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Gift Cards and Cash Most Popular Graduation Gifts

Gift cards (35.6 percent) and cash (56.8 percent) will remain the most popular graduation gifts, according to the National Retail Federation’s 2008 Graduation Consumer Intentions and Actions survey,…
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12 May, 2008| Marketing, advertising... | Comments (0) @ 23:30

Because It’s Obligatory for Moms to Be Like, ‘No, Don’t Get Me Anything’

I read somewhere that Mother’s Day is more important to mothers than any other holiday. And while we may suspect that’s true, moms are constantly trying to downplay it — which is a dirty trick you should never fall for….
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12 May, 2008| Marketing, advertising... | Comments (0) @ 23:02

Careful, Miracle-Gro, You’re Showing Your Age.

Maybe because it’s not hip to the existence of guerrilla gardening, Miracle-Gro is using ’70s pop and a catchy new slogan to staple a sense of cool to its plant food product….
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12 May, 2008| Marketing, advertising... | Comments (0) @ 22:41

Online Video Viewing Up 13% in March, Google Extends Market-Share Lead

In March, Google Sites once again ranked as the top US video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points form the previous month,…
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12 May, 2008| Marketing, advertising... | Comments (0) @ 22:05

Mobile Social Networking Growing in the UK, Facebook a Favorite

More than 4 in 10 UK mobile phone subscribers (44%) belong to an online social network - and 25% of those social networkers use their mobile phone for social-networking activities, according to…
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12 May, 2008| Marketing, advertising... | Comments (0) @ 22:03

DVR Owners - Moms Especially - Still Not Paying Attention to Ads

DVR owners say they generally ignore commercials on TV and the web, although they tend to watch more TV than viewers on average - and American mothers may be the biggest ad-skippers, according to a…
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12 May, 2008| Marketing, advertising... | Comments (0) @ 22:02

Gift Cards and Cash Most Popular Graduation Gifts

12 May, 2008| Marketing, advertising... | Comments (0) @ 22:01

On the subject of innovation

I was absolutely fascinated by this article in the NY Times. It reveals how the brain works and how habit patterns are literally carved into our brains in the form of neural pathways. It went on to describe the fact that we can significantly strengthen our mental capacity by consistently trying the same things in new ways and taking on altogether new challenges, which helps blaze new (parallel) pathways in the brain.
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12 May, 2008| Marketing, advertising... | Comments (0) @ 21:12

China’s Big Brand

According to that notable macro-economist Frank Zappa, you aren’t a real country unless you have a beer and an airline. It also helps if you have a decent football team and some nuclear weapons, he added, but at the very least you needed a beer.

Perhaps Western thinkers have exaggerated the influence of Mao on China and in doing so overlooked the influence of Zappa. For it is indeed a beer brand, Tsingtao, that will usher in the new era of Chinese capitalism.
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12 May, 2008| Marketing, advertising... | Comments (0) @ 21:01

Something You Probably Didn’t Learn in Poli Sci

Ads for Recount: The Story of the 2000 Presidential Election, are currently plastered all over NYC….
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12 May, 2008| Marketing, advertising... | Comments (0) @ 19:11

Here’s Something You Probably Didn’t Learn in Poli Sci

Ads for Recount: The Story of the 2000 Presidential Election, are currently plastered all over NYC….
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12 May, 2008| Marketing, advertising... | Comments (0) @ 19:11

Vespa Wheatpasted, fauxreel Projects, GOP Promotes Panic Drug, and Republican Goes Obama Way

- Check out the projections on the fauxreel website. Not quite sure what they’re all about, but watching people alter billboards at high speed can easily kill about four minutes. Without regrets….
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12 May, 2008| Marketing, advertising... | Comments (0) @ 19:03

Vesta Wheatpasted, fauxreel Projects, GOP Promotes Panic Drug, and Republican Goes Obama Way

12 May, 2008| Marketing, advertising... | Comments (0) @ 19:03

Avoid getting taken Hostage by your Developers

This weekend I started up a conversation with a local artist who has been assisting her boss with the management of a couple of web applications her boss owns.
The conversation took a turn and some venting went on about paying weekly development fees without seeing any progress with the developer they’ve been working with. Now the developer wants to charge them another lump sum fee to complete the project as well as a weekly maintenance fee to cover other requests. It gets worse.
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12 May, 2008| Marketing, advertising... | Comments (0) @ 18:45

Video Advocates Creation of Cannes Humanitarian Lion

About a week ago, a video appeared on YouTube that advocates the creation of the Cannes Humanitarian Lion, an award honoring the agency which submitted the best idea and action plan to solve one of several pre-determined worldwide humanitarian issues….
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12 May, 2008| Marketing, advertising... | Comments (0) @ 18:05

The Beginner’s Guide to Getting Your Foot in the Door

Posted by Danny DoverAbout two weeks ago Rand and Scott posted a Whiteboard Friday explaining how to get an SEO job. I think it is a great resource for SEOs who already have a lot of experience, but what about those who don’t? How are the inexperienced supposed to get their first job at an internet technology company? The following is how I did it.
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12 May, 2008| Marketing, advertising... | Comments (0) @ 17:05

The Beginnerâ??s Guide to Getting Your Foot in the Door

Posted by Danny DoverAbout two weeks ago Rand and Scott posted a Whiteboard Friday explaining how to get a SEO job. I think it is a great resource for SEO’s who already have a lot of experience, but what about those who don’t? How are the inexperienced supposed to get their first job at an internet technology company? The following is how I did it.
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12 May, 2008| Marketing, advertising... | Comments (0) @ 17:05

A Future Entrepreneur’s View of Google?

I voted for What if a Fish Swallowed Google, the Doodle 4 Google Contest entry by West Virginia elementary school student Sean Staats. Surely he’s related to Jason Calacanis …
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