Positioning A Follower

Second-place companies often are late because they have chosen to spend valuable time improving their product before launching it. As my former partner Al Ries and I wrote in Positioning: The Battle for your Mind, it is better to be first and establish leadership.

If a product is not going to be first, it then must find an unoccupied position in which it can be first. At a time when larger cars were popular, Volkswagen introduced the Beetle with the slogan "Think small." Volkswagen was not the first small car, but they were the first to claim that position in the mind of the consumer.
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 21:01

What do you know?

Three years ago, I published this list, which was very much a riff, not a carefully planned manifesto. It has held up pretty well. Feel free to reprint or otherwise use, as long as you include a credit line. I’ve added a few at the bottom…

What Every Good Marketer Knows:

Anticipated, personal and relevant advertising always does better than unsolicited junk.

Making promises and keeping them is a great way to build a brand.

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  10 May, 2008| Marketing, advertising... | Comments (0) @ 13:22

Should you add Keywords to the Name Field when you Leave Comments on a Blog?

This weekend is a weekend for discussion here at ProBlogger and I’m posting some questions submitted by readers via Twitter.
jophllips asks:
“should you add keywords to the name field when you leave comments”…
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 12:39

Minnebar: State of the State: Technology in Minnesota - Panel Discussion

Jamie Thinglestad (Dow Jones), Robert Stephens (Geek Squad), Dan Grigsby (Unpossible), Douglas Olson (Microsoft), Matthew Dornquast (code42), Michael Gorman (Split Rock Partners)
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 12:34

Add a Twitter Icon to your Blog

I don’t spend as much time as I’d like to on Twitter, but it really has established itself as a great tool - with many different uses. One of those uses for me is utilizing it to announce my posts automatically so any of my followers know when I’ve published on my blog. It’s automated utilizing the T…
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 12:08

The Power Plant

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  10 May, 2008| Marketing, advertising... | Comments (0) @ 11:03

Minnebar: Consulting for Fun and Profit with Jon Dahl

Jon Dahl of Slantwise Design presented at Minnebar on “Consulting for fun and profit”
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 10:59

"fred 43": work in progress- day one

[Click on image to enlarge etc.]

Like they say, when you fall off your horse, the first thing to do is get right back on it.

After Fred 42 died earlier today, I got right back to work. Behold “Fred 43″. It’s been a busy morning, to say the least.
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 10:00

Minnebar: Intro to iPhone Development with Jesse O’Neill-Oine

Jesse O’Neill-Oine from Refractr presented on development for the iPhone at Minnebar.

O’Neill-Oine opened by explaining how he was turned onto iPhone development: “I’m into iPhone development because I frickin’ love my iPhone.” This seemed to be a shared perspective among the audience.
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 9:57

Does Microsoft Expect to Be Believed?

I’m sure it comes as no surprise that everyone and their dog is talking about the fact that Microsoft is “officially” not interested in Yahoo! but it this actually a scenario people believe? Given the way things have unfolded up until this point, I’d definitely say that it is not the case.
Basically, we have two big companies playing cat & mouse and that’s about it. As I’ve mentioned on one of my previous guest posts here on MarketingPilgrim, we have two companies, one willing to buy at the right price and one willing to sell at the right price. And, since they seem to be unable to reach an agreement as far as that price is concerned, guess what they will do?
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 9:47

r.i.p "fred 42"

I’m sorry to report the sad news of the premature death of my good friend, “Fred 42″.

This happened earlier today, when my pen exploded.

It happens.

All is not lost. I already have a New Evil Plan. Hurrah! I’ll let you see it when it’s ready.
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 9:15

Facebook Borrowing $100 Million for More Servers

Facebook is borrowing $100 million to accommodate growth on the site. The money, from venture loan firm TriplePoint, brings the amount raised to around $350 million.
The site has grown quickly and needs around 50,000 more servers to handle the load. Facebook has over 70 million active users and around 109 million monthly visitors.
A…
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 9:13

Minnebar: Bex Huff on Communication for Geeks

Bex Huff spoke on the subject of Communication for Geeks in a opening session at Minnebar.

The majority of software projects fail, and communication breakdowns are responsible for a large share of the failures.
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 9:04

Branding Won’t Replace SEO It Will Enhance It

Greg makes my point for me at the end of his post: How Branding Will Replace SEO.

Also, since many customer conversations take place online, your inbound link profile will improve as will your traffic and conversion rate. And by the way, so will your SEO.

I’d like to start out by focusing on why I disagree with Greg, but I also want to point out why I also approve conceptually with what Greg is saying….
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 8:53

Brand Tags - Crowdsourcing Brand Perceptions

by: Karl LongMy good blogging friend and burrito fiend Noah Brier has created and interesting tool called Brand Tags. Essentially visitors to the site are shown a page with a brand on it and asked to tag it with the first word that comes to mind. Brand Tags then shows “tag clouds” with all the words people have typed, the bigger the word the more people typed that word, simple really and the results are going to be fascinating. Even in this early stage some trends are emerging.
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 8:48

links for 2008-05-10

oEmbed: An Open Format for Embedding Media - ReadWriteWeb
oEmbed is a newly released spec from Cal Henderson (of Flickr), Mike Malone and Leah Culver (of Pownce), and Richard Crowley (of OpenDNS) that allows web sites to quickly and easily embed media when a user posts a link directly to that resource.
(tags: e…
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 8:37

Steve Yastrow on the WE Relationship

I love the premise from Steve Yastrow’s recently-published book, WE: The Ideal Customer Relationship. In the opening chapter, Yastrow writes …Relationships have become power differentiators. Customers can’t tell is your product is better than your competitor’s product, but they can tell if they have a better relationship with you than with your competitor.
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 7:30

Migrating your Blog Between Platforms: Pitfalls and Consequences

Today’s guest post is by from Swade from Trollhattan Saab. In it he tells his story of migrating his blog from one blog platform to another.
I’m almost willing to guarantee that anyone who’s been blogging for more than a year has contemplated migrating from one content management system (CMS) to another at some point. The grass always seems greener on the other side.
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 7:05

Drench – Thunderbirds/Brains (2008) 1:30(UK)

read more…
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 5:50

Time Cover by Euro RSCG junior creatives.

Go to the The TIME 100 special issue to see the series of special issue covers designed for TIME by a handful of acclaimed graphic designers, and a few jammy junior creatives at Euro RSCG New York. Who said that juniors never get to do anything fun?

Euro RSCG was the lone ad agency involved in this project, which also includes cover designs by Neville Brody, Chip Kidd and James Victore. So what did Euro do? Cut horizontal stripes of the faces of each of the top 100 people profiled by TIME this year and put them back together again. Cute.
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  10 May, 2008| Marketing, advertising... | Comments (0) @ 4:42

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