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In my previous posts I shared why you should use scent in your marketing efforts and how to find and make the right fragrance to represent your brand. Today my focus is on scent delivery.
About 10 years ago, the first commercial scent delivery systems entered the market - for use at the point of sale. What better way to identify a fragrance in a cluttered environment (such as a “Parfumerie” in Europe or a department store in the U.S.) than pushing a button and having an “intimate” scent experience that would not involve a sharp-dressed associate ambushing the consumer as she enters the floor or testers on shelves that get messy or are stolen altogether within a week.
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Fuente Original
30 April, 2008| Marketing, advertising... |
@ 21:01
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