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Chitika’s Response to CPM Ads Concerns

Ryan Travis from Chitika was kind enough to respond to some of the concerns mentioned in my previous post (and it’s comments) about their CPM ads:

“We have seen that there are a LOT of times and situations where a publisher’s ads simply will not get clicked on. In these situations, it makes the most sense to show graphic ads in order to bring in the most revenue possible.
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1 May, 2008| Marketing, advertising... | Comments (0) @ 23:57

Letters to the Editor

The letters from readers and PR people (who might also be readers) that have accumulated over the past couple of weeks:This week’s winner is this letter from Paul: “have a lage [sic] roof it measures 250 sq mtrs at our office and wondered if you were interested in looking at the prospect of using it for advertising? Google map it de74 2 dh its on the East midlands approach flight path.” [ed.: If you are interested in a roof, drop me a line and I’ll put you guys in touch.]…
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1 May, 2008| Marketing, advertising... | Comments (0) @ 22:43

Nothing Says ‘Olympics’ Like a Jumper that Screams ‘Lost Fan!’ … or Possibly ‘MANGA CHARACTER!’

To get us all ‘fitted out for the Beijing Olympics, Ontario-based HBC.com is selling some zany-looking gear with symbols that bring the Dharma Initiative to mind….
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1 May, 2008| Marketing, advertising... | Comments (0) @ 22:26

eBay Airs Dirty Legal Nappies: craigslist Suit Goes Public

eBay has released full details of its lawsuit against craigslist, an online classifieds site in which it owns a 28.4 percent stake.
The suit was filed in April.
According to the document, eBay “seeks…
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1 May, 2008| Marketing, advertising... | Comments (0) @ 22:16

eBay Airs Out Dirty Legal Nappies: craigslist Suit Goes Public

1 May, 2008| Marketing, advertising... | Comments (0) @ 22:16

Will you follow me?

Friends and long-time readers, will you follow me if I move this blog off Typepad, which is driving me progressively crazy, over to a new address?

Here’s my problem. This blog has a custom design. Which means I cannot easily use ANY of the Typepad widgets to add functionality. Everything has to be done by hand.

And some things don’t work too well. Like the weird narrow delicious linkroll. Why is it so narrow? Who knows. I’ve messed around for a bit and it just gets narrower. I finally had to move my Blogroll to a separate page because it became one word per line and I HAVE NO IDEA WHY. Admittedly, I did not set up my design. But still… When I mess around with my Wordpress blogs, I can usually figure out what is going on. Here, not so much.
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1 May, 2008| Marketing, advertising... | Comments (0) @ 21:33

Me & My Mailbox: ‘GhostGirl’

This month I received a really diverse collection of books. There are a few that really stick out but I am backed-up right now with some great already-started material. I fear I won’t get to them for a few weeks. Ugh. My list continues to grow. So little time… I’ve really been trying to be Zen about my reading — remembering that I don’t have to read everything right now. Life is good and what a glorious burden — too many interesting wonderful books to read? Here’s a glimpse of what has come my way this month.
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1 May, 2008| Marketing, advertising... | Comments (0) @ 21:15

‘Hey Whipple, Squeeze This’ Will Add Four Hours to Your Workday

A few months ago, a senior copywriter recommended I read Hey Whipple, Squeeze This by Luke Sullivan. I was incredulous, mostly because I’ve been swinging off Ogilvy’s left you-know-what since Confessions of an Advertising Man….
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1 May, 2008| Marketing, advertising... | Comments (0) @ 21:09

Of Branding and the Parent Company

How does a Tyco or a United Technologies or even a General Electric get investors excited about a company that’s in multiple businesses? The answer: with great difficulty.

The inherent problem with these kinds of programs is that you have to advertise a client with multiple personalities. And it’s exceptionally difficult for an analyst to get his or her head around these types of companies. How do I evaluate all these different businesses and assign a buy, a hold or even a sell recommendation? How does an investor do the same? You might like one personality but dislike the others. It’s all very confusing.
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1 May, 2008| Marketing, advertising... | Comments (0) @ 21:01

Ypulse Book Essentials: ‘Little Brother,’ Planet Earth, ‘Twilight’ For Grown-Ups

Little Brother by Cory Doctorow (Out this week — A terrorist attack in San Francisco propels this 17-year-old into a tech driven “fight the power” political suspense novel. (Omnivoracious) Here’s what ‘…
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1 May, 2008| Marketing, advertising... | Comments (0) @ 20:49

Ypulse Book Essentials: ‘Little Brother’, Planet Earth, ‘Twilight’ For Grown-Ups

1 May, 2008| Marketing, advertising... | Comments (0) @ 20:49

Will Ferrell Rolls the Cause Dice for Burma

Whether you’re an air traffic controller or some random kid in Toledo, Burma could use your help tackling that slippery “human rights” concept….
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1 May, 2008| Marketing, advertising... | Comments (0) @ 20:46

WSJ: Yahoo Poised To Announce Google Ads Deal; Ballmer Says Microsoft Could Go It Alone

According to the Wall Street Journal, Yahoo is ready to formally announce a deal to incorporate Google AdWords into its search results — potentially within a week. The deal could be part of a larger “open” system in which Yahoo serves the most lucrative ad in search results from its own platform, AdWords or potentially other players, including Microsoft.
C…
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1 May, 2008| Marketing, advertising... | Comments (0) @ 20:01

WSJ: Yahoo Poised To Announce Google Ads Deal

1 May, 2008| Marketing, advertising... | Comments (0) @ 20:01

TheFreeAdForum - I have nothing to do with this Spamming Link Exchange Program

Just a short note to let readers know that in the last 24 hours many bloggers who link to ProBlogger were the target of a spammer who used the ProBlogger name to attempt to get you to do a link exchange with his forum.
I want to make it clear that I have no affiliation with ‘Matt’ from thefreeadforum.com who is behind this spam link exchange and would encourage you not to take him up on his offer of linking to his site in return for ads on his forum.
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1 May, 2008| Marketing, advertising... | Comments (0) @ 19:44

The Lowest of the High-Low Collaborations - Designer Dresses for $8.98 a Pop

H&M and Forever 21 have nothing on Steve & Barry’s which, as a N…
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1 May, 2008| Marketing, advertising... | Comments (0) @ 19:38

Improv Group Manipulates Motion in Grand Central Station

Here’s a neat way to draw attention without stripping down and eating body parts….
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1 May, 2008| Marketing, advertising... | Comments (0) @ 19:14

What Color Is Your Flip Camera Submissions

A few weeks ago I asked you to shout out your color of your Flip camera in video or picture format on Flickr. By the way, you can still do this so c’mon and have some fun!
Here’s some video responses by a few people that got in on the fun. First is a video from the gang at Marketleverage. Second is a video from M…
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1 May, 2008| Marketing, advertising... | Comments (0) @ 19:11

Chatterous Gets You Laid, Spoken Word Promotes Healthcare, Starbucks Points Fingers, Acura Sucks Up

- There’s something about spoken word poetry that makes us clench our glutes. You know, like someone about to suffer something unavoidably bad….
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1 May, 2008| Marketing, advertising... | Comments (0) @ 19:02

Skribit - Find Out What Your Readers Want You to Write About

Thanks to an email from Matt (no url supplied) I’m playing around with a new little widget on my sidebar here at ProBlogger called Skribit.