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Coca-Cola zero Game

“Experience football as it should be”…
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 23:18
Media, Entertainment Execs: Digital Is the Future - but How to Get There?

Media and entertainment companies are in broad agreement on the way the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years - but execution…
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 22:05
Big Jump in Online Radio Listening at Work

The portion of American workers who are choosing to listen to radio at work via the Internet as opposed to through a traditional radio receiver grew dramatically from 2007 to 2008, according to data…
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 22:04
Online Advertised Job Vacancies Fall Sharply in April

In April there were 3,649,900 online advertised job vacancies, a 16.4 percent decline from the April 2007 level - and the second consecutive month of year-over-year declines - according to The…
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 22:02
Mother’s Day 2008: Men Will Spend More Than Women

Men intend to spend more than women this year on Mother’s Day, reporting an anticipated average “spend” of $170 compared with women’s $110, according to a Brand Keys survey, writes MarketingCharts….
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 22:01
Shots from the One Club Student Exhibit

On Monday night I hit One Club’s 14th Annual Student Exhibition. Buzzing from a bottled cola high, creatives-in-training hovered from display to display, murmuring competitive remarks….
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 21:23
Sorry Marketers, You Can’t Go Up

Zale’s, the king of middle-market jewelry, tried to sell more expensive jewelry. They had little success.

Wrangler, a brand that sells $15 dollar jeans at Wal-Mart, tried to sell $190 jeans at Barney’s. They had little success.

Wal-Mart launched a marketing effort to sell more higher-priced merchandise as a way to get business from Target. They will have little success.

What these companies fail to understand is that it is exceptionally difficult to take a well-established brand up in price or value. The automobile people have a long history of failure in this regard.
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 21:01
M.I.A. Launches Clothing Line

MIA_Clothing_LineOne of our favorite musical artists, British Sri Lankan M.I.A., has just released her own clothing line (also called M.I.A.). The singer/DJ/musician is known for wearing bold, bright-colored outfits, and her eponymous clothing line will of course reflect her own personal style. She explains:
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 20:01
A Game of He said, Yang Said

The New York Times reported today that in an interview, Yahoo’s CEO and co-founder, Jerry Yang, claimed that Microsoft pulled it’s bid for his company after Yahoo counter offered the software giants previous bid.
This is in direct contrast to claims by Steve Ballmer and Microsoft’s advisers, that stated that the bid was pulled due to Yahoo’s unwillingness to counter, and Mr. Yang and his board’s decision to settle on a price of $37 a share their ultimate refusal to budge.
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 18:56
AdSense Problems? - Check out the Known Issues Page

If you’re an AdSense publisher and are noticing problems with your account (like today when most publishers reports are showing stats that are much lower than normal) then you might want to bookmark the AdSense Known Issues page which is being used by AdSense to update publishers on the issues and problems that they are aware of and what they are doing about them.
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 18:16
10 Clear Questions for the Engines that Deserve Some Answers

Posted by randfishOver the past few days, I’ve seen a lot of questions in our Q+A section and across the blogosphere that suggest it’s time for some direct answers from the search engines on major issues that affect business practices, consulting and website building. Here are the ones I believe are in desperate need of straight responses:

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  6 May, 2008| Marketing, advertising... | Comments (0) @ 17:50
Feel Great Naked: Confidence Boosters for Getting Personal

Naked
By Sonia Simone
One of the underlying themes from last weekend’s SOBCon was putting more you into your work. There are literally hundreds of millions of blogs out there, with more starting every day. In a sea of competition, you’ve got to capitalize on what makes you unlike anyone else.
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 17:23
The Elevator Pitch Is Dead. Introducing The Twitpitch


The landscape of corporate public relations is changing fast. First the press release died and we told you how to write a press release for the social media audience….
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 16:35
Before Hanging Yourself with that Apple Extension Cord, Consider the Park Lane

I think I’m on suicide watch at Helmsley’s Park Lane Hotel….
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 16:12
Crave the Early Days of Google? Join Facebook

Another Google exec has decided to leave Google to join Facebook. This time it’s Elliot Schrage, vp of global communications and public affairs. He’ll become the vp of communications and public policy at Facebook. He was at Google for two years.
The funny part is how quickly he got on Facebook and started sharing the news. Like the COO hire, this is a strategic hire for Facebook as they try to follow in Google’s stock price footsteps. If enough early stage Google employees go to Facebook they just might be able to recreate that early Google startup feel.
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 16:00
Delta’s Innovative Airplane Seats

Delta to install “Cozy Suite”, better designed coach seating
Delta are introducing a new design for their international coach seating, scheduled to roll out in 2010. The staggered design, called “Cozy Suite” adds 2 inches of extra leg room and makes it easier for the window passengers to get to the aisle (without trampling all over your neighbors). The addition of the wrap around head rest also provides a much needed alternative to the nearest stranger’s shoulder.
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 15:05
SearchCap: The Day In Search, May 6, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web
From Search Engine Land:

Search Month: April 2008 Search News, In ReviewSearch Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It’s also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from April 2008, then a major story for various search topics along with…
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 15:05
Daily Search Forum Recap: May 6, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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  6 May, 2008| Marketing, advertising... | Comments (0) @ 15:00
Behance’s Creative Index

Creative Index
Behance has introduced Creative Index as a site for creative professionals to find work, connect with each other and share portfolios. The free profiles are pretty easy to set up and the interface makes searching simple. We like that the site’s definition of creative professional is very inclusive; categories ranging from advertising, graphic design, illustration to acrobatics, costume design and ice sculpture can be found on the site.
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 14:13
Time Out Chocolate

Agency: Shalmor Avnon Amichay / Young & Rubicam, Tel Aviv
Chief Creative officer: Gideon Amichay
Creative director: Yoram Levi
Head Creative group: Nadav Pressman
Copywriter: Shushu Spanier
Art Director: Tal Ben-Ari
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  6 May, 2008| Marketing, advertising... | Comments (0) @ 14:05
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