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I’ve been keeping an eye on Hey! Nielsen (lovely name, but the way), a place for TV fans to voice opinions about TV programming that o…
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5 May, 2008| Marketing, advertising... | Comments (0) @ 23:33

Duncan Riley talks about His Experience with TechCrunch and Future Directions

Good interview over at BlogHerald with Duncan Riley who today finishes up as a blogger at TechCrunch.
The ground covered in the interview is great listening - from how he landed the TechCrunch job, to what it’s like to dealing with the email on such a position, to dealing with trolls in the TC comments, to work/life balance, to working with video, to what he’s doing next (starting a new website at …
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5 May, 2008| Marketing, advertising... | Comments (0) @ 23:32

The Accuracy of Web Analytics

When it comes to marketing everyone is out to compose the most compelling message possible and then measure an audience’s reaction to that message. The question then becomes are measuring the tools that web marketers use reliable? I think the general consensus is that many of the tools that rely on Java Script are less reliable than marketers would like them to be.
S…
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5 May, 2008| Marketing, advertising... | Comments (0) @ 22:14

Yahoo Adds SearchScan Alerts to "Risky" Search Results

Yahoo Search has begun a partnership with McAfee, Inc. to provide SearchScan, which uses McAfee’s SiteAdvisor technology to flag URLs it deems "risky" in the search results. Results are flagged with the type of danger below the title. This new feature is primarily aimed at preventing spyware and other malicious software from being downloaded on searchers’ computers as well as at preventing searchers from falling victim to sites that employ spammy email tactics.
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5 May, 2008| Marketing, advertising... | Comments (0) @ 22:00

Yahoo! Adds Alerts to "Risky" Search Results

Yahoo! Search has begun a partnership with McAfee, Inc. to provide SearchScan, which uses McAfee’s SiteAdvisor technology to flag URLs it deems "risky" in the search results. Results are flagged with the type of danger below the title in the search results and is primarily aimed at preventing spyware and other malicious software from being downloaded on searchers’ computers as well as at preventing searchers from falling victim to sites that employ spammy email tactics.
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5 May, 2008| Marketing, advertising... | Comments (0) @ 22:00

The Future of Consumer Behavior

A typical 21-year-old has played 5,000 hours of computer games, exchanged 25,000 emails, SMSs and chat messages, has used a cellphone some 10,000 times and spent 3,500 hours online. Surprised? Well that’s your future consumer.

When I conducted the ‘BRANDchild’ research for my book of same name – the world’s largest study on kids and their relationship with brands - one of the results which took me most by surprise was the number of channels kids are able to handle at the same time. Where adults are able to manage 1.7 media channels at the same time, say, watching TV and reading a magazine, kids can give attention to an astounding 5.4 channels at the same time. To illustrate this multi-tasking, they can watch TV, send SMS messages, surf the net, chat on MSN, listen to music and even devote 0.4 of their simultaneous communications repertoire to homework.
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5 May, 2008| Marketing, advertising... | Comments (0) @ 21:03

Commercial Parodies Get Spotlight

Ooo, ooo, ooo! Who doesn’t love a good parody ad?…
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5 May, 2008| Marketing, advertising... | Comments (0) @ 19:12

Yet Another Nippleless Ad Messes With Nature

From favorite new site, Photoshop Disasters, comes this oddity….
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5 May, 2008| Marketing, advertising... | Comments (0) @ 18:55

Google Spam Illuminates the Algo’s Reliance on Domain Authority

Posted by randfishTry a few searches with me…
Buy Viagra

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…
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5 May, 2008| Marketing, advertising... | Comments (0) @ 17:00

New Guru Review

A few years ago I linked an article titled, GURU NATION. The article shed light on the Guru Scene from the egos to the economics. Interesting read.

The Wall Street Journal has revisited the Guru Scene for 2008….
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5 May, 2008| Marketing, advertising... | Comments (0) @ 16:55

Five New Twitter Tools You Should Know

Right along with Facebook, YouTube and blogging, Twitter is one of the most often written about social media communication tools. (Follow me @leeodden) We’ve run polls about how people use Twitter as well as aggregated tips from the Twitter community …
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5 May, 2008| Marketing, advertising... | Comments (0) @ 15:59

"fred 42": work in progress- day one

[Click on image to enlarge etc.]

Today, once I had finished with work for the day, I decided to start on a a new drawing. 18 x 24 inches. Pencil and pen & ink on paper. Working Title: “Fred 42″ [I’ll explain the title at a later date].

So far I’m having a blast. We’ll see where this all takes me. I have no idea how long it’ll take me to complete, but I’ll let you know when it happens. Rock on. …
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5 May, 2008| Marketing, advertising... | Comments (0) @ 15:48

NBC “Unpulls” YouTube Clips

Back in October, NBC took its popular, officially-sanctioned clips off YouTube in favor of their coming Hulu. I (and many others) derided the decision:

[I]s it really wise to pull your content from the most popular video site online to put it on your own untested, unproven and apparently behind-schedule video site? On the Internet, you have to go where the people are—it’s not an ‘if you build it, they will come’ world anymore.
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5 May, 2008| Marketing, advertising... | Comments (0) @ 15:41

Amazon Sues NY Over Taxes; Are Affiliates ‘Affiliated’?

We’ve all used Amazon before—but if you’re living in New York, a new(ish) law says you’ll have to pay New York sales taxes on purchases from the Seattle-based Internet retailer. Don’t worry, New Yorkers, you’re not the only one incensed: Amazon is already challenging the law.
Reuters …
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5 May, 2008| Marketing, advertising... | Comments (0) @ 15:27

Daily Search Forum Recap: May 5, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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5 May, 2008| Marketing, advertising... | Comments (0) @ 15:00

Our top five articles from April 28 - May 4, 2008. Results are based on Google Analytics and in order of overall page views:

Vice Magazine Global Trend Report ‘08 - Orli Sharaby
Review: The Auto Trends of 2008 - Dave Pinter
T…
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5 May, 2008| Marketing, advertising... | Comments (0) @ 14:58

I Saloni Attendees Up 29%

While we all might be wondering whether a downturn could affect our jobs, the rise in number of folks who attended the recent S…
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5 May, 2008| Marketing, advertising... | Comments (0) @ 14:32

Flare: Living Skin Facade

Flare_Webhead_L.htmlHot on the heels of the zero-enegry GreenPix media wall, comes Flare - a more analog solution to pixelated building walls. Flare is a ‘kinetic ambient reflection membrane’ that allows a building to express, communicate and interact with its environment.
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5 May, 2008| Marketing, advertising... | Comments (0) @ 14:21

SearchCap: The Day In Search, May 5, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web
From Search Engine Land:

Facebook Search Box Is Low-Hanging Fruit For MicrosoftNow that the Microsoft play for Yahoo appears to be over (appears to be), everyone and their grandparents are speculating about what Microsoft and Yahoo are going to do now. One quick thing that Microsoft could do to increase its potential reach in search is encourage Facebook to put a…
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5 May, 2008| Marketing, advertising... | Comments (0) @ 14:01

Maker Faire: Stuff Geeks Like

I went to the Maker Faire in San Mateo this weekend. I had no idea these things are so popular–so much so that I gave up the first time and returned in the early evening when there was more parking and a shorter ticket line. Think: Macworld Expo meets Burning Man meets MythBusters meets Woodstock. Here are a mere fifty pictures to show you what you missed. One thing is for sure, the Faire could keep S…
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5 May, 2008| Marketing, advertising... | Comments (0) @ 13:44

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