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Microsoft Willing To Raise Bid, But How Much Is Enough?

The Wall Street Journal is reporting that Microsoft’s directors are collectively willing to raise the company’s bid for Yahoo to up to $33 per share but perhaps not to the levels that Yahoo has signaled it wants to accept such an offer.

If such a sweetened bid did occur it would put further pressure on Yahoo to negotiate and would make it harder for the company to argue that it was being significantly undervalued.

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  30 April, 2008| Marketing, advertising... | @ 16:25

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