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- NBCU’s ‘Epilepsy Hut’ Generates Mixed Reviews
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NBC’s unusual upfront garnered mixed reviews from the media crowd, reports MediaBuyerPlanner.
Some blamed the network for using the new format to distract from a weak programming slate, while others…
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 22:41
- What Is Acceptable For "People Search Engines?"
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Posted by Jane CoplandI don’t often get indignant about websites. Even bad ones. Sometimes I complain about what passes for Web 2.0 genius, but I have a problem with one particular site I’ve come across lately. I find Spock.com vaguely appalling.
Spock is a social networking / people search site which allows anyone to edit anybody else’s information. If you find that you’ve been added to the site, you can claim your profile and change your information. However, there is no guarantee that you’ll notice you’ve been added to the site. I only realised I’d been listed there when I received an email, alerting me to the fact that I had a profile there.
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 21:55
- Killer Competition: Will Your Brand Survive?
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In the beginning, choice was not a problem. When our earliest ancestor wondered "What’s for dinner?" the answer wasn’t very complicated. It was whatever animal in the neighborhood he could run down, kill, and drag back to the cave. Today you walk into a cavernous supermarket and gaze out over a sea of different types and cuts of meats that someone else has run down, killed, dressed, and packaged for you.
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 21:01
- The Art of Survival: An Interview with Jerry White
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Jerry White is the co-founder of Survivor Corps (formerly Landmine Survivors Newwork). His changed in 1984 when he lost his leg in a landmine explosion while visiting Israel. After this experience he has championed the cause of survivorship and became a leader in the I…
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 20:57
- You Can’t Blame InGrid for Trying. You Can, However, Resent It
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To prove to “wired” customers that it’s not the home security system of the past, CMO Fred Siegel of InGrid partnered with video site National Banana, whose online video offerings include stuff like “Gay 4 Obama” and “Spitzer Call Girl Resigns.”…
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 20:50
- Homebuilder Plays Matchmaker. Garsh, that’s So Hip.
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“Hey Adrants! I don’t know if you’d be interested or not, but this homebuilder is hip.” (Signed “anon.”)…
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 20:29
- Charismatic Guitarist Peddles for Ribs on Open Mic Night
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I’m not really sure what to say about “Spare a Rib” for KC Masterpiece (agency: DDB, SF)….
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 20:14
- Bidding for Dollars - Margin Dollars, That Is
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As the competition in search becomes more sophisticated refining tactics becomes more important than ever. For online retailers, bidding by margin is all but essential.Every firm has a different marketing objective: some look for maximum ROI, some are willing to spend to break even in hopes that future orders will drive the profit, others see search as a means of spreading the brand message.
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 19:39
- Honda Pilot Attracts Geeks … Just Not the Kind that Get Rich and Marry Models
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In specific, the Honda Pilot will steer you into the path of geriatric ballooning nudists, jetpack users and at least one guy trapped in a cement block….
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 19:29
- New Rules Added to Can Spam: Email Opt-Outs Must Be Honored in 3 Days
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The Federal Trade Commission (FTC) has issued four new rules pertaining to the Can Spam Act of 2003.
According to DirectMag.com, marketers will not be given safe harbor if affiliates violate Can Spam…
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 18:55
- NBCU’s ‘Epilepsy Hut’ Generates Mixed Reviews
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NBC’s unusual upfront garnered mixed reviews from the media crowd, reports MediaBuyerPlanner.
Some blamed the network for using the new format to distract from a weak programming slate, while others…
…
Fuente Original
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 18:41
- Quiznos tries to take a bite out of Subway
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When I first saw the latest Quiznos ads, I didn’t get it. Why were people eating $5 bills? Then I remembered the Subway’s Five Dollar Footlong campaign. Oh, OK. It’s an old-fashioned food fight!…
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 18:26
- Win one of 50 ProBlogger Books
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Want to win a copy of the ProBlogger book? ScribeFire is giving away 50 copies to people who sign up for their newsletter. More details here.
Also over at ScribeFire’s blog today is my latest guest post - How to Increase Page Views on Your Blog….
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 18:26
- Video Advocates Creation of Cannes Humanitarian Lion
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About a week ago, a video appeared on YouTube that advocates the creation of the Cannes Humanitarian Lion, an award honoring the agency which submitted the best idea and action plan to solve one of several pre-determined worldwide humanitarian issues….
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 18:05
- It Goes to Show: Video Games will Shrink Your, Uh, Manhood.
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Or possibly just turn it into a thumb….
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 17:18
- It Goes to Show: Video Games will Shrink Your Cock
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Or possibly just turn it into a thumb….
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 17:18
- Random poll: I need your input on BANNER AD SUPPORT dear adgrunts
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Heya, adgrunts.
It used to be that y’all hated banner as more than life itself. You told me so more than thrice.
It used to be pretty cool to just log in and not see them. It used to be that everyone reckoned it was a good idea to support a service with a coin or three to help it survive.
Now I wonder if things haven’t changed. Would you think it was cool to watch ads (as in, the collected commercials of the 42000 strong commercial archive) for FREE, if only there was a twenty second ad that you didn’t ask for, that you h…
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 16:03
- SearchCap: The Day In Search, May 13, 2008
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web
From Search Engine Land:10 Steps for Digg Success When You’re the Villain If you’re using Digg as a linkbaiting tool then you’re perceived as a villain. Everyone from Digg itself, to the community, to other self-proclaimed social media experts thinks you’re the bad guy. Even though good linkbait provides value to the community (because who doesn’t like remarkable content?), if they…
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 15:27
- Daily Search Forum Recap: May 13, 2008
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 15:18
- Comcast Speed Test for DOCSIS 3.0
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Today I had Comcast’s new DOCSIS 3.0 Business Class service installed at a home with 5 static IPs. The install went fairly smoothly (we had a bit of a scare in thinking we couldn’t get over 2Mbps but it all worked out in the end.) The nice thing about Business Class is that you get a Cisco 1800 series router, but the strange thing is that they still use the Scientific Atlanta router too (why not just use the 1800?)..
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13 May, 2008| Marketing, advertising... |
Comments (0) @ 15:02
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