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Louis Vuitton angry about Darfur campaign

Danish designer Nadia Plesner needs your help.
Louis Vuitton is angry about her Darfur campaign. Be so kind to blog about it.

Read the whole story at O…
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4 May, 2008| Marketing, advertising... | Comments (0) @ 23:00

Bookmarkable Advertising

Last week’s news about Rolling Stone and Men’s Health running promos where readers are invited to snap images of ads and send them in reminded me of a draft that I’ve been kicking around for a few months about bookmarkable advertising. It’s not finished or polished but, I hope, useful for something. Also, between now and when I had first started writing this, I heard about a “grabbable” banner format offered by one of the large networks. I couldn’t find any references or samples, but if you know something, please d…
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4 May, 2008| Marketing, advertising... | Comments (0) @ 22:37

Application Economics

From my recent column in Adweek:

"Some
kid comes up with the next YouTube, Facebook or mobile platform,
and most advertisers want to figure out how to market on it.
Instead of designing and developing useful applications that could
give brands the opportunity to insert themselves meaningfully into
our lives, we get cutesy but useless "Sprite Sips" on Facebook,
ubiquitous banners in all shapes and sizes and microsites that you
won’t likely return to. And I’m talking about digital advertising
– never mind traditional."
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4 May, 2008| Marketing, advertising... | Comments (0) @ 22:22

More Women Than Men on Social Networks, Have More Friends Than Men Do

More women are on social networks and on average have slightly more “friends” than do men, even though men tend to be more focused on acquiring “friends” than building relationships with them,…
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4 May, 2008| Marketing, advertising... | Comments (0) @ 22:03

Coldplay Free Single Propels Its Website to No. 1 among Bands and Artists

US visits to Coldplay.com increased 1,800% since the band’s new single, Violet Hill, was released for free online, Hitwise said after comparing the daily US visits for April 29, 2008 versus April 27,…
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4 May, 2008| Marketing, advertising... | Comments (0) @ 22:02

Health Plan Satisfaction Varies Starkly from Region to Region

Health plan performance across the US varies widely among some insurers, and just 45% of plan members report fully understanding how to use their insurance coverage and member services, according to…
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4 May, 2008| Marketing, advertising... | Comments (0) @ 22:01

Why Brands are at a Premium

Sometimes big brands surprise you. Take Burger King, for example - its sudden aspiration for luxury led it to declare plans to launch the world’s most expensive burger, featuring Kobe beef and an £85 price tag, as recently revealed in Marketing.

Burger fans aren’t the only ones treating themselves to a slice of luxury. Despite pet numbers being almost flat in the UK in 2008, the pet care and pet food categories continue to show robust growth as owners treat their pets like humans. High-priced, luxury pet foods have driven up prices, even if the amounts being bought remain the same.
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4 May, 2008| Marketing, advertising... | Comments (0) @ 21:01

Oh Behave! – Hidden Forces that Shape Irrational Behavior

When marketers design a marketing campaign – we typically design them for “rational” buyers. But do buyers ever act rational?And what about us?When we make decisions we think we’re in control and making rational choices. But are we?Dan Ariely a faculty member at MIT’s Sloan School of Management and member of the Media Lab has launched a book called Predictably Irrational and the blog by the same name dedicated the study of behaviors. His work is fascinating and enlightening for all marketers….
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4 May, 2008| Marketing, advertising... | Comments (0) @ 18:57

StartupIndex: A Great Resource for Canadian Startups

The guys behind StartupNorth and a number of other initiatives, have recently launched StartupIndex, which they describe as, “…a free, community-based index of technology startups and investors in Canada.”…
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4 May, 2008| Marketing, advertising... | Comments (0) @ 17:37

Photography 101 with Paul D’Andrea

Paul and I met when I worked at ExactTarget. As with many gifted developers, Paul has a creative, artistic side as well. His passion is photography. One of Paul’s photos of a Coyote in a local cemetery is in this month’s Indianapolis Monthly Magazine….
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4 May, 2008| Marketing, advertising... | Comments (0) @ 17:19

What Do You Most Want to Learn About Blogging? [POLL]

I get asked a lot of questions about blogging but every now and again I like to run a poll to help me prioritize your needs. So this week’s ProBlogger poll is all about refining and ordering your needs.

I’ve taken the 9 most common topics that I’m asked about and have listed them in a poll. What I’d love to invite you to do is to tell me which of them you want to learn about the most. Most of us want to learn about more than one but if it was just one which would it be?

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4 May, 2008| Marketing, advertising... | Comments (0) @ 16:45

Writing tips for Marketing and Branding - from SOBCon

I was at SOBCon ‘08 in Chicago this weekend and have met some amazing people!
Decided I couldn’t avoid Twitter anymore. I’m at http://twitter.com/cmcbrown
The session Saturday was so packed full of ideas that inspired me and lightbulb moments that my brain was numb by the close of the session.
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4 May, 2008| Marketing, advertising... | Comments (0) @ 15:26

Building a Better Spam Detector

Posted by Nick GernerA couple of weeks ago the AIRWeb held its 2008 conference. After seeing Dr. Garcia’s post on the conference I was going read the papers and provide a high-level overview of some of the papers. However, after I saw that they were holding a web spam competition, my interests headed in a different direction. At the risk of raising Dr. Garcia’s ire (a m…
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4 May, 2008| Marketing, advertising... | Comments (0) @ 14:56

SOB Con ‘08 at the Orb!

SOB Con ‘08 at the Orb!
Originally uploaded by cmcbrown
SOB Con ‘08 at the Orb on Friday May 2nd before the boat ride.
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4 May, 2008| Marketing, advertising... | Comments (0) @ 13:48

Shouldn’t Every Employee be a Brand Ambassador?

by: David PolinchockI was doing an interview for a new book about experiential marketing and I was asked about the importance brand ambassadors. My response was that while they were certainly very important when you were doing marketing e…
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4 May, 2008| Marketing, advertising... | Comments (0) @ 12:49

Harvard Business Review Article: Serious Gamers Hone Leadership Skills

by: Eliane AlhadeffSerious Games providing leadership lessons

4 May, 2008| Marketing, advertising... | Comments (0) admin @ 12:42

Apple Eyeing Virtual Store?

Is Apple prepping a 3D shopping interface? A Second Life resident thinks it might (via B…
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4 May, 2008| Marketing, advertising... | Comments (0) @ 12:20

UK Research about Pensions

by: Dick StroudThe figures published by the Office of National Statistics about UK pension trends make sobering reading. About two thirds of pensioner households received private pension incomes in 2005/06, but 40% of pensioner couples, 55% of single men and 61% of single women pensioners have an annual private pension income of less than £1,000.
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4 May, 2008| Marketing, advertising... | Comments (0) @ 12:08

Want to know someone? Look at who’s around them.

More than a month ago, Robyn McMaster tagged me, asking me to share a quote that I found to be inspirational and dedicate it to at least three other bloggers who, for me, embody the quote….
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