make a better product for us and the plaent. It comes in bamboo plywood or palm plywood and 100% aluminum which can be simply recycled. The cushion is natural talalay latex and the upholstery is natural and biodegrade. What’s fascinating is that the seat, back and arms are cut from the sides that support the chair  and just snap together. The makers, EcoSystems, says that this approach nearly eliminates production waste for the structure of the chair and minimizing both the material needed and the size of the package for shipping.
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 15:09
What Happens When Your Marketing Works Too Well?

It’s a good problem to have, right?
Well, not always.
Last week I pointed you all to Mike Stelzner’s video about making money with white papers. White papers are educational documents that contain “under the radar” persuasive elements that lead people to buy stuff, and Mike is a master at them.
There’s a lot of money in white papers… both for freelance writers and for small business owners. So the idea was that Mike would give out a lot of great free content about his background as a freelance white paper writer, and then offer a training course to a select group of people who wanted to know the insider secrets to writing and marketing white papers.
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 15:07
Facebook can’t Stomach Beer Pong

Ahhh. The time killing game of beer pong. For those of you who have never played beer pong (or have so severely lost that you no longer remember playing), this is truly a game of whit and fortitude.
All you need to play is a ping pong ball, plenty of beer, and a few cups. Team up, take turns throwing the ping pong ball at your opponents cups (filled with beer of course), and every time you land in the cup the opposing team drinks the beer.
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 15:06
Daily Search Forum Recap: May 15, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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  15 May, 2008| Marketing, advertising... | Comments (0) @ 15:00
Leadership in Games Is a Task, Not an Identity

by: Alex EperjessyThe title comes from the excellent Harvard Business Review article, Leadership’s Online Labs. The article gives an in-depth view of the similarities between leadership in business and in games.  While this is not the first time the subject is approached, the HBR article gives it the treatment it needs. And of course, gives the theory some weight…
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 14:37
Whiteboard Friday - Blogging for Higher Rankings

Posted by great scott!This week, Rand discusses a few essential strategies to consider when adding a blog to your site. If you want your blog to be readable, enjoyable, and able to generate links and traffic, give this installment of Whiteboard Friday a look.

SEOmoz Whiteboard Friday-Blogging for Higher Rankings …
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 14:34
SearchCap: The Day In Search, May 15, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web
From Search Engine Land:

Carl Icahn Makes His Move To Oust Yahoo Board, Which Has “Completely Botched” Microsoft Merger TalksAs Danny reported earlier, Billionaire investor Carl Icahn is making a proxy move to oust the Yahoo board in an effort to reignite takeover talks with Microsoft. Just a few minutes ago a press release was issued by Icahn explaining his intentions and rationale….
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 14:25
Linky Goodness, May 15

Today is the date that Gunnar Andersgaard first set foot on the soil of Dortugal.
What do you mean, I made that up? Hey, look, linky goodness!

Icahn really does haz Yahoo Board: Search Engine Land and SearchEngineWatch take a look at his statement and Yahoo’s response.
Today is r…
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  15 May, 2008| Marketing, advertising... | Comments (0) @ 13:09
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