Facebook Soups Up Security, Partners with 49 Attorneys General

To buttress users against inappropriate conduct and content, Facebook has joined ranks with 49 Attorneys General.
“Building a safe and trusted online experience has been part of Facebook from its…
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  8 May, 2008| Marketing, advertising... | Comments (0) @ 23:53

Microsoft Creeps Up Facebook’s Skirt; Yahoo Suitors Drop Like Flies

A source for the Wall Street Journal claims Microsoft has asked Facebook whether it is interested in selling.
Last year, Microsoft purchased 1.6 percent of Facebook for $240 million.
Microsoft’s…
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  8 May, 2008| Marketing, advertising... | Comments (0) @ 22:49

Conversations with People that Did Not Win One Show College Competition

Tonight was One Show’s College Competition. Schools nationwide turned in their best student work for a handful of categories. Print and design generated 376 and 374 entries, respectively….
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  8 May, 2008| Marketing, advertising... | Comments (0) @ 22:23

Conversations with People that Did Not Win the One Show College Competition

Tonight was One Show’s College Competition. Schools nationwide turned in their best student work for a handful of categories. Print and design generated 376 and 374 entries, respectively….
Fuente Original

  8 May, 2008| Marketing, advertising... | Comments (0) @ 22:23

Snapple: Branding Lessons for All

Almost 40 years after Cadbury and Schweppes joined forces, the two are once again going their separate ways. Cadbury plc made its modest debut as a pure confectionery manufacturer on the FTSE last week. This week sees its former beverage business listed in New York as DPSG - Dr Pepper Snapple Group.

Students of brand management will no doubt be familiar with one of the key brands in the DPSG portfolio - Snapple. To study Snapple is to study the very history of modern consumer branding.
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  8 May, 2008| Marketing, advertising... | Comments (0) @ 21:01

Agency Leadership Advice

Nine years ago, when I knew I was going to become CEO of this company, I spent three days with its legendary founder, David Ogilvy, at his château in France. It was March, it was cold and rainy, and we spent the entire time indoors talking about the business. At one point I asked him a question point-blank: David, if you were going to say one thing to me, what would it be? He didn’t hesitate in his response. No matter how much time you spend thinking about, worrying about, focusing on, questioning the value of, and evaluating people, it won’t be enough, he said. People are the only thing that matters, and the only thing you should think about, because when that part is right, everything else works.
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  8 May, 2008| Marketing, advertising... | Comments (0) @ 21:01

Converse Creative Director On Identity & Canvas

Nice interview over at Coolhunting with Scott Patt, Creative Director at Converse. Here are some highlights.
Scott Patt on Converse as an iconic entity:
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  8 May, 2008| Marketing, advertising... | Comments (0) @ 19:56

Converse Creative Director Scott Patt Speaks with Coolhunting

Nice interview over at Coolhunting with Scott Patt, Creative Director at Converse. Here are some highlights.
Scott Patt on Converse as an iconic entity:
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  8 May, 2008| Marketing, advertising... | Comments (0) @ 19:56

Google Maps Adds Pictures & Explore Feature

Some users like Mathiew Ingram noticed that Google has now added images from Picasa and Panoramio into the bar beside their maps.

Click to continue reading…
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  8 May, 2008| Marketing, advertising... | Comments (0) @ 17:27

Agency + Client = Superhero Link Building Team

Two heads are better than one. How many times have we all heard that in our lives?  When having a brainstorming session, it helps to bounce ideas off of one another to generate the best possible solution. Even when saving the world, is it always important to have a sidekick. Or a team of sidekicks.

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  8 May, 2008| Marketing, advertising... | Comments (0) @ 16:51

Whiteboard Friday - Sharing Content for Fun & Profit

Posted by great scott!This week Rand fields another reader inspired topic: Why share content that could possibly be used by your competitors?

There are several reasons including Attention, Authority, Credibility, Scalability and Marketing. Watch the video to learn the thought behind how sharing your ideas and content can help you out in all of these areas.

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  8 May, 2008| Marketing, advertising... | Comments (0) @ 16:34

Google AdWords Adds Landing Page Load Time Metric To Reports & Launching Mid-June

As expected, Google has announced that landing page load time will become a quality score factor in Google AdWords starting mid-June.

In preparation for that launch, Google has started showing advertisers their metrics for the landing page load time for each keyword’s landing page. Here is a picture of what an okay landing page load time score would look like:
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  8 May, 2008| Marketing, advertising... | Comments (0) @ 16:02

One Show: Advice from the Father of Joe Isuzu, Advertising’s Most Beloved Liar

Jerry Della Femina, founder of Della Femina Travisano & Partners, reminds me a lot of the iconic ads he sprinkled in the landscape of TV Land’s past….
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  8 May, 2008| Marketing, advertising... | Comments (0) @ 15:50

Vyew Update

In 2006 I wrote about Vyew and asked the obvious question: “Does the world need another web conferencing product?” I guess the answer is “yes” because the company is now profitable and has 100,000 registered users.
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  8 May, 2008| Marketing, advertising... | Comments (0) @ 15:33

Daily Search Forum Recap: May 8, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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  8 May, 2008| Marketing, advertising... | Comments (0) @ 15:00

Linky Goodness, May 8

Ten brownie points to anyone who can make up a great song about Linky Goodness!

Don’t worry, this one has pretty pictures. You know, if regression lines and scatterplots count as pretty. Why Don’t We Read on the Web?
Google says goodbye, you say, “Hello? What was that?” Picasa’s photo sharing service, to be discontinued on the 15th.
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  8 May, 2008| Marketing, advertising... | Comments (0) @ 14:46

Sheetal Mehta - Goodson Does Lunchtime Chats

by: Scott GoodsonI have been interviewing a select group of people who impress me and who are doing their own thing in their own way. Stanley Hainsworth, Creative Director of Starbucks, Kerri Martin, and Lee Daley, former dude from Manchester United. I’ve been calling it Goodson Lunchtime chats.

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  8 May, 2008| Marketing, advertising... | Comments (0) @ 14:29

Consumer Gadgets Needs To Think Sustainability Seriously

by: Idris MooteeIn two weeks (May 19), Material ConneXion and Li Edelkoort partner to bring to life LEFT/BRAIN/RIGHT, an event on the greening of architecture and design. The event will discuss the sustainable materials and technologies that are transforming design today and tomorrow. In Greening Perspectives 2010, trend forecaster Li Edelkoort will offer an emotional and human perspective on how green thinking is changing the way we perceive ourselves and the world around us.
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  8 May, 2008| Marketing, advertising... | Comments (0) @ 14:18

Mobilizing Generation 2.0

by: danah boyd Ben Rigby and Rock the Vote have put together a book for activists, politicos, and organizers called "Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0." …
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  8 May, 2008| Marketing, advertising... | Comments (0) @ 14:10

MySpace Wants to be your Profile Host

Each time you sign up for a new site you create a profile which is unique to that site. You’ve got to upload a picture and fill everything out. It’s a pain to keep up with it all, which is why I haven’t yet added my picture to my Digg or LinkedIn profile.
MySpace has launched the Data Availability initiative which can make MySpace your home base for profiles. With this new initiative you’ll be able to integrate elements of your M…
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  8 May, 2008| Marketing, advertising... | Comments (0) @ 14:03

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