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iPhone App: Music Synchronized With Gait

“synchstep (now for the iPhone & iPod Touch) plays songs from your music library that match your pace. Every step you take lands in-time with a drum hit, a bass pluck, a piano chord.”…
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 22:50
Inside Bait and Switch Advertising

According to the U.S. Federal Trade Commission Bait advertising is an alluring but insincere offer to sell a product or service which the advertiser in truth does not intend or want to sell. Its purpose is to switch consumers from buying the advertised merchandise, in order to sell something else, usually at a higher price or on a basis more advantageous to the advertiser. The primary aim of a bait advertisement is to obtain leads as to persons interested in buying merchandise of the type so advertised.
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 21:01
Microsoft Raises Yahoo Bid

Well, that SOMETHING has finally happened, but no one is really willing to be much more specific than that. However, anonymous sources who apparently don’t know enough to give a hard number (or don’t want to get in trouble) say that Microsoft has increased its bid for Yahoo.
The A…
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 19:00
Microsoft Gets the Girl After All

And by “the girl” I mean that sassy vixen Yahoo, which has been towing it mercilessly by the nose for the last three months….
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 15:49
Microsoft and Yahoo Get Their Merge On

Insiders reveal Microsoft increased its bid for Yahoo “by several dollars,” which has — at long last — sparked active merger talks.
The news brings closure to what appeared to be a public stalemate…
…
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 15:48
BIGLIST Update Search Marketing Blogs 050208

SEO Blogs
Going by the last month of updates, we’re now updating the BIGLIST of SEO blogs every second Friday. That should give us more time to filter out the better sites for inclusion. Read on at the bottom as there are several reminders on how to get on the list as well as stay on.
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 15:14
Carne Asada Is Not A Crime

Carne Asada Is Not A Crime
Residents of Los Angeles have come together to save their beloved taco trucks. Under a new ordinance, trucks would have to follow overly strict rules about where and when they can set up shop. Non compliance would mean fines, misdemeanor charges and possible jail time. There are similar laws in place now that are rarely enforced. The NY Times explains:
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 15:07
Daily Search Forum Recap: May 2, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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  2 May, 2008| Marketing, advertising... | Comments (0) @ 15:00
Connecting and Reconnecting with Bloggers in Chicago

 Walked around Chicago and got to know some of my fellow SOB Con ‘08 bloggers this afternoon.  Great conversations with new friends & renewing friendships:
 It’s been very motivational and inspirational.  Makes me want to write (more!) to listen (more!) and learn (even more!!)
 And the conference doesn’t even start for 2 more hours… this was just informal lunch and walking the city conversations.  And the weather was NICE this afternoon — I’ll post photos when I have more time to download them from the camera!
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 14:56
Miley Cyrus Has Nothing on This Nubile Young Thing

Yikes!…
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 14:53
Miley Cryrus Has Nothing on This Nubile Young Thing

Yikes!…
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 14:53
SearchCap: The Day In Search, May 2, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web
From Search Engine Land:

Local Internet Marketing Firm Spams Google Maps BigtimeIn another case of major mapspam (discovered first by Imnotadoctor), a SMB-local internet market firm, Big Local, has captured many of the top positions in the Google Maps “onebox” for the category “internet consulting.” Below are some examples from various cities….
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 13:40
Google, Yahoo, Microsoft Near Something or Other

Raise your hand if you’re tired of hearing about the pending Google-Yahoo and/or Yahoo-Microsoft deals. All right, everyone who isn’t me—you’re excused from reading this post. Me—you still have to write it, even though now there’s no one left out there.
Somehow, it’s suddenly news again that Yahoo might do SOMETHING at SOME POINT. (Can you tell I’m not overly impressed?) Sources tell the W…
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 13:39
WSJ: Microsoft, Yahoo Talking To Avoid Hostile Proxy Fight

The Wall Street Journal is now reporting that Microsoft and Yahoo are holding talks to try and avoid the promised proxy battle/hostile takeover effort that is certain to be wearying for both sides. According to the paper: “Talks between Microsoft Corp. and Yahoo Inc. intensified Friday as the two sides explored the possibility of a last-ditch friendly deal, according to people familiar with the matter.”
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 13:38
Local Internet Marketing Firm Spams Google Maps Bigtime

In another case of major mapspam (discovered first by Imnotadoctor), a SMB-local internet market firm, Big Local, has captured many of the top positions in the Google Maps “onebox” for the category “internet consulting.” Below are some examples from various cities.
C…
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 13:13
15 Year Old Russian’s Plastinina Boutique Launches In SoHo

Kira PlastininaThis Friday saw the launch of a new empire for 15 year old Russian fashion Czarina Kira Plastinina as she opens her first US store in New Yorks trendy Soho area. Plastinina, who currently owns 40 stores in Russia, the Ukraine and Kazakhstan, was on hand with her Millionaire W…
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 12:40
CollegeHumor.com Stays Up All Night

allnighters-1.jpgLast night, the staff at CollegeHumor.com embarked on an ambitious experiment: they would stay up all night at the CH offices, from 9pm - 9am, creating editing and broadcasting 10 original content videos for their H…
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 12:30
How to Use Social Decision Making To Increase Your Affiliate Sales

Almost a year ago I started experimenting with a new technique (new for me at least) of creating ‘Best Seller Lists’ as a technique to drive more sales at Amazon’s Affiliate Program.
The concept was simple:

Analyze the things that customers have bought previously from your affiliate links to Amazon (they give you this information in their reporting area)
…
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 12:30
Patronpath Launches New Web Presence

When I was first hired at Patronpath, I was horrified (yes, that’s accurate) at the website that was up. It was pure flash, no pages, no back-end optimization (although SWFObject was loaded), no means of updating the content… and most of all, no traffic.
It was a site that cost plenty, with no return on investment. When I approached the agency who developed the site, there were no apologies. In fact, when I complained about the SEO, they offered another pricey contract to optimize the site. That was the final straw! No agency with any conscience would build a site that no one can find.
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 12:13
Subway-Cycle System In São Paulo

Those who use the subway system in São Paulo, Brazil, will have a new service from July onwards: bicycles will be available at the main stations of the city center.
The passengers will be able to use the bikes free of charge for 30 minutes and will pay a small fee should they keep it for longer. To have access to the bicycles, passengers will have to sign up to receive an integration card with the subway system. The goal is to encourage the use of bicycles, instead of trains, for short distances, therefore reducing the number of people on the trains.
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  2 May, 2008| Marketing, advertising... | Comments (0) @ 12:08
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